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Caroline Kay Co

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Caroline Kay Co

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Entrepreneur, speaker, podcast and event host, training founders to take the lead and achieve breakthrough results.

Caroline Kay is a lifestyle entrepreneur, high-performance business coach, and keynote speaker. In 2019 she founded Vincita, a performance accelerator operating in London, York and Rome. Caroline brings more than 19 years of experience to her role as chief training officer at Vincita. She holds a Master of Arts from Loughborough University with a Distinction in Practice, Research & Entrepreneurial Skills and a Gold Standard Certificate of Teaching from Cambridge. A former business development director and award-winning marketeer for global agencies, she’s delivered record levels of sales for the world’s best loved brands including Warner Bros, Diageo, L’Oréal, and Vodafone. Caroline has coached and trained over 100+ leaders and facilitated training for teams and organisations. Many of her clients reflect top-tier firms, such as Unilever, The London Stock Exchange, Channel 4 Television, all of whom have placed their professional trust in her to become one of the elite. Caroline is passionate about helping leaders and organisations reach peak performance and sustained wellbeing. In her keynotes she teaches the critical tipping point that elevates world class organisations and high-performance people above everyone else - she calls it The Vincita Effect™. Through her talks, Caroline entertains, inspires and challenges people to fully show up every day and make a positive difference at work and in life.

21/10/2026

A quick question for anyone who knows anything about rural cottage life.

Why would there be what looks remarkably like a python’s head and part of its body poking out of the gap between my kitchen ceiling and wall? 🐍 See pic 2 for the close up!

A practical joke? An eccentric former occupant? Something else entirely?

I’ve moved house, discovered a village church and started thinking deeply about community this week.

But honestly, the snake is still the mystery I’m most keen to solve.

What would you have done if you’d spotted it in your kitchen?

P.S. The bigger question of where we feel we belong is in this week’s Make Your Mark on Substack. I’m still collecting your recommendations! ❤️

06/10/2026

Running around Newcastle - happy as a lark to be building my new idea.

Working in the natwest accelerator today, my mind was blown by what people are building now.

Getting the smiles and nods from everyone as you walk in, the take a look at this moments, and the jaw dropping look what AI can do now - just makes it all feel so real and damn exciting.

Roll on next week!

03/10/2026

Still buzzing from Build Scale Exit.

So many brilliant people, ideas and conversations — but one thought has really stayed with me:

Obsess about the end. Then work backwards.

Carl Swansbury talked us through the things that ultimately create value in a business — the team, recurring revenue, cash generation, systems, governance, brand, scalability, reducing founder dependency…

And suddenly “building a business” looks a little different.

Not just: How do I grow this?

But:

Could I step away?
Would it still work without me?
What have I actually built that someone else would value?
And what do I want that value to make possible for me?

Then came Peter Kirkham

🔥 What. A. Human.

Taking a business from -£400k to £1.1m+ in four years, selling it — and then doing it again.

He spoke so passionately about mindset, backing yourself, knowing exactly where you’re going and then relentlessly tweaking and refining the path to get there.

I absolutely loved his energy.

And thank you to everyone behind Build Scale Exit for a day that has left me thinking much bigger about what I’m building — and why.

12/09/2026

Day one of Ideas Fest: I think I found my people. 🥹

I went with my brilliant partners at Rare Founders where we hosted our open mic pitch competition — one of the most packed-out tents of the festival! 🎤🔥

But my favourite part of the day happened when I wandered off exploring…

I spotted a tent with the sign:

AMBITIOUS AS F**K.

Obviously, I went in. 😂

I shared what I’m up to, what I’m dreaming about and where I want to go next.

And they said:

“You need to talk to that person over there…”

One conversation led to another, and suddenly I was meeting incredible people who were doing things remarkably close to what I’ve been imagining.

Then I bumped into old coaching connections, met new people in queues for tea, and had brilliant conversations with complete strangers.

And somewhere in amongst all of that, I realised:

I don’t have to build this next chapter alone.

There is a community of ambitious, curious, generous people out there who will challenge me, shape my thinking, open doors and come along for the ride.

Even the big-stage stories reinforced it.

The starts. The stops. The failures. The pivots.

The message was simple:

If you’re passionate, determined and ambitious enough, you’ll figure it out.

And I walked away from day one feeling something I really needed:

✨ Energy
✨ Excitement
✨ Possibility

Day one: EXCITED.

Day two was a whole different story… 👀

EntrepreneurMindset

18/08/2026

I had an idea on a beach in Thailand.

And for once, I didn’t immediately try to make it happen.

That might not sound significant.

For me, it is.

I’ve spent years being very good at figuring things out, taking the opportunity, going all in and making things work.

But after seven years of building a business, I’m asking a different question:

What if the next chapter isn’t about building the biggest thing I can — but designing a life I actually want to live?

A conversation at The Sanctuary on Koh Phangan gave me three words I’ve been carrying around ever since:

Dream → Desire → Do.

And I think I’ve been doing them in completely the wrong order.

I’ve started thinking differently about ambition, adventure, work, community, money, where I live, and what I want my ordinary Tuesday to feel like.

Because what if you achieve everything you’re working towards…

…and don’t actually want the life that comes with it?

I wrote about the shift I’m making — and the uncomfortable question I’m finally asking myself.

The Difference Between I Can and I Want.

Read the full story and get the questions that will help you course correct too: LINK IN BIO

18/08/2026

The photo I nearly didn’t choose.

Yesterday, we got the photos back from last week’s female founder summer meet-up in Manchester..

And there I was: laughing.

Not the serious, polished, “professional” Caroline.

