18/09/2026
This is where CrossFit is different.
Jessie has been with us for two months and this is one of her first times [ever] performing a barbell sn**ch.
And here she is, finishing the sn**ch version of Gwen with a circle of people around her who know exactly what this moment feels like.
They know how much it matters to have someone beside you when things get hard but they also know how valuable it is to be put in this position in the first place.
Because this is where resilience is built, strengthened and developed.
Not by avoiding hard things.
Not by making everything comfortable.
But by meeting people where they are, finding the right intensity for them, and giving them the opportunity to discover what they’re capable of.
If you’ve ever attempted Gwen, she has a very specific intention and being new doesn’t mean missing out on that intention.
It means scaling intelligently enough that the stimulus is still there (grippy grippy!), the challenge is still real, and the athlete gets to work right up against their own unique threshold.
That is coaching and what is displayed right here, this is culture.
Because we don’t leave anyone behind.
While Karl and Steph have been buried in project-managing 3.0, moments like this are happening inside our walls because Dina and David are leading it exactly the way we hoped they would.
From the front.
Coaches coaching.
Members supporting members.
People doing hard things together.
Building a great gym doesn’t just mean paint, rigs and fancy equipment to us - this right here is what it really means ♥️
