What are the opening hours?

Monday 9:30am - 5pm Tuesday 9:30am - 5pm Wednesday 9:30am - 5pm Thursday 9:30am - 5pm Friday 9:30am - 5pm Saturday 9:30am - 5pm Sunday 12pm - 4pm

Alpha Running

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Alpha Running

MOTION GAIT ANALYSIS
£20 or free when purchasing shoes on the same day

MOTION GAIT ANALYSIS
is by booking FREE when buying shoes or £20 without purchase
Please book at https://book.timify.com/services?accountId=5fc27650a42f6d11edafecd4&hideCloseButton=true
or call us on 01543 410622

28/08/2026

Just a friendly reminder about the food festival this weekend. Parking can be problematic - so please allow some extra time for your appointment this weekend.

Our closing hours also changed for bank holiday Monday 10-4pm

20/08/2026

⚡ NEW IN | New Balance SuperComp Rebel ⚡

Designed to bring the feeling of a super shoe into your everyday training, the SC Rebel combines New Balance’s newest performance technology with a platform that’s built to handle more than just race day.

🆕 What’s inside the SC Rebel?

🚀 New Infinion foam
New Balance’s latest performance foam provides a combination of cushioning, responsiveness and energy return, helping you maintain that lively feeling mile after mile.

⚡ Precision-engineered propulsion plate
A strategically positioned propulsion plate works with the midsole geometry to create a more powerful, snappy feeling through toe-off — giving you that extra push when the pace increases.

🔄 Rockered geometry
The updated rocker profile encourages smooth, quick transitions from landing to toe-off, helping make faster running feel more effortless.

🪶 Lightweight construction
At approximately 218g for a men’s, the SC Rebel delivers an impressive amount of technology without feeling bulky.

🏃 What is it good for?

The SC Rebel is designed to be incredibly versatile:

⚡ Tempo & threshold sessions
🏃 Interval & speed sessions
📈 Progression runs
🛣️ Long runs at marathon efforts
🏁 Racing for runners who prefer a more versatile training shoe

So, whether you’re chasing a PB, preparing for a race or simply want to make your training miles feel a little faster… The SuperComp Rebel is ready to help.

📍 Available now in-store and online

14/08/2026

For those who don’t get along too well with gels, whether that is due to the consistency or they simply don’t sit well it can often be challenging to find other options which help give you you the same results. We have compiled a list of the best alternatives, let us know if we have missed any or what your favourite ones are!
Click the link below to read our favourite options 😄🏃‍♂️🏃‍♀️
https://www.alpharunning.co.uk/blogs/best-alternatives-to-gels-

06/08/2026

Here is the brand new Saucony Hurricane 26! With its new cushioning and increased stack height Saucony EU still manages to reduce weight and bring more bounce compared to the 25. Read our review by clicking the link below!
https://www.alpharunning.co.uk/blogs/saucony-hurricane-26-review

01/08/2026

🌪️ New In | Saucony Hurricane 26 🌪️

Designed for runners who want a plush, stable ride without sacrificing comfort, the Hurricane 26 builds on the success of its predecessor with a softer, smoother and even more luxurious running experience.

🆕 What’s new in the Hurricane 26?

✔️ New IncrediLux superfoam delivers an even softer, lighter and more energetic ride than before, providing exceptional comfort over every mile.
✔️ Updated dual-foam construction, pairing the premium superfoam with a supportive PWRRUN frame to create a stable platform without the need for a traditional medial post.
✔️ Refined engineered mesh upper improves breathability while offering a secure, adaptive fit.
✔️ Improved heel-to-toe transitions help create a smoother, more effortless stride.
✔️ Wider base for more stable landings and more equal weight distribution.

🏃 Who is it for?

✔️ Runners looking for maximum cushioning with stability
✔️ Long runs and marathon preparation
✔️ Anyone who overpronates or simply enjoys extra support without a firm, intrusive stability element

The Hurricane 26 proves that support doesn’t have to feel heavy or restrictive. Instead, it offers a beautifully cushioned ride with subtle guidance, making it one of Saucony’s most comfortable stability shoes to date.

📍 Available now in-store and online now.

27/07/2026

With race season fast approaching, looking at what foams brands use in their different models can often get quite confusing, we have created a short explainer to help you out! Click the link on our page to read more! 🏃‍♀️🏃‍♂️

https://www.alpharunning.co.uk/blogs

21/07/2026

With Lichfield 10K only a couple of months away it’s time to be looking those new shoes to help you set your next PB! Click the link in our story or bio to find out which will help you smash your goal! From PEBA foams to nylon and carbons plates we have you covered!

16/07/2026

🚨 New In | HOKA Clifton Pro 🚨

Meet the newest member of the Clifton range – the HOKA Clifton Pro, now available in-store and online.

🆕 What makes the Clifton Pro different?

✔️ ProGlide+™ Supercritical EVA foam combining comfort with a snappier, more efficient ride
✔️ Lightweight, breathable upper for secure, race-inspired lockdown
✔️ Early Stage MetaRocker™ to promote smooth, effortless transitions
✔️ More propulsive feel than the traditional Clifton while maintaining the comfort HOKA is known for

🏃‍♂️ Perfect for:

• Daily training miles
• Long runs and marathon preparation
• Making easy/recovery runs more efficient
• Runners who love the Clifton but want a more responsive ride

13/07/2026

For now, we’ll be taking a break while we look at new ways to bring our local running community together.

Our Strava Club will remain active, so keep logging your runs and cheering each other on. 🏃‍♂️🏃‍♀️

Thank you again for your support. We hope to see you on the start line again in the future.

02/07/2026

🚨 New In | HOKA Clifton 11 🚨

The next chapter of one of HOKA’s most iconic running shoes has arrived.

Known for its lightweight feel and plush cushioning, the Clifton 11 builds on the success of the Clifton 10 with a smoother, more comfortable ride.

🆕 What’s new in the Clifton 11?

✔️ Refined CMEVA midsole delivering an even softer, more responsive feel
✔️ Updated MetaRocker™ geometry for smoother, more efficient heel-to-toe transitions
✔️ Redesigned engineered jacquard mesh upper for improved breathability and comfort
✔️ Improved outsole durability to help keep you moving for even more miles

🏃‍♂️ Who is it for?

Whether you’re training for your next marathon, enjoying recovery miles, tackling your local parkrun or looking for a comfortable everyday shoe, the Clifton 11 is built to do it all.

🎨 Available now:

👟 Men’s
• Frost / Black
• Black / Black (Wide Fit)

👟 Women’s
• Frost / Neon Yuzu
• Black / Black (Wide Fit)

The HOKA Clifton 11 is now available in-store and online in men’s and women’s, with both standard and wide fit options.

📍 Available now in-store and online.

Address

10 Market Street
Lichfield
WS136LH

Opening Hours

Monday	9:30am - 5pm
Tuesday	9:30am - 5pm
Wednesday	9:30am - 5pm
Thursday	9:30am - 5pm
Friday	9:30am - 5pm
Saturday	9:30am - 5pm
Sunday	12pm - 4pm

Telephone

+441543410622

Website

http://www.alpharunning.co.uk/, https://strava.app.link/dncZHjKRq0b

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