21/07/2026
HPF is changing... and we couldn't be more excited. π
HP Fitness is now **HPF**.
Same owners. Same incredible coaching team. Same mission. Same community. Just a new look that better represents where we're heading.
Hayley and Blake started HP Fitness in the first week of April 2023. The funny thing is... HP Fitness actually started as a bit of a joke, weeks before we even looked at our very first location at 87 Commercial Road.
We were only 19 years old.
Most people probably thought we were crazy for opening a gym in a small town. But we backed ourselves anyway. We wrote a business plan, pitched it to the bank, got a small loan, came up with a name and logo, built a class timetable, and somehow learned how to run a business while we were still trying to figure out how to be adults.
The last three years have been one hell of a journey.
We've celebrated huge wins. We've made mistakes. We've built incredible friendships, lost a few along the way, learned some hard lessons, and discovered just how amazing people can be... and sometimes, how disappointing they can be too.
Every challenge has shaped who we are, both as business owners and as people.
We've welcomed hundreds of members through our doors. We've watched people transform their health, confidence, and lives. We've shared laughs, celebrated milestones, cried, stressed, questioned ourselves, and kept showing up because we truly love what we do.
That growth is exactly why now felt like the right time to rebrand.
We've got fresh signage, a new sign-written company car, a fresh new look, and bigger goals than ever before.
Our vision has never been clearer.
One day, we want to franchise HPF and bring what we've built here to even more communities.
To everyone who has been with us since day one, joined somewhere along the journey, or even if you're no longer a member... thank you.
Every single person who has walked through our doors has played a part in our story. You've all taught us something, supported us, challenged us, or inspired us in one way or another.
We're incredibly grateful that a little joke between two 19-year-olds turned into the life we've always dreamed of.
And trust us... we're only just getting started. π
It's no longer Decide. Commit. Succeed. As succeeding implies there's an end, fitness should be long-term; there's no end destination, as the destination is always shifting. Our slogan is now Decide. Commit. Perform. To pair with High Performance Fitness (HPF)
If you've been thinking about joining HPF, our newest 8 Week Challenge has just kicked off. It's not too late to jump in, so send us a message and let's get started together.