Strong By Rucci

04/09/2026

𝗜 𝗗𝗢𝗡’𝗧 𝗝𝗨𝗦𝗧 𝗖𝗢𝗔𝗖𝗛 𝗦𝗧𝗥𝗘𝗡𝗚𝗧𝗛 𝗔𝗙𝗧𝗘𝗥 𝟰𝟬—𝗜 𝗟𝗜𝗩𝗘 𝗜𝗧.

110kg × 5 on the bench press at a current bodyweight of 92kg. 💪

Sharing my clients’ progress is important, but I also believe people should see that I’m still doing the work myself.

I’m in my late 40s. I still train hard, chase progress and hold myself accountable to the same standards I expect from the people I coach.

Does recovery require more attention after 40? Yes.

Does your training need to be structured intelligently? Absolutely.

Does getting older mean you should stop challenging yourself, avoid heavy weights and accept becoming weaker?

𝗡𝗼𝘁 𝗮 𝗰𝗵𝗮𝗻𝗰𝗲.

Training after 40 isn’t about pretending you’re 20. It’s about building a strong, capable body that continues serving you for decades to come.

𝗦𝘁𝗿𝗼𝗻𝗴 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝘃𝗲 𝗮𝗻 𝗲𝘅𝗽𝗶𝗿𝘆 𝗱𝗮𝘁𝗲.

If you’re over 40 and want personalised coaching built around your body, goals and real life, check out the link in my bio or visit:

https://www.strongbyrucci.com/strength-coaching-over-40

03/09/2026

𝗬𝗢𝗨𝗥 𝗦𝗧𝗥𝗢𝗡𝗚𝗘𝗦𝗧 𝗬𝗘𝗔𝗥𝗦 𝗗𝗢𝗡’𝗧 𝗛𝗔𝗩𝗘 𝗧𝗢 𝗕𝗘 𝗕𝗘𝗛𝗜𝗡𝗗 𝗬𝗢𝗨.

Rob is 𝟰𝟵 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱, has lost 𝟭𝟳𝗸𝗴 since we started working together and has now deadlifted 𝟭𝟱𝟬𝗸𝗴 × 𝟯. 💪

When we first started, 150kg wouldn’t even leave the floor.

Now he’s repping it.

This is what can happen after 40 when you stop chasing quick fixes and commit to becoming stronger over the long term.

Rob’s progress wasn’t built through perfect weeks or endless motivation. It came from following a plan, staying patient and consistently turning up—even when life wasn’t perfectly organised.

Being over 40 doesn’t mean accepting that you’ll become weaker, less capable and further away from the person you want to be.

𝗬𝗼𝘂 𝗰𝗮𝗻 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝘀𝗲 𝘄𝗲𝗶𝗴𝗵𝘁.
𝗬𝗼𝘂 𝗰𝗮𝗻 𝘀𝘁𝗶𝗹𝗹 𝗯𝘂𝗶𝗹𝗱 𝘀𝗲𝗿𝗶𝗼𝘂𝘀 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵.
𝗬𝗼𝘂 𝗰𝗮𝗻 𝘀𝘁𝗶𝗹𝗹 𝗯𝗲𝗰𝗼𝗺𝗲 𝗯𝗲𝘁𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝘄𝗲𝗿𝗲 𝟭𝟬 𝘆𝗲𝗮𝗿𝘀 𝗮𝗴𝗼.

If you’re over 40 and ready to find out what you’re still capable of, check out the 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗺𝘆 𝗯𝗶𝗼 or visit:

https://www.strongbyrucci.com/strength-coaching-over-40

01/09/2026

𝗦𝗢𝗠𝗘 𝗣𝗕𝘀 𝗠𝗘𝗔𝗡 𝗠𝗢𝗥𝗘 𝗧𝗛𝗔𝗡 𝗧𝗛𝗘 𝗡𝗨𝗠𝗕𝗘𝗥 𝗢𝗡 𝗧𝗛𝗘 𝗕𝗔𝗥.

Scott has just hit a new bench press 2RM PB—𝟭𝟭𝟱𝗸𝗴 × 𝟮 at around 83kg bodyweight. That’s nearly 1.4 times his bodyweight for two reps. 💪

But what I’m most proud of isn’t only the lift.

This PB represents every ordinary session he completed when nobody was watching. The days he felt strong, the days he didn’t, and all the weeks where he simply kept turning up and doing the work.

