31/12/2025
As the year wraps up, we just want to say one thing. Thank you to everyone who shared a wave with us this year 💙
40k surf sessions across our different levels, from Rookie to Mega Barrel.
10k beginner sessions that marked first take offs, first falls and first real surf memories.
Beyond the water time, the Bay became a place to gather, celebrate and progress together. From pro surfers training with us to exclusive Alaïa Bay Card sessions, kids intro sessions, summer pool parties with free access for the whole community, the Longest Surf Days weekend, the AIR Competition, the Alaïa Bay Open and an unforgettable Closing Weekend.
All of this with surfers from more than 60 nationalities 🌎 and the energy of over 150 athletes, creators, artists and musicians who helped define the vibe of the season.
It all comes back to what matters most. Creating meaningful surf experiences for everyone, from first timers to seasoned riders, while staying true to the culture that brings us together.
To our team, our partners and every surfer who paddled out with us in 2025, thank you.
Waves keep rolling and so do we. See you back in the water in 2026 🤙
