The Indie MBA

The Indie MBA Nicky is an entrepreneur, business coach, and half of the indie-pop duo Midnite Gossip, contributing as a singer, songwriter, and producer.

Their music has been featured on CBC, CJSW, CKUA, and X92.9. In 2023, they graced the stage at the Satellite Music + Arts Festival alongside notable Canadian artists Felix Cartel, LÜN, and Ruby Waters, and also performed at the BMO Centre for the Calgary Tattoo and Art Festival. With an MBA in Entrepreneurial Management, Nicky merges her artistic talent and business acumen as CEO of The Indie MBA,

mentoring artists on mastering the business aspects of being an indie artist. The Indie MBA is tailored to help indie artists thrive by providing practical tools and knowledge to bridge the gap between music and business. Ready to get serious about your music career? I’ll give you the tools 🛠️ and support💡; you put them to work! 💪🏻

11/21/2025

Because the truth?

You’ve been saying that every year.

And deep down, you know it.

You watch artists on those stages and tell yourself “next year… next year… next year,” but nothing changes in your process.

It’s that gut-punch feeling of knowing you’re capable of more… but you’re stuck in the same loop…

Avoiding the one thing that would actually move you forward.

You’re not missing talent.
You’re missing structure.
And without it, 2026 will look exactly like 2025.

If you want a different year, you need a different system.
If you want mine, comment “EPK” and I’ll send you the Blueprint.

11/20/2025

Here’s what you need to have to actually get booked for music festivals in under 15 seconds ⏰

Comment the word “FESTIVAL” if you want the Festival application worksheet, where I break down all the questions and requirements your going to need to actually land a music festival slot in 2026.

11/08/2025

You could have the best music in the world and STILL not get booked for festivals 😬…

Because great music isn’t the only thing festival bookers look for.

They’re also judging how ready and professional you look to work with.

Remember…this is a B2B relationship.
🎤 You’re a business.
🤘🏻 The festival is a business.
And professionalism = confidence that you can do the job.

Here’s what bookers really want to see 👇
1️⃣ Music that fits their vibe and audience
2️⃣ Live footage that shows what you actually sound and look like on stage
3️⃣ High-res photos that pop on a festival lineup tile
4️⃣ A clean, professional EPK that ties it all together

✨ BONUS: Stay active on socials. Bookers check to see if you’ll help promote the event too.

If you want to make applying easy (and look like the organized, festival-ready artist you are)…

👉🏻 Comment FESTIVAL and I’ll send you my free Festival Application Prep Worksheet 💜

It’ll help you organize your bios, links, photos, EPK and answer all those pesky “describe your sound in under to words” kinda questions… so you can copy, paste, and submit with confidence.

Sound good?

I didn’t start The Indie MBA because I had all the answers.
I started it because I was tired of being sold the wrong one...
06/03/2025

I didn’t start The Indie MBA because I had all the answers.
I started it because I was tired of being sold the wrong ones.

I’ve been burned by coaches who promised big results and delivered nothing but fluff.
I’ve spent thousands trying to “do it right”—only to feel more lost and discouraged.

So I stopped chasing strategies and started building something real.

For artists like me.
Like you.

Dreamers who are DONE being taken advantage of—and ready to do it differently.

This is for the ones who want to launch with clarity, not chaos.

To build something real, not trendy.
To grow with soul—not just for likes.

✨ If this hits home, DM me “READY” or drop a 🎤 below.

Let’s get your music career off the ground—without the burnout, the BS, or the soul-sacrifice.

xo Nicky

Still wondering if you really need an EPK?Here’s the thing—if you want to get booked, paid, and known as an artist, you ...
05/05/2025

Still wondering if you really need an EPK?

Here’s the thing—if you want to get booked, paid, and known as an artist, you can’t just rely on talent.

You need a promotional toolkit that shows bookers, promoters, and media you’re ready.

🎯 Your EPK is:
✔ Your visual calling card
✔ Your professional first impression
✔ Your ultimate promotional tool

And a great one can open doors you didn’t even know were possible.

📥 Comment “EPK” and I’ll DM you the free checklist I use with all my coaching clients to help them show up like pros.

No more waiting. No more guessing.
Let’s build your artist career on purpose.

               
              

You’re not lazy. You’re overwhelmed.
You’ve got the music—but no idea how to package it, pitch it, or promote it? 
So yo...
05/01/2025

You’re not lazy. You’re overwhelmed.

