What are the opening hours?

Monday 5:30am - 7pm Tuesday 6am - 7pm Wednesday 5:30am - 7pm Thursday 5:30am - 7pm Friday 5:30am - 6pm Saturday 8am - 11am Sunday 9am - 11am

Paradigm Sport

Paradigm Sport offers the most advanced personalized fitness training and sports conditioning on the Central Coast. Contact us today to get started!

Some of our services include personal training, group classes, youth & teen performance training, and sport-specific training. Whether your goals include competitive performance, improved flexibility, enhanced energy, weight loss, or simply feeling healthier and happier, we can help you reach them.

05/20/2026

🚨 YOUR NEXT MONTH AT PARADIGM COULD BE FREE 🚨

A huge part of what makes Paradigm special is the community we’ve built, and so many of our members first walked through the doors because someone they trusted recommended us. 👊

If you’ve been loving your experience here, this is the perfect time to bring a friend, teammate, coworker, or family member into the community.

Here’s how it works:

✅ Refer someone to Paradigm Sport
✅ They sign up for an annual membership
✅ Your next month is FREE

Whether they’re just getting started or already serious about training, we’d love the opportunity to help more people work toward their goals in a supportive environment.

There’s no better compliment than trusting us enough to send someone our way.

Tag someone below who should train with you 👇

05/14/2026

You asked and we delivered! Squat Clinic happening the First Saturday of June!!!
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Did you know that we offer free educational clinics on how to improve your form and strengthen your lifts??? We have done bench, deadlifts, pull ups, and now its time for squats!!! Keep an eye out for a sign up sheet and we can't wait to see you there!
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04/25/2026

One week....HYROX!!!
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Join us next Saturday, May 2, at 9:15 AM for a high rock simulation! This is a great way to try something new and see how a real Hyrox competiton would be. If you're interested, please sign up on the sign-up sheet or please let any of the friendly employees know. Excited to see you all there!
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03/15/2026

It was all fun and gains!!!
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Thanks to everyone who joined us for our Pot O Gains community event! Laughs were had, bellies were full, and fun carnaval style games were won! We love our Paradigm Sport family, and we can't wait to see you at our next event!
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02/24/2026

We’re so proud of and for competing in their very first event this past weekend. These two crushed it, with a time of 1:11:11. Way to go ladies! You two are so inspiring!

02/20/2026

🚨 14 Days. $1. No Excuses. 🚨

Fell off your New Year momentum? It happens.
Now it’s time to reboot.

From Thursday, Feb 19th through Tuesday, Feb 24th, we’re giving you 14 days of unlimited training for just $1.
Yes… one dollar.

This is your chance to:
✅ Reset your routine
✅ Rebuild consistency
✅ Recommit to your goals
✅ Train inside a high-energy, coach-led environment
But you must claim it by Tuesday, Feb 24th.

No contracts. No pressure. Just an opportunity to prove to yourself that you’re ready.

DM us “REBOOT” to grab your spot. 🔥

02/16/2026

Do what you love, and love what you do!
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We love when members are able to use what they learn at Paradigm Sport for real world applications, and sometimes vice versa! Shoutout to Dave and Holly who put the ERG machines to good use for early morning boat sessions!
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01/26/2026

Run stronger. Train smarter.

Our 10K Strength + Run Program blends runner-specific strength training with a fully customized 10K running plan, all guided by professional coaching. Built to help you run faster, stay healthy, and feel strong from start to finish.

12 weeks. Limited spots.
Link in bio to learn more and sign up.

01/22/2026

Nothing better than dialing what some might say is the most important movement when lifting!
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During our 6 week challenge kick off workout, .siragusa made sure to walk everybody through proper technique of how to squat. Whether you are new to the gym, or a seasoned veteran, one can always learn new techniques and cues to help their overall progression. Stick around as more videos with different trainers will be coming your way soon!
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12/22/2025

Our 6-Week Challenge focuses on consistency, accountability, and sustainable habits.

The results speak for themselves.

Here’s how Megan used the program to kickstart a stronger, healthier year!

Join the next 6-Week Challenge by visiting the link in our bio.

Address

120 Dubois Street
Santa Cruz, CA
95060

Opening Hours

Monday	5:30am - 7pm
Tuesday	6am - 7pm
Wednesday	5:30am - 7pm
Thursday	5:30am - 7pm
Friday	5:30am - 6pm
Saturday	8am - 11am
Sunday	9am - 11am

Website

http://paradigmsport.com/

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