The Firm SF

The Firm SF Semi-private and group training in a fun and energizing environment! Get your exercise, physical the Welcome to The Firm. Don't have time to cook?

Sometimes there are just not enough hours in the day to take care of yourself. With work, family and social engagements, how do you make time for lifting weights, cardio, stretching, shopping right and preparing healthy meals? We are here to help you achieve a healthier lifestyle. All you have to do is show up and we take care of the rest. We will take you through a comprehensive assessment and goal strategy session. Your workout will be designed by one of our nationally certified instructors and will be customized for your fitness objectives. Get motivated in one of our semi-private personal training sessions. Let our Diet Doc take care of organizing a meal plan that fits your needs. Pick up one of our prepared meals created by a former celebrity chef. Need a massage or a physical therapist? We've got that covered too. We will make obtaining the body and fitness goals you want more efficient, so you can get more out of life.

Getting it done at The Firm!
08/20/2026

Getting it done at The Firm!

🕷️ With great power comes great responsibility………and apparently, a great ability to stick to walls. 🕸️Your friendly neig...
08/06/2026

🕷️ With great power comes great responsibility………and apparently, a great ability to stick to walls. 🕸️

Your friendly neighborhood Firm Superheroes are here! 🦸‍♂️🦸‍♀️

Great work Teri and Trainer Gage💪💪

07/29/2026

💪MEMBERS SPOTLIGHT

Meet Matt & Julia! 👊

They’ve been part of The Firm family for 5 years and have made the gym a part of their lives both inside and outside these walls.

Matt appreciates how the gym has helped with his injury prevention and recovery. He also comes for the deadlifts, but stays for Gary’s Dad jokes😅

In his free time he enjoys traveling, the outdoors, and snowboarding.

Julia has kept her routine up because it has helped manage her back pain, and she’s even learned to love pull-ups! 💪

In her free time she enjoys hiking, making art, and playing video games.

When not at The Firm, they’re hanging out with their two cats, Nova & Fern, enjoying live music, finding good food, and exploring the city together.

We're lucky to have these two as part of the Firm family! 🙌

07/29/2026
05/26/2026

🚨”The Gymterview” Favorite and Least Fave🧐😅

JUMPING into a NEW Week🔥Investing in our Strength and Power for LIFE💪🙌
05/19/2026

JUMPING into a NEW Week🔥Investing in our Strength and Power for LIFE💪🙌

🥳Celebrating 10 years of bringing strength, health, and community to Cole Valley 🎉💪We’re grateful for every member, ever...
05/13/2026

🥳Celebrating 10 years of bringing strength, health, and community to Cole Valley 🎉💪

We’re grateful for every member, every trainer, every milestone, and every moment that’s helped shape what we’ve built together.

Thank you for being part of this journey. Here’s to many more years ahead! 👊

05/05/2026

🚨We got “The Goods” to keep you Strong and Fit for LIFE💪

💥The Firm Foto Dump.Just a few shots from the 📸 roll💪
04/30/2026

💥The Firm Foto Dump.
Just a few shots from the 📸 roll💪

Address

San Fransisco, CA

Opening Hours

Monday 6am - 8pm
Tuesday 6am - 8pm
Wednesday 6am - 8pm
Thursday 6am - 8pm
Friday 6am - 6pm
Saturday 8am - 1pm

Telephone

+14156829135

Website

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