06/07/2026
As the world turns its attention to the FIFA World Cup this week, we were reminded of the game's power right here in New York City.
The NYC Unity Cup brought together youth and families from diverse backgrounds, cultures, and communities to compete, connect, and celebrate through The World's Game.
Through Just Ball, the U.S. Soccer Foundation and adidas provide free, neighborhood-based opportunities for kids to play the game they love. By creating safe, accessible places to play within walking distance of where they live, we're helping ensure that every child has the opportunity to experience the benefits of soccer.
A special thank you to adidas, the founding and longtime Just Ball partner, for helping make the day even more memorable. From an immersive soccer bowling experience where participants knocked down pins with Triondas, to World Cup bandanas and FIFA World Cup 2026 jersey giveaways, adidas brought the excitement of this summer's global tournament directly to the next generation of players.
As the world comes together through soccer this summer, we're proud to continue creating opportunities for young people to do the same in their own communities.
A special shout out to NBCU Telemundo Enterprises, MetLife Foundation and Colgate Bright Smiles, Bright Futures for their support in bringing the joy of the game to Ballers!