Just… me.

I’d actually chosen the two photos where I was laughing. The photographer tried to steer me towards a more serious one.

And honestly? I get it.

Because when I look at the laughing photos, I immediately see the things I’d normally want edited out.

The double chin.
The crow’s feet.
The angle.
The fact that I look like I’ve had a couple of glasses of w**e. 😂

Then I saw that one of those photos had been chosen as the hero image for the entire event gallery.

And suddenly I wondered:

Why am I so much harsher on myself than everyone else?

Why do we think the “best” photo is the one where we look thinner, younger, prettier or more serious?

I probably won’t use it as my professional headshot.

But do you know what?

It makes me smile.

And if you know me, you know I’m probably laughing more often than I’m sitting seriously looking into the middle distance.

So maybe that’s the photo I should have.

I hate the word authenticity. It’s been overused to death.

But maybe it simply means:

Be the person you actually are.

Especially in business.

Because entrepreneurship already requires you to get comfortable being uncomfortable.

Maybe we don’t need to make ourselves smaller, straighter, smoother and more polished on top of that.

So I’m sharing the laughing photos.

Now I’m curious:

What do you think a professional photograph should capture — how you look, or who you are?

And would you choose the photo that makes you look “better”… or the one that makes you feel most like yourself?

📸 : Gideon Okorie

11/08/2026

You’re not lazy.

You’re using an old version of yourself.

New Substack is live on motivation when goals stop working.

If you’ve felt that dread about a task you know matters—this one’s for you.

What’s the task you’re avoiding this week?

Comment below. Let’s see how many of us are in the same boat. 🚣

03/08/2026

July was the month I:

- Supported my partners Rare Founders with their Open-mic Pitch event in Leeds for Climb26

- Read the business book I picked up at Atomicon this year “How to build a life friendly business” (Fab read!)

- Relaunched my Substack and started sharing my journey again while I build a lifestyle business here in the UK.

- Attended the Wimbledon Final for a weekend of pure joy.

- Got tickets for Fat Boy Slim and danced like no one was watching

- Went Networking in Newcastle and connected with wonderful people

- Made major life decisions, made an offer on a house, sold my vespa and bought a car, joined a weekly hiking group.

- Coached founders across the UK and Europe on how to tell their story and share their journey too.

It’s been a wild start to a brand new year in business, roll on more fun and adventures.

If you’d like to join me on this journey, subscribe to my substack for weekly reflections and tips on how to uncover hidden opportunities and build a business your way.

Post inspired by Suman Randhawa | Sales & Messaging Consultant and sharing the life my business is building while in transition

Share yours!

08/07/2026

A great pitch isn’t about saying more.

It’s about making sure every word earns its place.

One of the biggest lessons I’ve learned from working with founders is this:

When you know your business inside out, the hardest thing isn’t finding something to say.

It’s knowing what to leave out.

Because founders are often too close to their own brilliance.

They know every detail.

Every feature.
Every milestone.
Every reason their idea matters.

But investors and partners don’t start there.

They need to be taken on a journey.

A great pitch creates a moment where someone thinks:

“I understand the problem.”

“I believe this matters.”

“I can see why this solution is different.”

“I believe this founder is the person to make it happen.”

Recently, I worked with Liesbeth Wijlaars, founder of The AI Playground, to refine her pitch for investor and partner conversations.

What impressed me was not just the strength of her vision but also her willingness to keep refining the story until the opportunity was crystal clear.

Because the best pitches aren’t created by adding more information.

They’re created by finding the story that makes people care.

As Liesbeth kindly shared:

"Caroline got the best out of me, strategically and in storytelling, and transformed my pitch results."

This is why I love working with founders.

Not to change their vision.
To help more people see it.

🚀

08/07/2026

Celebrating 7 years in business… and a realisation I didn’t expect.

Living between two countries.
Travelling the world.
Questioning every life decision.

Until I finally found the business I was meant to build.

Seven years ago, I backed myself.

What started as a dream to create a life on my own terms has evolved into two businesses, one mission.

Caroline Kay Co. gives me a platform to speak, challenge thinking and inspire ambitious leaders.

Vincita is where I roll up my sleeves—helping founders sharpen their pitches, communicate with confidence and build businesses that change the world.

This past year has taken me into rooms I once only imagined.

Embassies.
Startup ecosystems.
Investors.
Accelerators.
Founders building things that matter.

And somewhere in all of that… clarity arrived.

Over the years, I’ve coached founders 1:1, built workshops, created programmes, and even explored building my own accelerator.

What surprised me was this…

The work that sets me on fire isn’t building my own ecosystem.

It’s stepping into someone else’s—and helping visionary founders thrive within it.

To every client, founder, partner, mentor and friend who has trusted me, challenged me, recommended me and cheered me on…

Thank you. Truly.

And to the organisations that have invited me into their founder communities over the last year Rare Founders, Embassy of the Kingdom of the Netherlands, the British Embassy Brussels, RubikHub, the , Start in Malta and Malta Enterprise

Thank you for showing me that my greatest impact comes from being part of something bigger than myself.

You’ve helped shape both Caroline Kay Co. and Vincita into businesses I’m deeply proud of.

Seven years in…

And I’m clearer than ever.

I don’t need to build the stage.
I do my best work helping others own theirs.

Year 8 starts today – let's build something extraordinary.

❤️

Indirizzo

Florence

Orario di apertura

Martedì	09:30 - 17:00
Mercoledì	09:30 - 17:00
Giovedì	09:30 - 17:00
Venerdì	09:00 - 17:00

Sito Web

http://www.carolinekay.co/

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