09/23/2026
ONLINE STRENGTH COACHING??? SERIOUSLY???
Online strength coaching is an embarrassment to the industry that it leeches from. It's a money grab. In reality, it doesn't even exist. There is no coaching an athlete that you aren't standing beside and interacting with as they train for whatever outcome they paid you to maximize.
When I read the words below from Dave Tate (an all-time great strength athlete and coach) they echoed conversations I've had countless times over recent months as "online coaches" have polluted the strength coaching industry. I've coached strength athletes since 1999 and I'm very good at what I do. But I can't do it extremely well for an athlete that I can't be physically present with as they work through complex and highly technical compound movements.
Educated eyes know what to look for. Sometimes another angle of a movement pattern is needed, so an experienced coach moves around the athlete as they perform. Cues are given in the moment... not later when reviewing videos and making mindless progressions.
Often times load or volume or exercise selection needs adjusting on the fly based on what an athlete is saying and feeling and what the coach is seeing. And determining next weeks program (weights, reps, what accessories to add, remove, modify, advance) comes from what is seen, said, shared and solved between coach and athlete mid-session. Coaching is a give and take and every athlete is different. So if coaching is nothing more than plugging names and numbers into a spreadsheet based on a preset formula, then AI beats coaching every time...and AI is free.
The men and women that pay me to coach them trust me to maximize their progress and to keep them on a safe sustainable upward trajectory indefinitely. I can't do any of that if I don't see them lift. Like it or not, real strength coaching is a one to one, in-person, eyes on the lifter situation... and always will be.
DAVE TATE'S WISE WORDS:
The past five years, Louie Simmons was wrong about everything.ďż˝
Now he’s right again.
Isn’t that interesting?�
Think about the timing. The same coaches built entire careers dumping on conjugate. Too complicated. Doesn’t work for raw lifters. Outdated. They said it loud because it made their linear templates look smart by comparison.�
Then AI showed up.ďż˝
Turns out standard linear programming is the easiest thing in the world for an LLM to write. Sets, reps, percentages, add five pounds a week. A machine can spit out its entire business in ten seconds, for free, and do it a hundred times better.ďż˝
You know what a machine can’t run? ��A highly regulated conjugate program built on technical, physical, and mental weak points that vary from exercise to exercise, day to day, and week to week. That takes eyes. That takes experience. That takes actually knowing the lifter standing in front of you.��
So now the same coaches who buried Louie are digging him back up. Not because they learned something. Because they need something to sell that a chatbot can’t give away.�
Louie didn’t change. The math on their business did.�
If you coach, the answer isn’t to pick a system and defend it like a religion. ��Learn all of them. ��Linear, block, conjugate, all of it. ��Then individualize it for the person paying you. ��That was never a trend. ��That’s the job.��
Live, Learn, Pass On.
elitefts
Thanks, Dave. We need more like you. Iron sharpens iron at Strengthshop Gym.
Strengthshopgym.com