Wilcox Wellness & Fitness

09/04/2026

🎉 September Athlete of the Month: Danielle Lavache 🎉

We’re so excited to celebrate Danielle as our September Athlete of the Month!

Danielle joined Wilcox after COVID, looking to regain the strength and fitness she had lost. Not only did she regain it; she kept building.

Today, she’s stronger, more resilient, and seeing the benefits of her training far beyond the gym. Long days of gardening or snow shoveling don’t leave her nearly as sore, and exercises that once felt out of reach have become accomplishments, including the one she’s most proud of: push-ups! 💪

One of the biggest lessons Danielle has learned along the way is that progress can happen quietly. By consistently showing up and occasionally trying the harder exercise, she’s surprised herself with just how much she can do.

✨ “Consistency builds strength over time. That thing that was once impossible can quietly turn into another accomplishment.”

And she’s not finished challenging herself yet. Next on her list? Conquering the Indo Board!

Danielle, we’re so proud of your progress, your willingness to keep learning, and the positive energy you bring to our community. We can’t wait to see what you accomplish next! 💙

✨ Read Danielle’s full Athlete of the Month story here:
https://www.wilcoxwellnessfitness.com/brunswickblog/september-athlete-of-the-month-danielle-lavache

Help us celebrate Danielle in the comments! 👏

Danielle’s fitness journey is a wonderful reminder that progress doesn’t always arrive in one big breakthrough. More often, it happens quietly one session, one coaching cue, and one attempt at...

09/01/2026

“I’m proud that I have shown up each and every day for me.” 💛

Deb has always considered herself a “gym person,” but something has felt different during her first 90 days at WILCOX.

She feels more committed.

Having a day and time to show up gives her the structure she needs to stay consistent, and that consistency is making a difference.

Deb is feeling stronger. She can feel her muscles getting stronger. Planks are getting easier, her balance is improving, and she’s challenging her body in ways she knows she wouldn’t on her own.

As Deb puts it:

“I would never workout with this much variety on my own.”

With each session, she’s working different muscle groups, learning new movements, and continuing to make progress even on the days that feel a little harder.

Because, as Deb says, they all count.

And that may be one of the most important lessons of her first 90 days. Progress doesn’t require every workout to feel perfect. It comes from continuing to show up.

For someone who might be nervous about taking that first step, Deb has some great advice:

“You can do this…and you won’t regret it. Everyone at WILCOX started at the same place: the beginning.”

She also reminds us that those movements that feel like they’re “messing with our brains” at first? 😆 That’s what the trainers are there for. With coaching, time, and repetition, things start to click.

Commit. Keep showing up. Give yourself time.

Deb did, and 90 days later, she’s stronger, more confident in her movements, and proud of the commitment she’s made to herself. 💛

If you’re ready to see what showing up consistently could do for you, schedule a free No-Sweat Intro with Allison. We’ll talk about where you are, where you’d like to go, and how we can help you get there.

📞 Send us a message or click the link below to schedule a call. http://www.wilcoxwellnessfitness.com/getstartedbrunswick

08/06/2026

🎉 August Athlete of the Month: Denise Beaulieu 🎉

We're excited to celebrate Denise as our August Athlete of the Month!

When Denise joined Wilcox, she knew she wanted to head into retirement feeling strong, healthy, and ready for whatever life had in store. Since then, she's stayed committed to the process, built incredible strength, said goodbye to the hip pain that once limited her, and found a community that keeps her motivated, connected, and laughing along the way.

One of the things we admire most about Denise is her honesty. She knows that progress isn't always fast, but she continues to show up, trust the process, and keep moving forward. That consistency is making all the difference.

Her advice is one we can all learn from:

👉 "Just sign up. Just schedule your workouts. Just put on your gym clothes. Just get in the car, and GO. You'll never be disappointed you showed up; you'll only be disappointed if you don't."

We're so proud of everything you've accomplished, Denise, and we're grateful to have you as part of the Wilcox community. 💙

✨ Read Denise's full Athlete of the Month story here:
https://www.wilcoxwellnessfitness.com/brunswickblog/august-athlete-of-the-month-denise-beaulieu

Please join us in congratulating Denise in the comments! 👏🎉💪

Some people inspire others with dramatic before-and-after photos. Others inspire through quiet consistency. Denise inspires us with something just as powerful: her honesty, her humor, and her...

07/21/2026

Life doesn't slow down... but having a strong foundation makes all the difference. 💛

Over the past 90 days, Kelly has experienced more than just progress in the gym.

She celebrated her daughter's wedding, closed one chapter in her career and started another, and had the incredible opportunity to accompany her father on Honor Flight Maine.

Those are big life moments.

And through all of it, Kelly stayed committed to her training and nutrition.

That's what she's most proud of.

Because fitness isn't about putting life on hold; it's about building the strength, energy, and resilience to fully enjoy it.

Since starting her journey, Kelly has noticed improvements in:

✨ Energy
✨ Confidence
✨ Less pain
✨ An overall sense of well-being

She also came to us while recovering from a hip injury. With guidance from our coaching team, she was able to continue exercising without pain and recently celebrated another milestone.

