The Indie MBA

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The Indie MBA Nicky is an entrepreneur, business coach, and half of the indie-pop duo Midnite Gossip, contributing as a singer, songwriter, and producer.

Their music has been featured on CBC, CJSW, CKUA, and X92.9. In 2023, they graced the stage at the Satellite Music + Arts Festival alongside notable Canadian artists Felix Cartel, LÜN, and Ruby Waters, and also performed at the BMO Centre for the Calgary Tattoo and Art Festival. With an MBA in Entrepreneurial Management, Nicky merges her artistic talent and business acumen as CEO of The Indie MBA, mentoring artists on mastering the business aspects of being an indie artist. The Indie MBA is tailored to help indie artists thrive by providing practical tools and knowledge to bridge the gap between music and business. Ready to get serious about your music career? I’ll give you the tools 🛠️ and support💡; you put them to work! 💪🏻

Your music is ready to be heard. 🎶But is your EPK ready to open doors?If you’ve ever stared at a blank page trying to wr...
10/15/2026

Your music is ready to be heard. 🎶

But is your EPK ready to open doors?

If you’ve ever stared at a blank page trying to write your artist bio, wondered what the hell goes into an EPK, or spent hours in Canva trying to make your music look as professional as it sounds... this is for you.

Introducing THE EPK BLUEPRINT 🎤

A step-by-step system designed to help independent artists create professional promotional materials WITHOUT the overwhelm, guesswork, or expensive outsourcing.

Inside, you’ll find:
✨ The EPK Checklist
✍️ The Artist Bio Writing Guide
📣 The Press Release Guide
🎨 The Visual Branding Guide + Templates
🔥 The One-Sheet Guide + 2 Editable Canva Templates

Real examples. Practical tools. Clear instructions.

Because you shouldn’t need a music business degree to figure out how to promote your music.

And you shouldn’t have to depend on someone else every time you release a song.

Your music deserves to be taken seriously. Let’s make sure your promotional materials reflect that.

🔗 Grab The EPK Blueprint through the link in my bio.

GET BOOKED. GET PAID. GET KNOWN.

MusicMarketing IndependentArtist ArtistDevelopment MusicBusiness IndieArtist MusicPromotion ArtistBranding

11/21/2025

Because the truth?

You’ve been saying that every year.

And deep down, you know it.

You watch artists on those stages and tell yourself “next year… next year… next year,” but nothing changes in your process.

It’s that gut-punch feeling of knowing you’re capable of more… but you’re stuck in the same loop…

Avoiding the one thing that would actually move you forward.

You’re not missing talent.
You’re missing structure.
And without it, 2026 will look exactly like 2025.

If you want a different year, you need a different system.
If you want mine, comment “EPK” and I’ll send you the Blueprint.

11/20/2025

Here’s what you need to have to actually get booked for music festivals in under 15 seconds ⏰

Comment the word “FESTIVAL” if you want the Festival application worksheet, where I break down all the questions and requirements your going to need to actually land a music festival slot in 2026.

11/08/2025

You could have the best music in the world and STILL not get booked for festivals 😬…

Because great music isn’t the only thing festival bookers look for.

They’re also judging how ready and professional you look to work with.

Remember…this is a B2B relationship.
🎤 You’re a business.
🤘🏻 The festival is a business.
And professionalism = confidence that you can do the job.

Here’s what bookers really want to see 👇
1️⃣ Music that fits their vibe and audience
2️⃣ Live footage that shows what you actually sound and look like on stage
3️⃣ High-res photos that pop on a festival lineup tile
4️⃣ A clean, professional EPK that ties it all together

✨ BONUS: Stay active on socials. Bookers check to see if you’ll help promote the event too.

If you want to make applying easy (and look like the organized, festival-ready artist you are)…

👉🏻 Comment FESTIVAL and I’ll send you my free Festival Application Prep Worksheet 💜

It’ll help you organize your bios, links, photos, EPK and answer all those pesky “describe your sound in under to words” kinda questions… so you can copy, paste, and submit with confidence.

Sound good?

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Calgary, AB

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