Angus Pyke

Angus Pyke I help Chiropractors build their brand & market it on social media & the web. Check out the podcast.

07/06/2026

Your patients don’t need you to be liked. They need you to be certain.
When we walk in trying to please — checking whether they’re happy, monitoring their reaction to everything we do — that’s anxious energy. And anxious energy doesn’t create safety. It creates the opposite.
Patients came to you because something isn’t right. They’re vulnerable. They need to feel that the person working on their spine is steady.
In Ep464, I unpack the five things that quietly break presence — and the shifts that build the kind of trust that keeps patients for life.
Listen to Ep464 of the Marketing Your Practice Podcast.

06/06/2026

If you’re half-listening to the front desk while you’re adjusting, that isn’t a focus problem. It’s a trust problem.
Some part of you doesn’t fully trust your team to handle it. And your patient is paying the price.
The fix isn’t more willpower. It’s training and standards that earn back your trust — so you can fully let go in the adjustment room.
In Ep464, I share the five things that quietly break presence on the table.
Listen to Ep464 of the Marketing Your Practice Podcast.

05/06/2026

If patients are starting strong and quietly drifting, it’s probably not your technique. It’s presence.
Your hands are there. Your mind is in room two. On the phone call. On the schedule. Patients feel it. Their nervous system reads yours. And what it reads is: I’m not worth your full attention.
That’s what quietly erodes trust.
In Ep464, I share the breath I used before every adjustment — and the five shifts that turn the adjustment into your most powerful trust-building moment.
Listen to Ep464 of the Marketing Your Practice Podcast.

04/06/2026

On the day I sold my practice, a patient told me something that has stayed with me ever since. Her name was Mary Louise.
Our practice was open plan. Often there were patients everywhere. And she said, “It didn’t matter how busy the practice was. You were always there with me. I never felt rushed. I always felt a sense of connection.”
That wasn’t an accident. It wasn’t a personality trait. It was presence. Practised. Visit after visit.
In Ep464, I share the five things that quietly break presence — and how to bring it back.
Listen to Ep464 of the Marketing Your Practice Podcast.

03/06/2026

Patients don’t stay for life because of my technique. They stay because of how they feel on my table.
And the moment that decides that isn’t the consult or the report of findings. It’s the adjustment. The most repeated moment in the entire patient journey. And most of us treat it like the routine part.
In Ep464, I unpack the most underrated trust moment in your practice — and the five things that quietly break presence on the table.
Listen to Ep464 of the Marketing Your Practice Podcast.

02/06/2026

Most chiropractors obsess over the new patient consult and the report of findings. But the moment that quietly decides whether a patient stays for life… is the one we treat as routine.
In this episode, I unpack the most underrated trust moment in your entire practice — the adjustment — and the five things that quietly break presence on the table. I share the story of a patient who taught me what it really means to be with someone, even in a busy open plan practice.
You’ll walk away with a simple framework — the Signature Adjustment Experience™ — and five practical shifts you can bring into your very next adjustment to deepen trust, retention and internal referrals.

31/05/2026

Most email reactivation campaigns fail. And the reason is simple. They're just one email.
One email isn't a campaign. One email is a message.
A campaign is three emails over ten days. A warm invitation. A friendly reminder. A last chance.
I had a client do exactly this recently. From a tiny, hand-picked list, 27 patients came back through the door in ten days.
In Ep463, I break down the exact sequence inside The Reactivation Blueprint™.
Listen to Ep463 of the Marketing Your Practice Podcast.

30/05/2026

Most reactivation campaigns fail.
Not because the patients don't care. Not because they didn't love your practice.
They fail because there's no real reason to come back now.
"Hey, it's been a while, we'd love to see you again" is a nice message. It's not an offer.
And without something genuinely enticing on the other side of the door, past patients say maybe later. And later almost always becomes never.
In Ep463, I share the kind of offer that actually opens the door — without cheapening your care.
Listen to Ep463 of the Marketing Your Practice Podcast.

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Barwon Heads, VIC

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