06/06/2026
WHY EVERY ATHLETE NEEDS AN ASSESSMENT
For the last several weeks we’ve been performing athlete evaluations almost daily.
To be completely honest, I’ve been disappointed.
Not in the athletes.
In our industry.
I’ve lost count of how many athletes have sat across from me and had absolutely no idea what they’ve been doing in their previous training programs.
They’ve never been tested.
They’ve rarely sprinted.
They’ve never been on force plates.
They’ve never run through laser timing systems.
They’ve never been shown objective data about their athletic performance.
More importantly, no coach has ever sat down and explained WHY they were doing what they were doing.
I’ve spent more time teaching science and explaining training principles this week than actually coaching.
Even more concerning, many athletes have told me they were shuffled between multiple coaches, following different workouts every week, with no long-term plan, no progression model, and no individualized programming.
That should never happen.
Athletes deserve better.
The reality is that too many facilities have become focused on filling sessions instead of developing athletes.
Training should never be random.
Programming should never change simply because a different coach is running the session.
And athletes should never be left in the dark about their own development.
At , assessment drives programming.
Data drives decision-making.
Education is part of coaching.
Most importantly, your goals become our responsibility the moment you walk through our doors.
We care.
I care.
Your athletic dreams, goals, and aspirations matter to us.
That’s why we assess.
That’s why we test.
That’s why we educate.
And that’s why we build individualized programs designed specifically for YOU.
We utilize the same technologies, methodologies, and performance standards used throughout college athletics and professional sports because our athletes deserve access to the highest level of coaching possible.
The standard matters.
And we’re not lowering it.
