11/03/2026
I used to think seeing more clients was just the cost of doing business.
I saw 22+ clients a week in the 50-minute model. If you do too, run your own numbers.
Picture your heavy day: 7 clients at $150. That's 7 hours of sessions. Add 3 hours of notes and admin and 5 hours of marketing and it is a 15 hour day.
That is $1,050 for a 15 hour day, about $70 an hour. As an example, one intensive priced at $1,500, for about 4 hours of total work counting the note and the marketing, comes to about $375 an hour. I counted notes and marketing both times.
Try yours. Add up every hour you work, divide last month's income by that number, and compare the hourly rate to what one intensive pays for the same hours.
Circle the hours that paid you least per hour. Send this to the therapist who is booked solid and still short!
DM or comment WEBINAR and I'll send you the link to my free webinar on booking your first intensive.