Mitchell Cycles

Mitchell Cycles Taranaki's Local Authorized Specialized, Santa Cruz, Trek, Sinch, Orbea, Nukeproof & Focus dealer.

Welcome to Mitchell Cycles, where we cater for all ages, disciplines and skill levels. We have been serving Taranaki for almost 60 years in the cycle industry and our brand new store ensures that we will continue to provide a service of the highest level. We carry a wide range of brands that are predominantly exclusive to our store, which means you are bound to find the right bike for you. Our sta

ff are continually being upskilled to meet the latest needs in technology and bike mechanics, so your bike will be kept in top shape. The staff here are all riders, so the support doesn’t stop at the shop – we will see you on the road or out on the trail!

We are super excited to let you know that the August talley's are in and we have raised an awesome $1320.00 for the Tara...
04/09/2026

We are super excited to let you know that the August talley's are in and we have raised an awesome $1320.00 for the Taranaki Cancer Society!! 🥳🥳🥳
Thank you so much to our August customers, your purchases have helped the 1 in 3 local people fighting cancer. ❤️

📢 Speed Into Savings this Spring with SPECIALIZED !!The Spring sale has now started with amazing savings across select...
31/08/2026

📢 Speed Into Savings this Spring with SPECIALIZED !!
The Spring sale has now started with amazing savings across selected bikes, parts & accessories!
Check out the link below or swing by the store & we can run you thru some of the hot bike deals to get you out there this season! 🚴🚴🚴
https://www.specialized.com/nz/en/shop/sale?filter=tags_nzxspeed_into_savings&utm_source=klaviyo&utm_medium=email&utm_campaign=b2c_c_apac-nz_20260901-promo-spring-sale-edm-1&_kx=rmXc8sOX3xIv17N9SbMSXQ24PKlB_IprTZQTiWK2qjc.NHdUx9

These deals are only available this month, so check out the deals!!

SANTA CRUZ has hit the floor at Mitchell Cycles !!! 💥💥💥 First on the list is the incredible new BLUR! 🖤Check this beauty...
24/08/2026

SANTA CRUZ has hit the floor at Mitchell Cycles !!! 💥💥💥
First on the list is the incredible new BLUR! 🖤
Check this beauty out 👌

This month we are getting behind The Cancer Society & donating $50 for every bike sold in the month of August!! Proceeds...
04/08/2026

This month we are getting behind The Cancer Society & donating $50 for every bike sold in the month of August!! Proceeds will be directed to the Taranaki branch.
Cancer has had a big impact on our families & friends and we wish to give back a little to aid more research, resources and support for the 1 in 3 people affected.
Pop in store for a new bike or if you'd like to donate, you can click the link below👇
https://www.daffodilday.org.nz/mitchell-cycles

29/07/2026

The proof is in the pudding! ( And we love pudding around here!) 🍨🍨🍨🍨
We have the E-Demo fleet of dreams to help you make your decision on your next E-MTB purchase! ⚡️
💥 Specialized Levo R Comp Alloy
💥 Amflow Px Carbon
💥 Trek Rail+ 9.8 Carbon
💥 Specialized Levo Comp Alloy

Swing by and check them out!

24/07/2026

We are super excited to get Dexter Lock on this stunning rig today!! 🤝
This S-Works DEMO 11 is 100% ready to be unleashed by this young man and propel him into his DH riding career!!
Good times coming right up! 💥

We hope you all have a great long weekend & make the most of our sunny winter days! 🌞The shop will be closed Matariki Fr...
09/07/2026

We hope you all have a great long weekend & make the most of our sunny winter days! 🌞
The shop will be closed Matariki Friday but open 9am till 1pm Sat 11th.
Get outside & ride!!! 🚴‍♂️

🔥 The all new S-Works Tarmac SL9 is the fastest road bike ever made. 🔥 Fastest means crossing the finish line sooner--pe...
30/06/2026

🔥 The all new S-Works Tarmac SL9 is the fastest road bike ever made.
🔥 Fastest means crossing the finish line sooner--period.
🔥 Tarmac SL9 turns more of your effort.

The Fieldays special on SPECIALIZED LEVO Alloy finishes today!!! Come and talk to the team to secure your new LEVO !! 🏃M...
14/06/2026

The Fieldays special on SPECIALIZED LEVO Alloy finishes today!!!
Come and talk to the team to secure your new LEVO !! 🏃
Make the most of your winter riding!!🌞

Address

477 Devon Street East
New Plymouth
4312

Opening Hours

Monday 8am - 5:15pm
Tuesday 8am - 5:15pm
Wednesday 8am - 5:15pm
Thursday 8am - 5:15pm
Friday 8am - 5:15pm
Saturday 9am - 1pm

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