"Today my husband and I went hiking!"

That's what we love most: seeing our clients get back to doing the things they love.

Kelly's advice for anyone who's nervous about getting started?

"Schedule a meeting with Allison! You will not find a more knowledgeable or supportive group of trainers. They truly care! It is the nicest group of clients as well. You can do it and will be so proud of yourself!"

If you've been waiting for the right time to prioritize your health, maybe this is your sign.

📞 Let's talk about your goals, answer your questions, and help you create a plan that's designed just for you. Send us a message or click the link below to get started. http://www.wilcoxwellnessfitness.com/getstartedbrunswick 💛

07/15/2026

"I made a commitment... and I stuck to it."

When Rana started at Wilcox, her goal was simple: commit to showing up.

Twice a week. Every week.

Over the past 90 days, that commitment has turned into something even more valuable: a routine.

And that's something she's incredibly proud of.

Because real change doesn't happen overnight. It happens one workout, one week, and one commitment at a time.

As a result of staying consistent, Rana has noticed she's stronger and able to lift more weight than when she first started.

Her biggest accomplishment isn't just the weight she's lifting it's proving to herself that she could create a healthy habit and stick with it.

✨ Feeling stronger
✨ Lifting heavier weights
✨ Building a routine that lasts
✨ Gaining confidence through consistency

Rana's advice for anyone who's nervous about getting started?

"Do it for you and don't care about what anyone else has to say about it."

Those are words worth remembering.

Your fitness journey isn't about anyone else's expectations—it's about becoming stronger, healthier, and more confident for yourself.

If you've been waiting for the "right time" to get started, this is your reminder that you don't have to be perfect. You just have to begin.

📞 Schedule a call today and let's talk about your goals. We'll help you build a plan that fits your life and supports you every step of the way. Send us a message or click the link below to get started. http://www.wilcoxwellnessfitness.com/getstartedbrunswick 💛

07/14/2026

I attended my first training session since spraining my MCL back in April, and I felt AMAZING!

I hurt my knee while on vacation in Costa Rica, and as luck would have it, I had literally just committed to myself that I was going to start jogging when we got home. The Tough Mountain Challenge at Sunday River is coming up at the end of July - a challenge I look forward to every summer - and heading into my fourth year, I wanted to put a little more effort into training and see if I could set a new personal best.

But the universe had other plans.

Hurting my knee meant those plans were immediately on hold. Worse, it also meant stepping away from my regular training sessions.

A setback like this can feel devastating. My physical therapist told me to take it easy for 12 weeks, which I just completed last week. That leaves less than three weeks before Tough Mountain - not exactly the training plan I had envisioned.

It would have been easy to feel discouraged and let the setback derail everything. Instead, I made a commitment to focus on what I could control.

I stayed dialed in with my nutrition. With almost all exercise off the table (and a herniated disc in my neck that I've been dealing with since December, just to add insult to injury!), I knew fueling my body well was one of the best things I could do to support healing, preserve muscle, and avoid unnecessary weight gain.

I also found safe, creative ways to keep moving. I bought a trampoline and spent 15–20 minutes jumping a few times each week, always wearing my brace and paying close attention to how my knee responded. I stayed committed to my physical therapy exercises, prioritized self-myofascial release to keep the muscles supporting my knee healthy, and in May I challenged myself to eat zero added sugar to help reduce inflammation, support my recovery, and keep my nutrition on track.

As my knee improved, those trampoline sessions gradually turned into short walks with my dog, Moe, slowly rebuilding strength and confidence one step at a time.

I'll admit I was a little nervous walking into my first training session yesterday, not because I doubted my knee, but because I expected to be completely out of shape after three months away.

Instead...

I felt AMAZING.

I felt strong. My lungs were right there with me. And perhaps most importantly, I walked away reminded that the healthy habits we build matter most when life doesn't go according to plan.

By focusing on what I could control instead of dwelling on what I couldn't, I gave my body every opportunity to recover well. I didn't just rehab my knee - I continued taking care of my overall health so I could step back into training when the time was right.

Now Tough Mountain is less than two weeks away.

Will I set a personal record? Probably not.

Will I finish? Absolutely.

Will I have an incredible time tackling that mountain with our Wilcox team? Without a doubt.

Because that's why I do it.

The personal records are fun to chase, but they've never been the reason I sign up. I do it to remind myself that I'm capable of hard things, to challenge myself in new ways, and to share the experience with an amazing group of people.

Sometimes success isn't getting stronger.

Sometimes success is refusing to let a setback define the next chapter.

And that's a lesson worth carrying far beyond the mountain.

07/03/2026

"I was so nervous when I started..."

If you've ever felt intimidated about walking into a gym for the first time, Stephen wants you to know you're not alone.

Like many people, he wasn't sure what to expect. Learning new exercises felt overwhelming, and stepping into a new environment was outside his comfort zone.

