11/06/2026
SKIN IN THE GAME.
There’s a difference between knowing the path and walking it.
For the last 15 years, I’ve coached athletes, executives and high performers to achieve results they once thought were beyond them.
But our coaching isn’t built on theory alone.
It’s built on evidence, application, and experience.
I’ve spent decades testing the limits of human performance on myself first.
* 24-Hour Indoor Rowing British Record
* 3-mile swim, 240-mile cycle, 33-mile ultra marathon
* Run Coast to Coast: 215 miles in 46 hours 54 minutes
* London Marathon: 2:52
* Berlin Marathon: 2:45
* New York Marathon: 2:48
* Chicago Marathon: 2:41
* Boston Marathon: 2:39
* Ironman Leeds: 11:23
* UTMB Snowdonia 100-Miler: 44 hours
I’ve experienced the training highs, the race-day breakthroughs, the injuries, the setbacks, the failures, and the moments where everything tells you to stop.
That’s why our approach is different.
In today’s coaching world, there’s no shortage of people repeating information they’ve read.
What separates great coaches is the ability to combine science with lived experience.
To know when to push.
When to hold back.
When to adapt.
When to trust the process.
And when to change it.
The best coaches don’t just understand performance.
They’ve lived it.
Because coaching isn’t about telling people what to do.
It’s about guiding them through challenges you’ve faced yourself.
That’s the foundation of hybrid performance coaching.
Not theory.
Not motivation.
Applied expertise, backed by real-world experience.
Results leave clues. Experience leaves scars. We have both.
Link in bio to work with us đź”—
