Coach Matt Michaud

Coach Matt Michaud Matt here-Founder & Owner of EverProven! I help busy adults build better lives through fitness!

09/10/2026

Tomorrow is 9/11. 25 years.

This week I was told a message I posted on firefighter health and wellness needed to come down. Not because of what I said. Because of the shirt I had on. Too controversial.

That message wasn’t for clicks. Wasn’t for my business. It was because too many firefighters, cops, and first responders are getting hurt, going out on injury, or can’t serve the way they should because of their health. Physical and mental.

Tomorrow we remember guys who climbed dozens of flights of stairs to carry people out on their backs. How many fewer people make it out if those guys can’t make that climb?

That’s the whole point.

My message was supposed to sting a little. Supposed to make someone look in the mirror. In what world is that not worth supporting?

If your feelings got hurt by being told to take care of yourself so you can actually do this job, you probably needed to hear it.

I’ll help any firefighter, cop, or first responder who wants to fix this. That offer stands.

Never forget. 🇺🇸

09/10/2026

Ok.. let’s try this again.. now with 100% blurred department logo on my shirt that makes chiefs unhappy…you can censor my shirt, but you can’t censor my opinion

***ATTENTION FIREFIGHTERS, COPS AND OTHER FIRST RESPONDERS***

You took an oath. Not a temporary one. Not one with an expiration date the day you passed your CPAT or PT test.

You’ll drop everything to learn the newest rescue technique. But when’s the last time you actually trained your body like the job depends on it?

You can’t run scenarios for the worst day of someone’s life and then treat your own health like an afterthought. That’s a lie you’re telling yourself.

And it’s not just physical. If you’re carrying calls home and calling it fine… it’s neglect with a badge on it.

Getting in the gym isn’t extra. Taking care of your mind isn’t soft. It’s the job. All of it.

If this made you uncomfortable, GOOD. Sit with that. Then go do something about it.
Back of the Bay FAITH - FAMILY - FIRE 🇺🇸

🩸 BLOOD SHORTAGE! Dover needs you.Join Dover Fire & Police for a Blood Drive with the American Red Cross!📍 Dover Police ...
08/20/2026

🩸 BLOOD SHORTAGE! Dover needs you.

Join Dover Fire & Police for a Blood Drive with the American Red Cross!

📍 Dover Police Department, 46 Chestnut St, Dover NH
📅 Monday, August 31st
⏰ 8AM – 2PM

Donors get a $20 Amazon gift card as a thank you.

One donation can save up to 3 lives. Let’s show up for our community and help Dover come out on top in the Battle of the Badges.

👉 Book your appointment at redcross.org, search “DoverBattleofBadges,” or scan the QR code on the flyer.

Dover Local 1312

🚨 UPDATE: The Free Hyrox Open House!! Is ALMOST FULL. If you’ve been thinking about it, now’s the time. Spots are going ...
07/20/2026

🚨 UPDATE: The Free Hyrox Open House!! Is ALMOST FULL.

If you’ve been thinking about it, now’s the time. Spots are going fast for Sunday, July 26 at 10:00 AM at EverProven in Dover.

And if you’re worried it’s too much for you, don’t be. We’ll have scaling options for every station so anyone can do this, whatever your fitness level or experience.

**Two more sponsors on board**

Big welcome to Wedding & Portrait Photographer an Uplifted Physical Therapy, who just signed on to support the event. That brings us to twelve local businesses backing this thing.

**More ways to win the raffle**

The prize pack is worth well over $500 in gift cards and goods from our sponsors. Here’s how entries work:

🎟 Sign up and show up, that’s your first ticket
🎟 Visit each sponsor booth and chat with them, every booth you stop by earns you another entry

So the more people you meet, the better your odds. Go say hi to them. They’re the reason this event is free.

One rule that matters: you have to be on site and present at the end to win. We’re drawing live, and we’re not making exceptions. Stick around.

**Already signed up? Here’s what’s next**

The event is a half Hyrox, and every single station will have scaling options. Lighter weights, shorter distances, easier movements, whatever you need. Our coaches will walk you through it on the spot. First timers, this is built for you.

Heats will go out every few minutes, so you’re not standing around waiting all morning.

We’ll have heat times set before the end of this week and emailed out to everyone registered. Keep an eye on your inbox, and check your spam folder just in case.

