What are the opening hours?

Monday 8am - 5:15pm Tuesday 8am - 5:15pm Wednesday 8am - 5:15pm Thursday 8am - 5:15pm Friday 8am - 5:15pm Saturday 9am - 1pm

Mitchell Cycles

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Mitchell Cycles

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Taranaki's Local Authorized Specialized, Santa Cruz, Trek, Sinch, Orbea, Nukeproof & Focus dealer.

Welcome to Mitchell Cycles, where we cater for all ages, disciplines and skill levels. We have been serving Taranaki for almost 60 years in the cycle industry and our brand new store ensures that we will continue to provide a service of the highest level. We carry a wide range of brands that are predominantly exclusive to our store, which means you are bound to find the right bike for you. Our staff are continually being upskilled to meet the latest needs in technology and bike mechanics, so your bike will be kept in top shape. The staff here are all riders, so the support doesn’t stop at the shop – we will see you on the road or out on the trail!

01/11/2026

Do you talk the talk about your climbing skills ??? 🚴‍♂️🚴‍♀️
The New Plymouth Hill Climb Series starts 2 Nov! 🏔️ 5 stages, 5 weeks, ride each Strava segment in its open week and see how you stack up. Standard and handicap scoring, so everyone's in the hunt. Register: torqevents.net/new-plymouth
Get into it people, handicap scoring evens things out well amongst your pairs!

20/10/2026

Mitchell Cycles will be closed Saturday the 24th of October for the long weekend.
Reopening Tuesday the 27th of October at 8am.
Good luck to all of our customers riding the Whaka 100 events in Rotorua and the Raglan 500 bike packing event! (check it out on Maprogress).
Enjoy the fine spell & keep it rubber side down!

13/10/2026

......11x days out from one of the biggest mountain bike weekends on the calendar!!
Whaka weekend is coming round real quick! 🫣
It might be a bit late to make a difference in your legs, but you've still got time to make sure your bike is upto the task! 😬
Tyres ✅️
Grips ✅️
Spares ✅️
Nutrition ✅️
And most importantly, advice!
Come & see the team!! 🚴‍♀️

30/09/2026

One year in!!! 🎂
We are so thankful for our customers & community's support in our first year of business. The time has flown by & we are now again super excited for another great summer season! 💥
Cheers, Matty, Kylee & the team. 🚴‍♂️

25/09/2026

The AMFLOW PR is now available instore!Swappable‑Battery Full‑Power Electric Mountain Bike ⚡⚡️⚡️

Amflow PR combines striking aesthetics with a 22kg full-carbon frame, delivering up to 150N·m of torque and 1500W of peak power on configurations equipped with the Avinox M2S Drive Unit. With a swappable battery system, it unlocks flexible rides and limitless exploration, powered by smooth, controlled delivery.

✅ 150N·m & 1500W, Powerful Output, Ultra‑Quiet
✅ 800Wh Removable Battery
✅ 22kg-Class All‑Terrain Performance
✅ 40 Geometry Configurations, Flexible Adjustment
✅ SmoothShift Fast Gear Changes
✅ Apple Find My Tracking

13/09/2026

Where are you going to adventure this summer on your bike? 🌞
Sinch bikes have become a favorite for many of our customers, from the Hauraki Rail Trail in the Nth Island to the Dunstan Trail deep in Otago. 🚴‍♂️🚴‍♀️
This month Sinch have some great deals on selected models which will set you up for your summer of adventure by bike. Check out the link below👇https://sinchbikes.co.nz/collections/spring-sale-2026

04/09/2026

We are super excited to let you know that the August talley's are in and we have raised an awesome $1320.00 for the Taranaki Cancer Society!! 🥳🥳🥳
Thank you so much to our August customers, your purchases have helped the 1 in 3 local people fighting cancer. ❤️

31/08/2026

📢 Speed Into Savings this Spring with SPECIALIZED !!
The Spring sale has now started with amazing savings across selected bikes, parts & accessories!
Check out the link below or swing by the store & we can run you thru some of the hot bike deals to get you out there this season! 🚴🚴🚴
https://www.specialized.com/nz/en/shop/sale?filter=tags_nzxspeed_into_savings&utm_source=klaviyo&utm_medium=email&utm_campaign=b2c_c_apac-nz_20260901-promo-spring-sale-edm-1&_kx=rmXc8sOX3xIv17N9SbMSXQ24PKlB_IprTZQTiWK2qjc.NHdUx9

These deals are only available this month, so check out the deals!!

29/07/2026

The proof is in the pudding! ( And we love pudding around here!) 🍨🍨🍨🍨
We have the E-Demo fleet of dreams to help you make your decision on your next E-MTB purchase! ⚡️
💥 Specialized Levo R Comp Alloy
💥 Amflow Px Carbon
💥 Trek Rail+ 9.8 Carbon
💥 Specialized Levo Comp Alloy

Swing by and check them out!

Address

477 Devon Street East
New Plymouth
4312

Opening Hours

Monday	8am - 5:15pm
Tuesday	8am - 5:15pm
Wednesday	8am - 5:15pm
Thursday	8am - 5:15pm
Friday	8am - 5:15pm
Saturday	9am - 1pm

Website

http://www.mitchellcycles.co.nz/

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