Impact Movement Co

Impact Movement Co Formerly Vibe Fitness Studios Geelong
(237)

09/09/2026

Because sometimes it gets to 3pm, you're starving, school pick-up is just around the corner, and you realize you have nothing to eat again!

These are a couple of things I'd happily grab.

But the useful bit isn't really the exact products.
When I'm choosing something on the run, I'm generally thinking:

Can I get some protein in?
Will it give me some energy?
Will it actually satisfy me until my next meal?
And do I actually like it?

I'm not searching for the lowest calorie option or the packet that looks the most “healthy”

I'm just trying to give my body something useful and get on with my day.

Because eating well as a busy mum isn't always going to look like perfectly prepped food from home.

Sometimes it's standing in the supermarket thinking “sh*t, I'm hungry” and knowing how to make a pretty good choice 😂

Save this for the next time that's you.

And tell me, should I do more quick supermarket snacks, or or emergency dinners next?

07/09/2026

Jordan spoke to a woman today who said something we hear pretty often…

“I'm just not a gym person. I don't like gyms.”

And fair enough. Maybe gyms genuinely aren't for her.

But it made me wonder how many other women around Geelong have ruled themselves out before they've even started because somewhere along the way they've decided…

“That's just not me.”

Because I used to think the same thing 🙋🏼‍♀️

Don't get me wrong I loved sport and being active, but gyms felt intimidating 😬

I didn't feel confident walking into one and definitely didn't feel like I knew what I was doing.

And I could give you a pretty long list of Impact members who would've once said exactly the same.

Women who now strength train consistently.
Feel confident walking through the doors.
Get excited about getting stronger.
And even look forward to coming 🤩

So maybe “I'm not a gym person” isn't something you need to decide about yourself forever.

Maybe you just haven't found your way of doing it yet.

Impact crew, help me out with this one...

Were you always someone who enjoyed the gym and exercise?
Or what would the old you have said? 👇

I reckon there are a few women reading who need to hear your answers. 🤍

03/09/2026

I'm sure I'm not alone here, but there was a time when I thought feeling better about my body meant I needed to change it.

That the point of exercising was to change your appearance.
I weighed myself daily.
I'd pick up a food packet and look straight at the calories and carbs like that was the most important information.

I've done a lot of work and learnt to change my beliefs around this, but still after working in fitness with Women for nearly 10 years I still see this mindset in others.

I still have days where I don't particularly love how my body looks.

The difference is... it doesn't hold the same importance anymore.

I care so much more about being strong.
About what my body can do.
About having energy for my life and being able to do the things I love.

And beyond my body, just being a good person and having a positive impact on the world.

But when thoughts about my appearance inevitably creep in, I'm much better at recognising it for what it is rather than letting it dictate how I eat, exercise or feel about myself.

That's a pretty bloody freeing place to get to.

Something I want more women to experience.

And a big part of why we do things differently here at Impact Movement Co in Geelong.

To exercise because it makes you feel good.
To get excited about strength training and becoming stronger.
To eat in a way that supports your body without obsessing over every number.

Because, when exercise is viewed as a tool to change your appearance we completely undervalue what it can actually do for us.

We're here to change that.

31/08/2026

It might surprise you that all of the women sitting around this table didn't start with us as coaches.

They started as members.
They had their own first day.
Their own nerves.
Their own reasons for wanting to make a change.

I remember meeting each of them for the first time, most with their own doubts and moments of “I don't know if I can do this.”

They got stronger, built confidence and along the way, exercise became something they actually wanted in their lives.

The thing that made everything else feel a little easier.

They found themselves again.

And eventually, they wanted to help other women of Geelong experience that too.

I think that's a pretty big part of why our gym feels the way it does.

Because if you're looking at them now thinking “easy for them, they're gym people"

They weren't always.
They've been on the other side of it.

And maybe that's exactly why they're so bloody good at what they do.

They know what it can feel like to start.
And they know the impact finding the right people and environment can have.

Now they get to be that for someone else.
Pretty cool ripple effect when you think about it.

27/08/2026

The name might be new, but the actual impact isn't.

On a regular Saturday maybe a couple of people would have jumped in the ice bath.

But for daffodil day, 17 of our legends hopped in.

