Kowa Sporting Optics US

09/16/2026

Extremely light & bright the diminutive Kowa SV III binoculars have been impressing even our competitors at a price that is hard to ignore. Try some out for yourself and see what you think.

09/11/2026

Join Kowa Sporting Optics next week at The Urban Birding Festival in Chicago, Illinois September 18-20, 2026. See our complete line of premium PROMINAR spotting scopes and our brand new binocular lines including the SV III binoculars endorsed by THE URBAN BIRDER, David Lindo. These amazingly light & bright binoculars are as usable as they are accessible. Also, check out our new BD III binoculars with their class-leading, wide field of view and quick focus. Ask our staff professionals your optics & digiscoping questions & take advantage of discounted show pricing to make your new optics even more affordable!

Vending is from Saturday September 19th - Sunday September 20th from 10:00 AM - 4:00 PM at the Peggy Notebaert Nature Museum (2430 N Cannon Dr, Chicago, IL 60614). Hope to see many of you there!

09/05/2026

Happy International Vulture Appreciation Day!

09/02/2026

Our ambassador & friend Alex Harper is a familiar face. Last year he guided the Kowa team and David Lindo aka THE URBAN BIRDER, sharing local birds & wildlife that can be found just outside of Las Vegas which included David's lifer Crissal Thrasher! Check out the fantastic short film "The Great Depletion" he and colleague Austin (and "Saint Sam") just released. Full of great natural history information and videos, the duo offer first hand insight on the challenges wildlife (and they) face as they traverse 112 miles across the entire Las Vegas basin. A highly enjoyable and informative watch!

Find it on YouTube here: https://www.youtube.com/watch?v=TurlNoY4yAI

08/21/2026

We had an excellent show at the Southeast Arizona Birding Festival last week with a lot of enthusiastic responses to our new BD III & SV III binocular models. Our digiscoping workshop was well attended with great interest and questions. Others swung by for assistance in trouble shooting adapter woes which we were able to sort as well! Thanks to all who dropped by to say hello, ask questions, look at and purchase discounted Kowa products. We enjoyed talking to you all! Tucson Bird Alliance

08/12/2026

Come visit the Kowa booth at this weekend's Southeast Arizona Birding Festival sponsored by Tucson Bird Alliance for your first views of our brand new SV III binoculars and the newly redesigned BD III binocular line!

Introduced in June at the Global Birdfair, the phenomanal SV III binoculars are completely redesigned with wide field of view, extreme light weight, compact chassis, and incredible view. Available in 32 & 42 mm models, the SV III are at a price available to all making incredible views more accessible!

This will be the first time the reimagined BD III line has been shown in the US. Based on the optical design of our extremely popular & award-winning BD II binoculars, the BD III adds brand new 10x50 and 12x50 models to our previously existing 32 mm & 42 mm models. Come see Kowa's newest binoculars for the first time at the vending area at the Double Tree by Hilton Tucson - Reid Park (445 S Alvernon Way, Tucson, AZ 85711) and get a great deal on your newest optics!

See vending hours and get more information at the Events tab of our website https://kowaoptics.com/blogs/the-event-exchange

08/10/2026

The new SV III binoculars were introduced at Global Birdfair in mid-July. Today, Kowa is announcing our new line of BD III binoculars featuring wide-angle 32 & 42 mm models and NOW available in 50 mm in both 10x and 12x magnification! Learn more at our website https://kowaoptics.com and see the new SV III and NEWER BD III models for the first time at the Southeast Arizona Birding Festival this weekend in Tucson, Arizona (sponsored by Tucson Bird Alliance)!

08/10/2026

The new SV III binoculars were also introduced at in mid-July. Today, Kowa is announcing our new line of BD III binoculars featuring wide-angle 32 & 42 mm models and NOW available in 50 mm in both 10x and 12x magnification! Learn more at our website kowaoptics.com and see the new SV III and NEWER BD III models for the first time at the Southeast Arizona Birding Festival this weekend in Tucson, Arizona (sponsored by )!

07/29/2026

Join the fun at the Southeast Arizona Birding Festival August 12-16, 2026 presented by the Tucson Bird Alliance. Packed with field trips to local birding hotspots, nature presentations and instructional workshops, the festival has something for everyone.

Kowa staff will be on hand at the vending area and will be giving a hands on workshop on Easy Digiscoping at nearby Reid Park at 6:30 AM Friday. Sign up for the workshop at the festival website and visit the free vending area to see displays and new products.

Kowa will be showcasing new binoculars never seen in the US before here & as always vendors will be offering special show pricing on products! We hope to see you there. To see more details on this and our other appearances, visit the events page on our website https://kowaoptics.com/blogs/the-event-exchange

Registration is open! Register Now 2025 Species & Trips Lists Full Schedule PDF Get email updates Festival Headquarters: DoubleTree by Hilton Hotel Tucson – Reid Park. (MAP) Book your room now! Use this link to get your special Festival rate. If you have any issues with the link or room rate ($112...

07/15/2026

Our new Kowa SV III binoculars were so well received at their introduction at the Global Birdfair last week. They are up to 10% lighter than our popular BD II models and are only 2/3 the price. At $279 & $299 retail for the 32 & 42mm models here in the US, these little beauties are a perfect binocular for anyone looking for an affordable binocular with great performance & ergonomics!