**Not signed up yet?**

Don’t wait on this one. Grab your free spot here 👉 https://kilo.gymleadmachine.com/widget/form/RFsLNDAacGce8xV1vN0q

Thank you to all twelve of our sponsors: ᥒіᥴ᥆ᥣᥱ ᥣᥱіgһ, Sage • Ink • Collective , TYR Sport, Dr. Cooledge , Forged Wellness LLC , Shelley McGlone , Massage Modalities , Amanda Nelson, NP , Brighter Day Recovery, Freedom K9 Academy , Chris Keeley Photography, and Uplifted Physical Therapy.

See you Sunday. 💪

07/19/2026

20 years running into burning buildings. Almost as many running a business. Here’s what I’ve learned about empathy: not caring is easy. Empathy is hard.

Anybody can shut it off. It takes real strength to stay open to what someone else is going through and still do what needs to be done.

The people I respect most are the ones strong enough to still feel something after enduring lots of hard things.

Empathy isn’t weakness. It’s load-bearing.

Full breakdown in the video

Answers to the questions coaches get asked more than anything else. No fluff, just what actually works. Swipe through an...
07/06/2026

Answers to the questions coaches get asked more than anything else. No fluff, just what actually works. Swipe through and save this one, you’ll probably need it again.

Got a question that’s not on here? Drop it in the comments and we’ll answer it.

06/30/2026

4 Myths about hydration for your summer.

Ever looked at Hyrox and thought “could I actually do that?”Come find out. For free.We’re throwing open the doors for a ...
06/29/2026

Ever looked at Hyrox and thought “could I actually do that?”

Come find out. For free.

We’re throwing open the doors for a FREE Hyrox Open House at EverProven. You’ll run, push, pull, carry, and get a real taste of the fastest-growing fitness race in the world.

Every movement scales to where you’re at, so zero experience needed. Show up, give it a shot, and see what the hype is about.

Then stick around. We’ll hang out, answer your questions, and you can meet the crew that makes this place what it is.

📅 Sunday, July 26 ⏰ 10:00 AM 📍 EverProven, Dover NH

Bring a friend. Bring your competitive streak. Bring nothing but a willingness to sweat. We’ve got the rest.
Spots are limited. Link in Bio. Comment “open house” and we will DM it to you!

FitnessRace

06/26/2026

Some of the smartest people I’ve ever heard about are career criminals.

Think about what it actually takes to run a successful operation outside the law. Logistics, risk management, reading people, staying three steps ahead, building loyalty, problem solving under pressure. That’s genius level ex*****on. They just pointed it at the wrong target.

And it’s easy to see it there because it’s so extreme. The talent is obvious when the outcome is that dramatic.

But here’s what I keep coming back to. That same level of excellence is happening all around us in quiet ways we never notice. The guy who’s been running the same machine for 20 years and can hear when something’s about to break. The mom juggling three kids and a full time job who never drops a ball. The coach who reads a room and knows exactly what someone needs to hear.

We don’t call that genius. We call it normal. But it isn’t.

The difference between someone who changes the world and someone nobody notices usually isn’t talent. It’s direction. What did they aim it at, and did anyone ever tell them it mattered.

So look at your own life. Where are you already pushing out excellence and just not giving yourself credit for it? Because I promise it’s there.

06/23/2026

When you don’t know your core values, every decision is a coin flip.

Should I take the job? Have the hard conversation? Say no to something good so I can say yes to something better? Without values, you’re just guessing and hoping it works out.

With them, the answer is usually already made.

Core values are the filter you run decisions through when things get hard. When you’re tired, stressed, and the easy way out is right there.

For me it comes down to a few non-negotiables. Show up for my family. Do what I say I’m going to do. Leave people and places better than I found them. When a decision lines up with those, I move. When it doesn’t, I don’t. Doesn’t matter how good it looks on paper.

Guiding principles do the same thing on the daily stuff. They keep you consistent when motivation runs out, and motivation always runs out.

If you’ve never written yours down, do it. Three to five things you refuse to compromise on. Then watch how much faster and cleaner your decisions get.

What’s one value you won’t budge on?

Address

50 Crosby Road
Dover, NH
03820

Telephone

+16037293593

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