Paradigm Sport

Paradigm Sport Paradigm Sport offers the most advanced personalized fitness training and sports conditioning on the Central Coast. Contact us today to get started!

Some of our services include personal training, group classes, youth & teen performance training, and sport-specific training. Whether your goals include competitive performance, improved flexibility, enhanced energy, weight loss, or simply feeling healthier and happier, we can help you reach them.

Athlete Spotlight: Deva LaggnerFor Deva, getting stronger has become about much more than what she can lift in the gym.“...
09/18/2026

Athlete Spotlight: Deva Laggner

For Deva, getting stronger has become about much more than what she can lift in the gym.

“Lifting heavy has become something I genuinely enjoy and find deeply fulfilling.”

That enjoyment has translated into consistency, progress, and a level of strength and fitness she’s proud of.

Now in her 40s, Deva says she’s stronger and fitter than she’s ever been.

That’s what we want training to become. Not something you feel like you have to do, but something that challenges you, builds confidence, and becomes a part of your life.

We’re proud to have Deva as part of the Paradigm community and excited to keep watching her get stronger.

Train Like It Matters.

09/16/2026

Your core has a bigger job than just doing crunches.

Jeff breaks down 4 of his go-to core exercises that train the core to resist movement, create stability, and actually transfer to the things you do outside the gym.

A couple things to understand:

Rotation vs. Anti-Rotation: Rotation is training your core to create and control movement. Anti-rotation is training your core to resist unwanted movement. You need both. Your core needs to be able to create force, but just as importantly, it needs to be able to control and transfer that force.

Flexion vs. Anti-Extension: Flexion is training the core to create movement, like a reverse crunch. Anti-extension is training the core to resist excessive extension and keep your spine stable. Again, both matter. A strong core needs to move when you want it to and resist movement when you don’t.

How to program them:
🏋️‍♂️ Rotational Med Ball Throw: 3–4 sets x 4–6/side
💪 Pallof Iso Walkout: 3 sets x 3–5 setps/side
🔥 Ab Wheel Rollout: 3 sets x 8–10
🔄 Reverse Crunch: 3 x 6–8

For the rotational throws, prioritize speed and power. For the other three, focus on control and quality reps.

The goal isn’t just stronger abs. It’s a core that can create force, transfer force, and keep you stable when it matters.

Save this one and give these a try next time you train.

A lot can change in a year.When Aaron first came to Paradigm, he hadn’t worked out in years. Just two months in, he was ...
08/27/2026

A lot can change in a year.

When Aaron first came to Paradigm, he hadn’t worked out in years. Just two months in, he was already feeling stronger and better than he had in decades.

Fast forward one year and the progress speaks for itself.

Aaron is now lifting more, feeling stronger, and has built better endurance for mountain biking than ever before.

This is what consistent training is all about. Not chasing a quick fix, but building strength, fitness, and confidence that carries over into the things you want to do outside of the gym.

We’re grateful Aaron trusted our team and even more excited to see where another year takes him.

Train Like It Matters.

08/05/2026

I mean...it's obvious right? 😂😅 Thanks to our coaches for being good sports about the question...but whats with everyone wanting to be taller???
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08/03/2026

🌊 5 Exercises I’m Using to Become a Better Surfer

I’ve been surfing for over 20 years, but transitioning from a longboard to a shorter board has exposed mobility restrictions and movement limitations I didn’t realize I had. Instead of just getting stronger, I’m focusing on exercises that improve strength, mobility, stability, and rotation because those are the qualities that transfer to the water.

1️⃣ ATG Split Squat
Builds single-leg strength and hip mobility. I love this one because I feel it in my hip flexors, and improving that mobility has helped my pop-up.
👉 2–3 sets x 6–10 reps/leg

2️⃣ Kettlebell Windmill
Develops hip, shoulder, and T-spine mobility while challenging core stability. I’m especially tight through my T-spine, so this helps me rotate and look over my shoulder while paddling for waves.
👉 2–3 sets x 6–8 reps/side

3️⃣ Shoulder Airplanes
A rotational variation of a traditional row that improves T-spine rotation and shoulder control. Surfing happens in all three planes of motion, so I like training that way too.
👉 2–3 sets x 5–8 reps/side

4️⃣ Hanging
Improves shoulder mobility while lengthening the lats. Since I struggle to get my arms fully overhead, this has been huge for making my paddling more efficient.
👉 2–3 sets x 20–45 seconds

5️⃣ Half-Kneeling Lateral Landmine Press
Builds upper-body strength while forcing me to rotate and reach overhead, two qualities I need more of for surfing.
👉 2–3 sets x 8–12 reps/side

🌊 GIVEAWAY! 🌊

Because surfing better starts both in and out of the water, we’re teaming up with Surf School Santa Cruz to help one surfer improve both.

🏄 A FREE Surf Lesson
💪 A FREE Surfer Performance Session at Paradigm Sport Stars

To enter:
✔️ Follow both accounts
✔️ Like this post
✔️ Comment the ONE thing you want to improve most about your surfing

Bonus: Tag a friend who’s learning to surf!

📅 Winner will be announced on Friday, August 7th.

Let’s help you move better, surf better, and have more fun in the water. 🌊

07/21/2026

Group classes, personal training, Hyrox, amazing staff, top notch community... Paradigm Sport has all that and more! Interested in checking us out? Give us a call or swing by our front desk for more info!
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06/01/2026

SQUAT CLINIC NEXT SATURDAY, 11am, BE THERE!!!
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Have you been wanting to improve your squat, want to strengthen up your legs, want your 🍑 be the talk of the town, then don't miss out on a great clinic led by coach Jeremy! Sign up sheet is next to the whiteboard and non member drop ins are welcome!
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Address

120 Dubois Street
Santa Cruz, CA
95060

Opening Hours

Monday 5:30am - 7pm
Tuesday 6am - 7pm
Wednesday 5:30am - 7pm
Thursday 5:30am - 7pm
Friday 5:30am - 6pm
Saturday 8am - 11am
Sunday 9am - 11am

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