The Bicycle & Fitness Co.

The Bicycle & Fitness Co. We are a proud Trek, Electra, Thule, and Life Fitness dealer. NEW LOCATION ON 1704 Memorial Drive!!!!

Trek Fest is live now! Get that new bike or riding gear before the end of the month and save big! Our biggest sale of th...
03/11/2023

Trek Fest is live now! Get that new bike or riding gear before the end of the month and save big!

Our biggest sale of the year!

Now through April 2nd

The new 2023 Roscoe 7 is now in stock! Equipped with tubeless 29x2.6 tires, a dropper seat-post, and a 1x12 drive terrai...
07/28/2022

The new 2023 Roscoe 7 is now in stock! Equipped with tubeless 29x2.6 tires, a dropper seat-post, and a 1x12 drive terrain!

A pair of Verve 2’s loaded on a new Thule T2 Pro XTR! Come check out our wide variety of Thule racks to find the perfect...
06/20/2022

A pair of Verve 2’s loaded on a new Thule T2 Pro XTR! Come check out our wide variety of Thule racks to find the perfect rack for your transporting needs.

Lots of helmets in stock, including our new WaveCell technology. Come check them out!
08/27/2021

Lots of helmets in stock, including our new WaveCell technology. Come check them out!

The new Allant + 7S with assist speeds up to 28 mph!
08/06/2021

The new Allant + 7S with assist speeds up to 28 mph!

07/30/2021

Thule racks back in stock!!

This new FX 3 has been equipped with some essential accessories and is ready for pickup!
06/24/2021

This new FX 3 has been equipped with some essential accessories and is ready for pickup!

Upgrade your shoe game this summer with a new pair of Bontrager cycling shoes!
04/03/2021

Upgrade your shoe game this summer with a new pair of Bontrager cycling shoes!

04/01/2021
Another beautiful piece of LifeFitness equipment, the RS3!
03/06/2021

Another beautiful piece of LifeFitness equipment, the RS3!

Our Marlin series is affordable, capable, and come in a variety of colors - including women’s specific design colors!
03/02/2021

Our Marlin series is affordable, capable, and come in a variety of colors - including women’s specific design colors!

Address

1704 Memorial Drive
Manitowoc, WI
54220

Opening Hours

Tuesday 10am - 4pm
Wednesday 10am - 4pm
Friday 10am - 4pm
Saturday 10am - 2pm

Telephone

+19206821944

Website

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