Chain Reaction Bike Center

Chain Reaction Bike Center Chain Reaction is a full service bicycle shop. We sell new and used bicycles, parts and accessories.

06/04/2026

The countdown is on! ️

The 36th Annual Flat 50 Bicycle Tour is almost here, and we're excited to welcome riders of all ages for a day of fun, fitness, and family memories!

Looking for a family-friendly adventure? Bring the kids and enjoy our 10-mile family route, complete with treats along the way, a bounce house, and plenty of fun waiting back at the Wellness Pavilion. Plus, riders 17 and under ride FREE!

Whether you're tackling 100 miles or cruising with the family, there's a route for everyone:
🚴 10, 20, 30, 50, 62 & 100-mile routes
πŸŽ‰ Bounce House for the kids
πŸ†“ Free registration for riders 17 & under
🌳 Beautiful Adams County countryside

πŸ“… Saturday, June 27th!
⏰ 7:00 AM Start
πŸ“ Arthur & Gloria Muselman Wellness Pavilion

Gather your family, dust off those bikes, and join us for one of summer's favorite traditions!

Register today by clicking the link! adamscountybicycleclub.org.

Great details.
06/04/2026

Great details.

Join this cycling event on Ride with GPS. See the routes, event details, and who's riding.

We currently have a nice selection of this model.
06/02/2026

We currently have a nice selection of this model.

Meet the Aventon Pace 5 REC, a step-through electric cruiser bike b...

New arrivals. The  Pace 5 REC.Many different colors and sizes.
06/01/2026

New arrivals. The Pace 5 REC.
Many different colors and sizes.

05/28/2026

Grab your bikes and join us for the Flat 50 Bicycle Tour beginning at the Arthur & Gloria Muselman Wellness Pavilion!

Whether you’re an experienced rider or just looking for a fun family activity, there’s a route for everyone, including a family-friendly 10-mile ride with treats for the kids along the way!

πŸŽ‰ Bounce House for the kids!
🚴 Routes: 20, 30, 50, 62 & 100 miles
πŸ†“ Riders 17 & under ride FREE!
πŸ“… Saturday, June 27, 7:00am Start
πŸ“ Arthur & Gloria Muselman Wellness Pavilion

Come enjoy a great day exploring the beautiful Adams County countryside! Register today using the QR code or visit https://adamscountybicycleclub.org/!

Velotric offers red, white and blue in the adult trikes. Very comfortable ride.
05/21/2026

Velotric offers red, white and blue in the adult trikes. Very comfortable ride.

05/06/2026

You might not feel it happening, but every time you clip in and ride, your body is quietly defending your brain.

For years we've known that cycling keeps our hearts strong and our legs powerful. But new research reveals something far more profound. When you ride, your muscles release a hormone called irisin that crosses into your brain, stimulates the growth of new neurons, and actively fights the processes that lead to Alzheimer's disease.

Scientists at Harvard's Stem Cell Institute recently confirmed what many of us have sensed for years. Movement isn't just good for the body. It's medicine for the mind.

Here's what happens beneath the surface of every ride.

As your legs turn the pedals, your muscle fibers produce a protein called FNDC5. That protein is then cleaved into irisin, a hormone that enters your bloodstream and crosses the blood-brain barrier. Once inside your brain, irisin goes to work in the hippocampus, the region responsible for learning and memory.

In animal studies, researchers found that irisin boosts the production of brain-derived neurotrophic factor, or BDNF. Think of BDNF as fertilizer for your brain. It encourages the growth of new neurons, strengthens the connections between them, and protects existing brain cells from damage.

Even more striking, when scientists blocked irisin in mice, the cognitive benefits of exercise vanished. When they increased irisin levels in mice with Alzheimer's-like symptoms, memory improved and brain inflammation decreased. The hormone didn't just correlate with better brain health. It caused it.

Human studies are still early, but the findings are promising. Post-mortem analyses of human brains show that people with Alzheimer's have lower levels of irisin than healthy individuals. And in small trials, people who exercised regularly showed measurable increases in circulating irisin, along with better cognitive performance.

The implications are staggering.

We're not just riding to stay fit. We're riding to stay sharp. To remember the names of our grandchildren. To hold onto our independence as we age. To protect the very essence of who we are.

And unlike experimental drugs or unproven supplements, this intervention is free, accessible, and something many of us are already doing. You don't need a prescription. You don't need a lab. You just need a bike and the willingness to ride it regularly.

The evidence suggests that consistency matters more than intensity. Whether you're hammering intervals or enjoying a steady spin through the countryside, your muscles are producing irisin. The key is to keep showing up, week after week, because the protective effects accumulate over time.

So the next time someone asks why you spend so much time on your bike, you can tell them this. You're not just chasing fitness or burning calories. You're building a fortress around your brain. You're investing in decades of clear thinking, sharp memory, and the ability to live fully and independently.

Every pedal stroke is a deposit into your cognitive future.

And that might be the most powerful reason to ride.



Studies referenced:

β€’ Wrann, C.D., et al. (2013). "Exercise induces hippocampal BDNF through a PGC-1Ξ±/FNDC5 pathway." Cell Metabolism, 18(5), 649-659.

β€’ Lourenco, M.V., et al. (2019). "Exercise-linked FNDC5/irisin rescues synaptic plasticity and memory defects in Alzheimer's models." Nature Medicine, 25(1), 165-175.

β€’ Islam, M.R., et al. (2021). "Exercise hormone irisin is a critical regulator of cognitive function." Nature Metabolism, 3(8), 1058-1070.

β€’ Belviranli, M., & Okudan, N. (2022). "Exercise-induced hormone irisin protects against neuronal injury via activation of Akt and ERK1/2 signaling pathways in Alzheimer's disease." Frontiers in Psychiatry, 13, 967683.

05/04/2026
04/28/2026

Address

190 W 300 N
Decatur, IN
46733

Opening Hours

Monday 12am - 5pm
Tuesday 12am - 5pm
Wednesday 12am - 5pm
Thursday 12am - 5pm
Friday 12am - 4pm
Saturday 9am - 12pm

Telephone

+12606921400

Website

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