But over the past 90 days, everything has changed.

Today, Stephen has less pain in his back and hip, more confidence in the gym, and a growing understanding of the exercises that once seemed so challenging.

What he's most proud of isn't lifting more weight or mastering every movement.

He's proud that he showed up.

For 90 days, he stayed consistent, and not once did he wake up feeling like he didn't want to come to class.

That consistency has helped him build:

✨ Less back and hip pain
✨ More confidence in the gym
✨ Greater comfort with new exercises
✨ A routine he genuinely enjoys being part of

Stephen's advice for anyone who's feeling nervous?

"I was so nervous when I started but you will feel so comfortable once you start. The community is so awesome. The coaches are awesome. You feel like you fit no matter what level you are at."

That's exactly what we hope every person experiences at WILCOX, a place where you're welcomed, supported, and coached at your own pace, no matter where you're starting.

If you've been thinking about getting started but aren't sure if you're "ready," let’s chat! Schedule a call today.
http://www.wilcoxwellnessfitness.com/getstartedbrunswick 💛

07/02/2026

🎉 July Athlete of the Month: Maureen Hassett 🎉

We're excited to celebrate Maureen as our July Athlete of the Month!

Over the past three years at Wilcox, Maureen has built incredible strength, lost 20 pounds, improved her body composition, and gained confidence, but what she's most proud of isn't found on a scale.

It's being able to ski trails she once wouldn't have attempted, garden and tackle projects around the house with confidence, and, perhaps most importantly, easily pick up her two grandsons.

When her oldest grandson was just six months old, lifting him was difficult because of weakness and severe swelling in her feet and ankles. Today, she effortlessly picks up both grandsons and enjoys being the active, adventurous "MoMo" she always hoped to be.

Maureen reminds us that the greatest rewards of strength training often happen outside the gym. Her consistency, commitment, and willingness to keep learning have allowed her to build a life filled with movement, confidence, and independence.

Her advice?

👉 "Allow your best self to show up. Sometimes that isn't your strongest self. Show up anyway. Be grateful for what your body can do."

We're so proud of everything you've accomplished, Maureen, and grateful for the positivity and dedication you bring to our community each week. 💙

✨ Read Maureen's full Athlete of the Month story here:
https://www.wilcoxwellnessfitness.com/brunswickblog/july-athlete-of-the-month-maureen-hassett

Help us congratulate Maureen in the comments! 👏💪

Maureen's fitness journey is a wonderful reminder that the greatest rewards of strength training often happen outside the gym. While she's proud of the measurable changes, losing 20 pounds, improving...

06/05/2026

“Never thought I would actually be able to do planks 🙂”

When Susan started her journey, she was looking to build strength and improve her overall health. What she's discovered over the past 90 days is that progress often shows up in the little things that make everyday life easier.

One of the biggest changes she's noticed is feeling stronger and becoming more mindful of her breathing throughout the day, no matter what she's doing.

But what is Susan most proud of?

Simply put: she showed up.

She stuck with it. She stayed consistent. She made attending class a priority and learned to appreciate what she calls "the yumminess that's on the other side of every session."

And that consistency is paying off:

✨ More strength and confidence
✨ Easier everyday movements
✨ Greater awareness of her body and breathing
✨ Accomplishing exercises she never thought possible

Including planks!

Susan's advice for anyone feeling nervous about getting started:

"Take it one session at a time. You've got this!"

That's exactly how lasting change happens. Not all at once, but one workout, one small win, and one step forward at a time.

We're so proud of Susan and all she's accomplished in her first 90 days. 💛

If you've been thinking about getting stronger, moving better, or simply feeling more confident in your everyday life, we'd love to help.

Let’s chat! Schedule a call today.
http://www.wilcoxwellnessfitness.com/getstartedbrunswick

06/04/2026

🎉June Athlete of the Month: Judy Lipetz 🎉

We're excited to celebrate Judy as our June Athlete of the Month!

Since joining Wilcox, Judy has become stronger, more confident, and more aware of how she moves throughout her day. One of her biggest accomplishments hasn't been lifting more weight or hitting a specific milestone; it's learning to slow down and move with greater intention.

Judy reminds us that fitness isn't about how you look; it's about how you move.

She's motivated by staying active and mobile as she ages, inspired by her incredible 82-year-old neighbor, and committed to investing in her future health through consistent training.

One of the things Judy loves most about Wilcox is the sense of community and knowing that she's surrounded by coaches who genuinely care about every member's success.

Her advice for anyone working on their health and fitness?

👉 "Just do it. It's a gift to yourself."

We're so proud of the strength, mindset, and positive energy Judy brings to our community each week. 💙

✨ Read Judy's full Athlete of the Month story here:
https://www.wilcoxwellnessfitness.com/brunswickblog/june-athlete-of-the-month-judy-lipetz

Help us celebrate Judy in the comments! 👏💪

Judy’s fitness journey is a wonderful reminder that strength isn’t just about lifting heavier weights or completing harder workouts. Sometimes, the biggest transformations come from learning to...