And so many for the first time 👏🏼

They each donated $10, we matched it, plus a few others who donated and we raised $380 for the Cancer Council 🌼

It's not a lot, but all the little things add up 💪🏼

Plus, those 17 legends left feeling empowered and probably had a positive impact on the people around them too 🙌🏼

The numbers on these boards are cool.But these are the wins I really wish we could measure....Feeling nervous to push yo...
25/08/2026

The numbers on these boards are cool.

But these are the wins I really wish we could measure....

Feeling nervous to push yourself 👉🏼 getting excited to see what you can do.

Struggling to fit exercise into your life 👉🏼 it just becoming part of your week.

Working out feeling like a chore 👉🏼 actually wanting to show up.

Feeling like you have no idea what you're doing 👉🏼 feeling confident enough to challenge yourself.

Because, I think sometimes we look at someone who's confident, strong and smashing PBs and assume they've always been that person.

They haven't.

They just started where they were.

Unfit, unsure, and probably nervous as hell.

And slowly, all these other things started changing too.

So if you're a Woman in Geelong looking at these ladies thinking...

'I'd love to do that too, but I'm just not there yet'

Good.

You don't have to be.

You just have to be willing to start.

If that's the bit you're stuck on, send us a DM.
We can help with the rest 💪🏼

Firstly, thank you everyone for your encouragement, understanding and support over the last couple of weeks.While we kno...
17/08/2026

Firstly, thank you everyone for your encouragement, understanding and support over the last couple of weeks.

While we know that it doesn't matter what name is on the building or our shirts.

Whether it's Vibe Fitness Studios Geelong, or something else, we also really wanted to take this opportunity to think about our big vision and create something we felt incredibly proud and excited for.

Something that truly represents our vision for the future.

We love the 'Vibe' of our little family owned Geelong gym, and that's always going to be important, but vibes alone can't change the world 😝

So here we are at the next chapter....

Impact Movement Co.

Because Impact is one of our highest values and central to our vision.

And while we change lives through movement, ultimately we are also creating a collective 'movement of impact'.

There's so much more to say on where we want to take this and how we will keep striving for greater impact, which we will reveal in time.

If you're excited, or curious to see where it all goes, follow along!

We hope you are excited to be part of the movement 🫶🏼

13/08/2026

There's been a lot of tedious, headache inducing tasks over the last week or so...

But this is the fun bit!!

But really… it doesn't matter what we're called, whether it's Vibe Fitness Studios, or something else, we still have the same values, beliefs and approach to health and fitness.

We're still the same Family owned Geelong gym with the same awesome team, the same amazing community and the same belief that fitness is about SO much more than just working out and burning calories.

We want people to feel like they belong.
To get stronger and more confident.
To actually enjoy moving their body.
To look after their physical, mental and emotional health without feeling like it's a full time job.

And to realise the impact of all of that reaches a hell of a lot further than what happens inside a gym.

That's the stuff that matters to us.

And after almost 10 years, our vision has grown.

And getting the chance to create a new brand that really represents where we want to take this next?

That's pretty bloody exciting.

And I think we've got it. 👀

Tomorrow you get to meet the next chapter...

12/08/2026

I could be wrong...

But I honestly reckon there are a LOT of women in Geelong who will hear Amy talk and think...

Yep. That's me.

Struggling to prioritise yourself.
Feeling sluggish.
Lacking motivation.
Knowing you'd probably feel better if you exercised...
but feeling too unfit to even start.

Amy didn't suddenly find more time or become a “gym person”

She just found somewhere she felt comfortable enough to take the first step.

Now she's telling us she feels comfortable, more energised, clearer in the head, motivated to come, and part of a community.

And I think that's the bit people underestimate.

You don't have to feel ready or confident before you start.

Sometimes those are the things you find BECAUSE you started.

It's been over 6 months since Amy started, and she's been exercising consistently several times a week, even through the cold dark winter of Geelong 💪🏼

In her own words she had 'donated' a lot of money to gyms over the years, but that is no longer the case 👏🏼

If you're watching Amy thinking “I wish I could get myself to that point”...

DM 'Amy' and I'll personally reply to see how we can potentially help 😊

Address

305 Bellerine Street
Geelong, VIC
3220

Opening Hours

Monday 5am - 7:30pm
Tuesday 5am - 7:30pm
Wednesday 5am - 7:30pm
Thursday 5am - 7:30pm
Friday 5am - 7:30pm
Saturday 7am - 10am

Telephone

+61408351535

Website

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