Madanes Institute

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Welcome To The Madanes Institute, a new educational platform created by Dr. Madanes to expand the study and application of psychology, coaching, leadership development, and human transformation.

09/10/2026

Every couple has a story, and some stories keep repeating.

Their conflicts may appear different each time, but beneath them may be a familiar script the same roles, reactions, and endings playing out again and again.

As the coach, look beyond the immediate argument and identify the story the couple is living. What script are they repeating? Which parts are keeping them trapped in the same relationship pattern?

Once the script becomes clear, invite the couple to create a better one. Help them imagine new roles, different responses, and healthier ways of moving through conflict together.

Couples do not have to remain trapped in an old story. When they change the script, they create the possibility of a new chapter in their relationship.

09/10/2026

There are some skills you can understand from a screen.

There are others you need to practice with a human being sitting across from you.

NLP is one of them.

From October 18–24 in San Diego, participants will spend seven days watching techniques demonstrated live, practicing them with others, receiving feedback, and developing the ability to use them in real conversations.

Dr. Richard Bandler, co-founder of NLP, personally recommends the training and the people leading it.

This isn't simply an opportunity to learn more about NLP.

It's an opportunity to practice becoming an NLP Practitioner.

Book a call:
https://vist.ly/5hwcw

09/09/2026

A full schedule can leave little room for imagination.

While studying psychology, I proudly showed my cousin Irene the schedule I had created to pass five classes. She looked at it and asked, “Where is the time for fantasizing?”

That simple question became an important lesson: we must cultivate moments of doing nothing. When every hour is driven by ambition and accomplishment, we lose the space to imagine new possibilities.

As a coach, encourage clients to create time for reflection, dreaming, and unstructured thought. These moments are not wasted they can restore creativity and reveal what constant activity keeps hidden.

You do not have to earn the right to pause. Give yourself the gift of time to dream.

09/08/2026

You cannot guide a client effectively when important parts of their life remain unknown.

Clients may arrive wanting to improve one specific area. They may not understand why you are asking about their finances, parents, siblings or family relationships.

Instead of narrowing the conversation too quickly, explain that you need a complete picture of their life. As the coach, talk frankly about money and explore the financial and family resources available to them.

Try asking: Are your parents alive? Where are they? Do you get along with them? Where are your siblings? These questions can help you understand the broader life your client is bringing into the session.

Your objective is not to ignore the client’s immediate concern. It is to understand their whole life so your guidance is not based on missing information. The fuller the picture, the more thoughtfully you can help your client move forward.

09/07/2026

Clients may arrive saying they will never speak to a parent, family member, or important person again because of something that was said or done.

Helping clients reconsider estrangement can preserve important relationships when communication remains safe and possible.

As the coach, begin by acknowledging the wrongdoing instead of defending it.

Then guide your client beyond the immediate all-or-nothing decision. Try asking: What happened was wrong—but does it deserve the “death penalty” of permanent silence?

Your objective is not to force communication or dismiss serious harm. When violent crime or a genuinely unsafe situation cannot be overcome, distance may be necessary. In other cases, help your client examine whether ending communication forever is the only way forward.

You can acknowledge what was wrong while still exploring whether communication can be restored. That balance allows clients to consider reconnection without denying what happened.

There are people who have studied NLP.And there are people whose relationship with the field goes much closer to its sou...
09/07/2026

There are people who have studied NLP.

And there are people whose relationship with the field goes much closer to its source.

Keith Leonard trained directly under Richard Bandler and John Grinder, the founders of Neuro-Linguistic Programming.

For more than two decades, Keith has gone on to train coaches, therapists, entrepreneurs, and leaders around the world in applied psychology and behavioral change.

His work has continually returned to one question:

Why do some people change while others remain stuck, even when they know exactly what to do?

That question has taken him deep into the relationship between beliefs, language, emotional states, behavior, and identity.

From October 18–24, Keith will teach the Madanes Institute NLP Practitioner Certification live in San Diego.

Seven days. In person. Coaching-intensive.

Book a call:
https://vist.ly/5hhvz

09/06/2026

Kindness is one of the most practical qualities you can bring into a coaching session.

As the coach, let kindness guide how you ask difficult questions, redirect unhelpful behavior, and respond when your clients struggle.

Kindness does not require you to avoid truth or accountability. It shapes how you deliver both with clarity, respect, and purpose.

When the conversation becomes difficult, return to this simple standard. You can be direct and firm while continuing to guide your clients with kindness.

09/06/2026

When conflict has taken over a relationship, your first objective as the coach does not always have to be examining every problem. Sometimes, you can begin by helping clients create a different emotional experience together.

Clients may arrive prepared to discuss the disagreements and painful history keeping them apart. Instead of moving directly into those issues, try guiding the session toward positive memories that allow them to relate to each other differently.

Another technique is to compare your clients to a well-known couple from a movie or public story. Choose a comparison they will appreciate, then identify small details that make the connection feel personal and meaningful.

The comparison does not need to be exact. Its purpose is to help clients view themselves and their relationship through a more positive frame, which may soften the atmosphere and support a different conversation.

As the coach, you can help clients step outside the story of everything that is wrong and begin creating a story with more room for connection and forward movement.

09/05/2026

When one of the founders of NLP recommends an NLP Practitioner training, it's worth paying attention.

Dr. Richard Bandler personally recommends Keith Leonard, Daniel, and the upcoming Madanes Institute NLP Practitioner Certification in San Diego.

Keith trained directly under Richard Bandler and John Grinder and has spent more than two decades teaching applied psychology, behavioral change, and leadership development.

Now the work comes into the room.

Seven days. Live. In person.

October 18–24, 2026.

Book a call with an Enrollment Advisor:
https://vist.ly/5hegf

08/31/2026

Most couples therapy starts the same way: what's broken, what's missing, what needs to change. And by the time the couple finishes answering, they've spent twenty minutes rehearsing the case against each other.

Does that sound like a system that's going to support a couple coming back together?

Instead, flip the first question and something shifts immediately.

What's good about your relationship?

What do you love about them, right now or once upon a time?

People sit up a little straighter answering that. It reminds them why they're still in the room together.

Then comes the real systemic coaching power move. Don't ask your clients "what's wrong," and don't give them a directive about "what you want them to stop doing."

Ask them to just name three things. Three things the other person could do that would make their partner the happiest wife or husband in the world. And then you stop talking. You let them actually think, because most people have never been asked this directly enough to have a real answer ready.

Here's the part that makes it work: the three things have to be observable. Measurable. Not "be more present," something you could watch happen. Not "show more love," something you could point to and say, that, right there, that's it.

Vague requests create vague relationships. Specific requests create Tuesday-night proof that someone heard you.

Try it this week with a client, or with your own person. Ask for three things. Make them describable enough that you'd know it happened.

Address

Carlsbad, CA

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

Telephone

+18558507111

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