21/10/2026
My Beliefs as an S&C Coach
After more than 10 years coaching GAA athletes, I’m clearer on what matters.
These beliefs shape how we coach at Ultimate GAA Performance.
1- Person first. Athlete second. Always.
Work, family and personal pressures affect how you feel and train. Understanding your life helps us know when to push, adjust or offer more support.
Good coaching starts with understanding the person.
2- Commitment goes both ways.
I expect athletes to turn up ready to work, communicate honestly and take responsibility.
In return, expect us to be prepared, pay attention and coach you properly.
3- Your needs should drive your programme.
Two players in the same position can need different things.
Your strengths, gaps, injury history and season should guide your training. Testing, conversations and coaching help us make those decisions.
4- Gym progress has to serve your game.
Strength matters. So does your ability to accelerate, brake, change direction and repeat efforts.
Training should support your football, camogie or hurling. The pitch is where it needs to come together.
5- A programme needs to be coached.
Watch ex*****on. Give useful feedback. Adjust the load. Progress when you’re ready.
Programmes don’t change athletes. Coaching does.
6- Build progress you can keep.
Six weeks can get you started. The aim is to keep building over six months and into next season.
That takes consistent training, sensible progression and adjustments around your sport.
7- Help athletes take ownership.
Ask questions. Understand your training. Recognise what you need.
Coaching should build the confidence to make better decisions about your own preparation.
8- Set standards people want to be part of.
Different clubs. Different playing levels. Shared standards.
An environment where athletes challenge and support each other, effort is expected, questions are welcomed and everyone receives proper coaching attention.