Scott’s progress hasn’t come from shortcuts or relying on motivation. It’s the result of consistency applied over a long period of time.

𝗠𝗼𝗺𝗲𝗻𝘁𝘀 𝗹𝗶𝗸𝗲 𝘁𝗵𝗶𝘀 𝗮𝗿𝗲 𝗲𝗮𝗿𝗻𝗲𝗱 𝗹𝗼𝗻𝗴 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗯𝗮𝗿 𝗹𝗲𝗮𝘃𝗲𝘀 𝘁𝗵𝗲 𝗿𝗮𝗰𝗸.

If you want to discover what your own consistency could build, comment COACHME and I’ll send you the coaching details.

31/08/2026

Join my team of savages ! Comment COACHME for the info or send me a message.

30/08/2026

𝟭𝟲𝟬𝗞𝗚 × 𝟴 𝗥𝗘𝗣𝗦. 💪

Bec has been a client of mine for a very long time, and her strength is no accident.

It’s the result of showing up, doing the work and staying consistent over a long period of time—even when motivation isn’t perfect and life gets busy.

She also recently pulled an incredible 𝟭𝟵𝟬𝗸𝗴 × 𝟮.

There are no shortcuts here. Just years of quality training, patience and consistency.

If you’re over 40 and want to become genuinely stronger with coaching built around your life, comment 𝗖𝗢𝗔𝗖𝗛𝗠𝗘 and I’ll send you the details.

25/08/2026

🦵 𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗹𝗲𝗴𝘀?

Most skinny guys don’t need a secret exercise or a more complicated program. They need to train their legs consistently, take their working sets seriously, progressively do more over time and eat enough to support growth.

Train them twice a week, control your reps, work hard without letting your technique fall apart and give the process months—not a couple of enthusiastic weeks. Your legs won’t grow from what you occasionally destroy. They’ll grow from what you consistently train and recover from.

If you want a structured training plan built around your goals, experience and schedule, comment COACHME and let’s have a chat.

24/08/2026

The past four to six weeks, my training hasn’t been as consistent as it should have been.

I’ve had plenty going on, and the gym gradually slipped down my priority list. That’s the context—but it’s not an excuse.

Today, I trained.

I didn’t try to make up for every missed session or wait until I felt completely motivated. I simply made the decision to restart.

People often think consistency means never falling out of rhythm. It doesn’t.

Real consistency includes recognising when you’ve drifted, taking responsibility and starting again before a few difficult weeks turn into months.

Restarting is a skill—and the sooner you practise it, the easier it becomes.

If your training has slipped and you want a clear plan, accountability and support to rebuild your consistency, comment 𝗖𝗢𝗔𝗖𝗛𝗠𝗘 below and I’ll send you the details.

21/07/2026

🏆 CONSISTENCY WINS. 🏆

A massive shout-out to this week’s Strong By Rucci Consistency Legends! 👏

These legends showed up, did the work and proved once again that results aren’t built through motivation—they’re built through consistency.

Every week I see ordinary people doing extraordinary things by simply sticking to the plan.

No magic.
No fad diets.
No unrealistic workouts.

Just accountability, structure and consistent effort.

If you’ve been watching from the sidelines thinking...

➡️ “I need to get stronger.”
➡️ “I need to lose weight.”
➡️ “I need someone to keep me accountable.”
➡️ “I just need to get started...”

This is your sign.

💪 For a limited time, new coaching clients receive their FIRST 2 WEEKS FREE.

Whether your goal is to:
✅ Lose body fat
✅ Build muscle
✅ Get stronger
✅ Improve your health and fitness
✅ Feel more confident
✅ Finally stay consistent...

I’ll give you the plan, the support and the accountability to make it happen.

📲 Message me today or call/text 040 360 8056 to find out how online coaching works.

The hardest part is taking the first step.

Let’s make this the week you do it.

26/06/2026

03/06/2026

They don’t need to max out every week to prove they’re strong.

They understand that strength is built through quality reps, repeatable technique, smart loading, and training that allows them to recover and come back stronger.

If every session turns into a test, eventually progress stalls.

That’s where good coaching matters.

I’ll help you train hard, train smart, and actually build strength instead of constantly guessing.

Comment 𝐂𝐎𝐀𝐂𝐇𝐌𝐄 and I’ll send you the details.