You’ve got the music—but no idea how to package it, pitch it, or promote it?

So you keep waiting.
Waiting to feel ready.
Waiting to be discovered. 
Waiting for a sign.

👉 This is your sign.

You don’t need more pressure.
You need a place to start. 🏁

Comment “EPK” and I’ll DM you the free EPK Checklist I use with all my coaching clients.

It’s built for indie artists who are done winging it and ready to show up like pros. 💪🏻

No fluff. No pressure. Just your first real step toward getting booked, paid, and known.

Don’t wait another year wondering what you “should” be doing.

Start now! 🔥🔥🔥

               
              

The EPK Blueprint was born out of necessity.I was tired of watching talented artists miss out on opportunities just beca...
04/28/2025

The EPK Blueprint was born out of necessity.

I was tired of watching talented artists miss out on opportunities just because they weren’t “packaged” right. 💼✨

In Part 3/3 of my feature with , I share why I created the EPK Blueprint—and how it’s helping artists feel confident, prepared, and professional when it’s time to pitch, perform, or promote.

It’s not just a product—it’s a mindset shift.

You’re not “too early.” You’re not “not ready.”
You just need the tools.🛠️

📥 Want to take yourself seriously—and be taken seriously?

Comment BLUEPRINT and I’ll DM you the link to grab it now. 💌

📎 Check out the Full interview—Link in bio!

                               

Everyone’s got a story to tell! Excited to share that I’ll be speaking on a panel at all about something close to my he...
04/22/2025

Everyone’s got a story to tell!

Excited to share that I’ll be speaking on a panel at all about something close to my heart—the power of emotional storytelling through music, film, and literature.

Whether I’m writing lyrics, producing songs or helping indie artists find their voice—story is at the center of everything I do!

I’ll be joining an amazing group of storytellers to talk about The Psychology of Storytelling—and how we build emotional impact with our music ()

Catch us on:
📅 Saturday, April 26th, 2025
🕚 11:15 AM
📍 BMO Centre - Theatre 4 (Room 211)
⁣
Whether you’re a writer, a musician, or just someone who’s ever felt deeply connected to a story—this one’s for you.
⁣
🎟️ Grab tickets: https://fanexpohq.com/calgaryexpo/buy-tickets/
⁣


Creativity isn’t always about output—it’s about process. 
In Part 2/3 of my interview with , I talk about how my creativ...
04/21/2025

Creativity isn’t always about output—it’s about process. 

In Part 2/3 of my interview with , I talk about how my creative process as an artist is rooted in intention, identity, and experimentation.

From sound to visuals to storytelling—it’s all a part of how I build the world of Midnite Gossip.

I don’t just want to make music—I want to create a whole experience.

📌 If you’re an artist still figuring out your process: give yourself permission to evolve. Your creativity doesn’t have to fit into anyone else’s format.

📎 Full interview is live at the link in bio

📥 Want to start telling your story your way? Comment EPK and I’ll DM you my FREE guide to help you build your Electronic Press Kit.

                               

Everyone wants to get booked
But most artists are pitching with half-baked electronic press kits and hoping for the bes...
04/17/2025

Everyone wants to get booked

But most artists are pitching with half-baked electronic press kits and hoping for the best. 🤞🏻

Let’s fix that.

This is your sign to stop winging it and start sending an EPK that actually gets you noticed.

📥 Comment “EPK” and I’ll DM you the link to my free EPK Checklist so you can stop winging it and start getting booked, paid, and known.

               
              

I didn’t get booked because…

A few years ago, I hit a wall.
Corporate burnout. Long-term disability. No clear path forward.
Just a wild, persistent d...
04/14/2025

A few years ago, I hit a wall.

Corporate burnout. Long-term disability. No clear path forward.
Just a wild, persistent dream to make music. 🎤

In Part 1/3 of this feature with , I open up about my journey—from working in a job that was draining me to building a life centered around music, healing, and impact.

✨ It wasn’t overnight. It wasn’t pretty. It was messy, raw, and deeply worth it.

If you’re standing in that “what now?” moment… this post is for you. 💜

You don’t need a full plan. You just need a little delusion and the courage to start.

📎 Read the full feature via link in bio

📥 And if you’re ready to look like the artist you are, comment EPK and I’ll send you my free checklist to get started.

                               

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