09/04/2026
“Fool Me Twice, Strike Three”
Bulk and cutting is a form of yo-yo dieting, often chasing aesthetics rather than health. The problem isn’t that gaining or losing weight is inherently bad. The problem is when nutrition becomes a repeated cycle of restriction, overeating, weight gain, and weight loss without a sustainable strategy in between. For individuals who already struggle with nutrition regulation, deliberately cycling between extremes may create more opportunities to lose control. Metabolic, hormonal, and psychological function are susceptible to alteration. Professionals unable to manage their own nutrition are not an ideal resource to consult. This is like going to a mechanic who cannot keep their own car running. If we wouldn’t recommend chronic restriction and rebound eating to a client struggling with nutrition, why would we normalize the same cycle simply because it has a fitness label?
Nutrition should not revolve around constantly chasing a different appearance.
It should support:
• Health & well-being
• Appropriate weight management
• Sustained energy & activity
• Performance & recovery
• Feeling good and functioning well
In some cases, intentional mass gain or fat loss can be appropriate—particularly for athletes with specific performance demands. But a structured approach to body composition should not automatically mean “bulk and cut.”The goal should be to develop a sustainable relationship with food that supports the individual’s training, performance, health, and quality of life. Nutrition should serve performance and health not require your health to serve aesthetics.