Routine Brunswick Maine

09/04/2026

You may not see this guy around Routine all that often, but trust us, none of this would exist without him. 💕

Our voice of reason. Our steady hand. Our calm, cool + collected KING. He keeps us grounded, keeps us sane, and somehow makes everyone’s day a little brighter whenever he walks through the door.

To know Nick is to love Nick. 🫶

Happiest birthday to our other owner + one of the very best humans, NICK!!!! We love you!!!

09/03/2026

Selling this 6 month old fridge - it didn't end up working for our space. $1700 new. HEAVY. minimum four very strong people needed to move it.

Details + dimensions here at the link.

https://www.webstaurantstore.com/avantco-gds-47-hc-53-black-sliding-glass-door-merchandiser-refrigerator-with-led-lighting/178GDS47HCB.html

I'd love to get $1,000 for it but I will get desperate in a week! $100 GIFT CARD TO YOU if you help me sell it and they give me your name as the referral at time of pick up!

Email [email protected]

Increase your sales of "grab and go" items like bottled tea and soda, or pre-packaged sandwiches and salads with this Avantco GDS-47-HC 53" black merchandising refrigerator! Designed with sharp looks and usability in mind, this unit is the perfect display for your products with its sleek white finis...

09/02/2026

Before you say anything: we KNOOOOOW.

We know there are technically three whole weeks of summer left. We’re not trying to take that away from you.

We just have holiday plans to claim. 👀

ROUTINE HOLIDAY SOCIAL
11.28.26 | Small Business Saturday | 4–8PM
Sip. Snack. Shop. Celebrate.

Your favorite local businesses, festive drinks from The Abbey , really good snacks from Sisters Gourmet Deli , holiday shopping + a whole lot of merriment under one very pink & sparkly roof.

Basically, we’re throwing a holiday party and inviting you.

AND NOW, A WORD FOR OUR LOCAL BUSINESS BESTIES:
Vendor applications are officially OPEN.
We’re curating up to 22 local businesses to join us for the night, and we want the good stuff. The things we want to gift our friends. Our mom. Ourselves.

✨ Applications on our website

Okay tysm for tuning in. Back to your regularly scheduled programming.

See you 11.28.💋

08/27/2026

"No mirrors?"

It's on purpose.

We wanted to create a space where you could stop worrying about what you look like and start paying attention to how you feel.

No comparing. No distractions. Just you, your movement, and the next rep.

So if you're making funny faces during class...You're probably doing it right.

08/26/2026

Your Saturday plans, handled.

Haley | Permanent Jewelry Artist 🌿 is BACK at Routine this weekend for another permanent jewelry pop-up.

Book your Saturday class, get your workout in, then stick around and get linked. A little sweat, a little sparkle, a very good Saturday.

Classes are booking now in the Routine app!

08/25/2026

Instagram loves to make Reformer Pilates look a little... chaotic. 🤭

Here's the thing: Reformer III isn't about tricks.

It's about earning every progression through consistency, strength, and really solid fundamentals.

The fancy stuff is just a byproduct.

Moving well will always be the goal.

08/23/2026

Wait... there's a shower upstairs? 🚿

Yep. And it's for everyone.

Whether you're squeezing in a class before work, heading somewhere after, or just don't feel like driving home sweaty, we've got you covered.

Fresh towels. Complimentary shower products. Everything you need to get ready and get on with your day. 🤗

08/21/2026

No matter where you're starting from, there's a place for you here. Everyone is working toward something different, but we're all cheering each other on. 💪

08/20/2026

A little less "Which class is harder?"

A little more "Which class is right for me?"

Swipe... okay, watch... for a quick look at the difference between Reformer I.5 and Reformer II.

Wherever you are in your Pilates journey, we've got a class for you. 🤗

08/19/2026

Fun fact: These lockers used to live at WFS.

Now they're here at Routine, complete with a few upgrades. Magnets on the outside mean "occupied," and our "Keep It Here" shelf is perfect for stashing your shower bag or makeup bag between visits.

Because your workout is only part of the experience. 🤗