The Firm SF

The Firm SF Semi-private and group training in a fun and energizing environment! Get your exercise, physical the Welcome to The Firm. Don't have time to cook?

Sometimes there are just not enough hours in the day to take care of yourself. With work, family and social engagements, how do you make time for lifting weights, cardio, stretching, shopping right and preparing healthy meals? We are here to help you achieve a healthier lifestyle. All you have to do is show up and we take care of the rest. We will take you through a comprehensive assessment and go

al strategy session. Your workout will be designed by one of our nationally certified instructors and will be customized for your fitness objectives. Get motivated in one of our semi-private personal training sessions. Let our Diet Doc take care of organizing a meal plan that fits your needs. Pick up one of our prepared meals created by a former celebrity chef. Need a massage or a physical therapist? We've got that covered too. We will make obtaining the body and fitness goals you want more efficient, so you can get more out of life.

05/26/2026

🚨”The Gymterview” Favorite and Least Fave🧐😅

JUMPING into a NEW Week🔥Investing in our Strength and Power for LIFE💪🙌
05/19/2026

JUMPING into a NEW Week🔥Investing in our Strength and Power for LIFE💪🙌

🥳Celebrating 10 years of bringing strength, health, and community to Cole Valley 🎉💪We’re grateful for every member, ever...
05/13/2026

🥳Celebrating 10 years of bringing strength, health, and community to Cole Valley 🎉💪

We’re grateful for every member, every trainer, every milestone, and every moment that’s helped shape what we’ve built together.

Thank you for being part of this journey. Here’s to many more years ahead! 👊

05/05/2026

🚨We got “The Goods” to keep you Strong and Fit for LIFE💪

💥The Firm Foto Dump.Just a few shots from the 📸 roll💪
04/30/2026

💥The Firm Foto Dump.
Just a few shots from the 📸 roll💪

💪81 years young and still putting in WORK😤Strength training isn’t just for athletes or the young—it’s a non-negotiable i...
04/23/2026

💪81 years young and still putting in WORK😤

Strength training isn’t just for athletes or the young—it’s a non-negotiable if you want to age with independence, confidence, and resilience.

Here’s why lifting matters more as we get older:

🔥 Muscle is your insurance policy
We naturally lose muscle as we age (sarcopenia), but strength training slows—and can even reverse—that decline.

🦴 Stronger bones, fewer breaks
Resistance training improves bone density, reducing the risk of fractures and osteoporosis.

⚖️ Balance + stability = fewer falls
Lifting builds the kind of strength that keeps you steady on your feet and confident in everyday movement.

🧠 Brain health boost
Strength training has been linked to improved cognitive function and reduced risk of decline.

❤️ Metabolic and heart health
Better blood sugar control, improved cardiovascular health, and more energy for life outside the gym.

💯This isn’t about chasing PRs. It’s about staying capable. Picking up grandkids. Getting off the floor. Living life on your terms🙌

🔥Coach Gage turning workouts upside down 🙃and leveling them up 💪
04/15/2026

🔥Coach Gage turning workouts upside down 🙃and leveling them up 💪

04/10/2026

😋This is how you stay consistent and see some awesome results:

🍽️Meal prep = less stress, better choices, saves time during the week ✅

All you need to do is choose your:

Protein 🥩🍗🍳🐟🫘

Veggies 🥦🥕🥗🧅

Carbs 🍠🥔🍚🍝

Flavor🧄🧂🌶️🥫

Cook 2-3 different meals to last you 3-4 days (there’s so many easy, healthy, and tasty recipes just a ChatGPT search away😅).

Batch cook it to have leftovers for lunch the next day.

💥 Planning ahead is the 🔑 to success!

01/13/2026

This is The Firm‼️Where people show up, work hard, support each other, have fun, and get stronger together💪

Real training, real community, and a gym that feels like home👊

💚 Green Day 💚Our strong and supportive team of trainers are here for every step of your fitness journey💪
01/12/2026

💚 Green Day 💚
Our strong and supportive team of trainers are here for every step of your fitness journey💪

Address

San Fransisco, CA

Opening Hours

Monday 6am - 8pm
Tuesday 6am - 8pm
Wednesday 6am - 8pm
Thursday 6am - 8pm
Friday 6am - 6pm
Saturday 8am - 1pm

Telephone

+14156829135

Website

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