The Fitness Store

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The Fitness Store The Fitness Store offers a very unique combination of the highest quality home and commercial fitnes Serious Equipment for Serious Fitness!

11/03/2026
10/23/2026

We are so taken aback at the incredible number of 5 Star Reviews. Thank you, thank you, thank you.

Here are some of the most recent:

"For nearly 20 years The Fitness store has been our go to shop. From bicycles to rowing machines John has been the expert we trust and not just for initial purchase but long term service as well. Today he helped me with replacement parts for our water rowing machine and quick as a wink we are back to exercising with confidence.
The Fitness Store treats everyone like a neighbor because they are a local business that truly care about their community. I’d never go anywhere else." ~ Mari D

"Absolutely awesome fitness equipment store. They have a large selection and in-stock inventory of most all items. Super friendly owner and exceptional shipping speed. Highly recommended as your source for all things fitness equipment!" ~ Precision Imagery

"Service was exceptional. I was very pleased with the whole experience of bringing my bike there to get worked on." ~ Pat S

"Thank you for your excellent service!! You have quality bikes and expertly answered our questions. Today, when we picked up our new bikes you demonstrated with user friendly modeling how to use the gears, power levels and technology. We loved working with you and love our new Velotric Foldable e-bikes! Thanks 😀😀" ~ Kathy G

"Awesome dealer for Velotric ebikes. Sales and service is dependable. We had needed some warranty service that Velotric had setup for us. John and Josh took care of those repairs without a delay. I might add that the Velotric brand is a great choice if you are looking for a ebike." ~ Rick M

A huge THANK YOU to the Newton Fire Department for choosing The Fitness Store to outfit the fitness room in your new fir...
10/23/2026

A huge THANK YOU to the Newton Fire Department for choosing The Fitness Store to outfit the fitness room in your new fire station.

Superior quality equipment by Spirit Fitness is certain to provide years and years of intense workouts by the fire fighters who use it.

Congratulations on your beautiful new facility!

Thank you!

10/23/2026
Just a tip of the surface - Some of our most loyal commercial customers.
10/15/2026

Just a tip of the surface - Some of our most loyal commercial customers.

10/15/2026

Today's Featured Product!

The Brand NEW Velotric Tempo - At just 39 lbs, it keeps the light, classic silhouette of a real bike without bulky tubing or clutter. Concealed cabling, premium tan-wall tires, and an integrated rear light keep the design refined, simple, and unmistakably bike-first.

Specs:
- 39lbs
- Comes in Mid-step or High-Step in Sizes Regular or Large
- 3 Color Options
- 60 Mile Range
- 28 MPH Top Speed
- 350W Motor
- 5 Modes of Pedal Assist

Stop in The Fitness Store to test ride this brand new model today!

The Velotric Tempo combines a sleek design with advanced technology to deliver efficient performance. Its modern engineering ensures a reliable and smooth riding experience for everyday use.

To name just a few.
10/14/2026

To name just a few.

It's always about supporting the organizations and people who support our community.
10/10/2026

It's always about supporting the organizations and people who support our community.

10/08/2026

Mini Food Truck Rally today!

Address

1410 Dewey Street
Manitowoc, WI
54220

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm
Saturday 9am - 1pm

Telephone

+19206848088

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Nearby gyms & sports facilities