11/04/2026
There is a weird myth in the fitness industry that if you aren’t miserable, you aren’t making progress. If you aren’t living on plain chicken and air, you have somehow failed the week.
Total rubbish.
I’ve always coached for the long game, mostly because I do not fancy living the rest of my life without a biscuit.
The "all or nothing" mindset is a trap. You eat one "bad" thing on a Saturday, decide the weekend is a write-off and spend the next 48 hours trying to eat everything that isn’t nailed down before starting again on Monday.
We use the 80/20 rule to break that cycle. 80% is nutrient-dense fuel so you actually have the energy to train and 20% is for the things that keep you sane like a glass of wine or some chocolate.
You do not need to suffer to get fit. You just need a plan that does not fall apart the moment you have a social life.
If you are ready to get started, apply for coaching through the link in my profile.