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Serena Samra

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United Kingdom
Edinburgh
Serena Samra

I help new coaches and service based business owners go from feeling unsure and overwhelmed, having 0

10/06/2026

If you're ready to simplify your business, have more freedom & make 10 figures in sales your new norm

DM me SUMMER today to find out about my two new offers.

I will support you to reposition yourself to stand out in your niche and create an offer that will attract premium clients so you can have the lean back sales summer you want

26/05/2026

Clients winning HALLELUJAH

Sun shining HALLELUJAH

20/05/2026

A day in the life of a woman in business…

Create content.
Serve their clients.
Answer emails at 6am before the kids are even up.
Buy the birthday present for a party they only found out about yesterday.
Make dinner from whatever’s left in the fridge.
Go to pilates.
Panic-order the non-uniform day outfit at 10pm because school sent the reminder at 9:59pm.
Take the kids to swimming.
Remember it’s book week and somehow find a costume by 8am.
Tidy the house.
And still check their DMs before bed.

Honey.

You are not someone who can’t do this.

You are someone doing ALL of it and carrying the business on top.  Since having Archer, I’ve always felt “behind”, like I can’t quite be as fast as I used to be.  
Like I’m working at 70% of my usual energy.
 But what if you stopped comparing to your old self, your old time and your old energy?

When I did this and accepted that I didn’t have to DO it all, all the time, perfectly - things felt so much easier (I still had a lot to do OBVS but the pressure lifted)  
You can have it all but you don’t have to do it all.   The problem isn’t you. 
It’s that you’re seeing everyone else looking like they’re managing aallll the things, when honey, we’re all living the same juggle struggle.   Whether you’re a mum in business or you’re caring for your parents or have other personal things happening.

If you needed to hear this today, drop a 🤍 in the comments

12/05/2026

More followers won't fix a positioning problem.

I know that's not what you want to hear when you've been showing up consistently and the sales still aren't matching the effort.

But chasing audience growth when the foundation isn't right? That's six months you won't get back.

Here's what I see again and again:

Coaches with 20k followers launching to silence.

Coaches with under 2k filling a group programme.

The difference is never the numbers.

Before you build a growth strategy, ask yourself honestly:

Is my offer solving a problem she's actively trying to fix RIGHT NOW or is it a nice-to-have?

Is my positioning specific enough that she reads it and thinks that's literally me?

Do I have a sales system, or am I posting and hoping?

If the answer to any of those is no, more audience won't save you, honey.

Fix the foundation first. Then grow.

That's exactly what we build inside the Luxe Sales System - positioning, offer clarity, and a repeatable sales system so when you do grow, it actually converts.

DM me WAITLIST and I'll send you the details.

07/05/2026

Every coach I speak to says the same thing.

"I'm scared my group won't fill."

And I get it. The idea of opening the cart and hearing silence is awful.

But when I actually dig into it, that's almost never the real fear.

The real fear is this:

What if it fills. What if people invest their money, their time, their trust in you. And what if you can't deliver the results they came for.

That's the fear that keeps coaches from launching.

Not the empty group. The full one.

And I want to say something about that because that fear is actually a sign that you care deeply about your clients. Coaches who don't care don't feel it.

But here's what I also know after working with 200+ coaches:

The ones who get their clients results in a group aren't the ones who had it all figured out before they launched. They're the ones who had a clear method, a structured journey, and the right support to deliver it properly.

You already know how to get your clients results. You've been doing it in 1:1.

A group isn't a bigger risk. It's just a different container and when it's built right, your clients often get better results than they do in 1:1 because they learn from each other, stay accountable to each other, and don't feel alone in the process.

The fear doesn't mean you're not ready.

It means you care. And that's exactly who I want in the Luxe Sales System.

If you're sitting on a group offer and that fear is what's been quietly stopping you, we need to talk. Let's build something you can deliver with confidence.

DM me WAITLIST for the details.

06/05/2026

Bestie, stop chasing a bigger audience when your clients are already there.

Instead, build the right system to turn them into clients.

This is exactly what we work on inside the Luxe Sales System, the positioning, messaging and the sales system that fills your group before you even open the cart.

Presale is open now. DM me WAITLIST for the details before pricing goes up.

01/05/2026

DM me WAITLIST and I'll send you the details of the Luxe Sales System.

This is the 10 month programme where we sell out your first or next group offer in 90 days, then we have 7 months to repeat it again and again.

Doors open soon and presale pricing ends 8th May.

29/04/2026

In 2021, I was fully booked with 1:1 clients.

On paper it looked like success. 5 figure sales month. Big launches.

In reality I was exhausted, couldn't switch off and by the end of the year, I feeling pretty burnt out.

I realised I'd built a business that couldn't run without me in every single hour.

In 2022, we were due to get married. I wanted more. Not more money, more freedom.

More time, choice, control. All the things I started my business for.

We knew that we wanted a baby ASAP and I wanted to be present.

That's when I got serious about group offers.

Not just one but running groups AND a mastermind alongside each other. Stacking my income.

Stacking my freedom.

When I got pregnant, I knew that my business would support me through maternity leave and through my new mama phase.

I’d built something where I had a few hours of calls a week but I was earning even more than before…

I had income stacked 6-12 months ahead

So leaning into groups wasn’t just about the figures.

It wasn’t because of a 30k launch goal on a vision board.

It was because I wanted to be present. I wanted nursery pick-ups to be mine. I wanted to book a last-minute trip without it costing me income.

The group model gave me that. 3 days a week. More impact. A salary-style income that didn't disappear when I took time off.

That's what I teach inside the Luxe Sales System: not just how to fill a group, but how to build something that actually gives you your life back.

If that sounds like what you're building towards, DM me WAITLIST.

26/04/2026

The waitlist is filling…

10 months.
The proven sales strategy that has made 235k from group offers alone in my business.
In YOUR business.

Let’s fill you offers

DM me WAITLIST for the details

20/04/2026

Erm let’s sell out your next group offer too?!

I’ve packaged this up into a new offer for you.   You can join the waitlist now to grab these bonuses:  🏆 £500 off the investment  🏆 A 90 min intensive where we find your Luxe positioning, build your sell out offers & craft a 90 day plan to fill your offer   Ready to sell out your first or next group offer in 90 days? DM me WAITLIST for the details

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