01/06/2026
There’s so much about these photos that makes us feel a certain way. One day we might be ready to talk about all of that. Until then, our “We Are Not Like You” cap is still available online — and for good reason. It remains one of our most popular designs.
This cap was born from years of being reminded that we, the Three Nines Inc. crew, were never quite the same as everyone else. It came from missing school to go to rodeos long before it was trendy. It came from speaking up about things we were encouraged to stay quiet about. It came from choosing our own path, whether that meant being covered in tattoos while living a cowboy lifestyle, or simply refusing to fit into someone else’s mould.
This cap is for the people who have spent their lives being told they’re too different, too much, or not enough.
The truth is, we were never meant to be like everyone else.
And neither were you.
