15/10/2026
We worked with belVita to take ‘Deliciously Balanced’ to another level…
A giant mug overflowing with Belvita samples, topped with a supersized Soft Bakes Choc Chip, perfectly balanced on the edge.
This larger-than-life activation transformed a familiar breakfast ritual into a highly shareable moment. From Southbank Observation Point in London to Piccadilly Gardens in Manchester, we handed out over 10,000 samples every day, putting Belvita directly into the hands of consumers.