08/09/2026
Sometimes you have no idea where one conversation can lead.
In 2024, Vitalize was nothing more than an idea in my head. I wanted to reinvent the sports cream category, but I didn’t have the money to make it happen.
Then I went for a haircut.
A conversation with Paulette, the owner of my local barbershop, changed everything.
By the end of that haircut, she had offered to invest in me and believe in an idea that, at the time, was just a pipe dream.
Fast forward 18 months…
30+ pharmacies across New Zealand.
A growing community.
International ambitions.
And a brand that I genuinely believe can make a difference.
I don’t come from a lot, which makes this journey mean even more to me.
The goal was never just to build a business. It was to create something that could support my family, create opportunities, and help thousands of people prepare, prevent and recover better.
I’ll always be grateful to the people who believed in Vitalize before there was anything to believe in.
This is just the beginning. ❤️