sw7academy

sw7academy World-class coaching for everyday athletes. Join thousands training smarter with SW7.

11/09/2026

In pre-season, you have more time and capacity to build through higher training volume.

In-season, less is more and quality beats quantity.

Managing fatigue becomes one of your biggest priorities. You don’t need hours in the gym or endless sessions. Sometimes, two focused gym sessions are enough.

But those sessions need to be spot on.

The right exercises. The right intensity. The right volume. Planned around your rugby training and match day to maintain (and continue developing) your strength and power without creating unnecessary fatigue.

Train with purpose. Recover properly. Perform when it matters.

Our new In-Season block is live inside the SW7 Rugby Performance app, now in association with Louis Rees-Zammit.

Comment ANNUAL below to get 12 months for the price of 9.

10/09/2026

In-season doesn’t mean development stops.

It’s a myth that you can’t make gains during the rugby season.

Your biggest gains will usually be built during pre-season, when there are fewer competing demands and you can train 5 times a week with greater volume. But you can still become stronger, faster and more powerful in-season.

The difference is the priority.

Your number-one goal is to be ready for game day.

Your match is the highest stimulus of the week, so work backwards from it.

Join Rugby Performance today and allow us to structure your gym sessions, rugby training and recovery around being physically prepared when performance matters most.

Comment ANNUAL below to get 12 months for the price of 9.

The only thing getting in the way of you, is YOUComment ANNUAL BELOW and get 3 months FREE when you sign up to Rugby Per...
08/09/2026

The only thing getting in the way of you, is YOU

Comment ANNUAL BELOW and get 3 months FREE when you sign up to Rugby Performance on our annual subscription.

This is why we created SW7 Academy, for players like Ollie Zazzi .Ollie first started training with us at around 14 year...
06/09/2026

This is why we created SW7 Academy, for players like Ollie Zazzi .

Ollie first started training with us at around 14 years old. Over the past four years, he has continued to show up, work hard and trust the programming, even while balancing school and academy rugby.

He is a testament to what can happen when talent is supported by consistency and structure.

After receiving an offer to join Rugby Experience L’Aquila, an elite senior academy setup in Italy, Ollie came straight back to SW7 for his pre-season. Over the last three months, he worked through our off-season, mass-building and pre-season programmes to ensure he arrived ready for the opportunity ahead.

Not because one programme or one session creates a player, but because years of doing the right work consistently add up.

Ollie is exactly what an SW7 athlete represents: committed, coachable and willing to work for what comes next.

Congratulations, Ollie. We’re incredibly proud to have played a part in your journey, and we can’t wait to see where it takes you.

THE TEAM STARTS WITH YOU.

Our in-season block goes live on our Rugby Performance tomorrow! For a limited time only, if you sign up for 12 months, you only pay for 12. Comment ANNUAL below to claim this offer

WE WILL SEE YOU INSIDE THE PROGRAMME TOMORROW.

Sign up for 12 months and only pay for 9 - comment ANNUAL to claim this limited time offer👇🏼
02/09/2026

Sign up for 12 months and only pay for 9 - comment ANNUAL to claim this limited time offer👇🏼

7 Days. The only in-season programme you’ll ever need. Coming to our Rugby Performance programme 07.09.26
31/08/2026

7 Days.

The only in-season programme you’ll ever need. Coming to our Rugby Performance programme 07.09.26

30/08/2026

07.09.26

30/08/2026

In-season Coming Soon.

Only available on our Rugby Performance Programme inside the app.

16kg down. Strength Up.Swipe through to see Simon’s transformation and what he has to say about his experience on the Si...
27/08/2026

16kg down.
Strength Up.

Swipe through to see Simon’s transformation and what he has to say about his experience on the Signature Programme - coached by Ed Rimell

If you want to know more about our 1-2-1 Online Coaching, comment “Signature” and we’ll be in touch.

Address

Cardiff
CF10 1JA

Website

Alerts

Be the first to know and let us send you an email when sw7academy posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to sw7academy:

Shortcuts

Share

Category