MHC Lures

09/02/2026

Several different box sets are available on the website. Save a few dollars while stocking up for the fall!

08/28/2026

Been a minute since I saw a couple of these!! The OG, Red Magic.

Thinking I might have a run a few for the 5 year anniversary. 🤔

08/27/2026

Gonna have those speckled trout seeing RED real soon.

New Twitch PRO and Twitch PRO Floater colors are coming along pretty good. They'll be ready for action before long!

08/22/2026

I have a few odds and ends that don't make sense posting to the website individually, so I'm bundling them together in "mystery packs". They are available on the website for a steal of a deal at just $24!

Each mystery pack contains THREE random MHC Lures with a retail value of $42 or more! Only 21 of these available, so grab them before they're gone!

08/20/2026

That Casper shimmer sure hits different! 🤤

Sometimes a simple pattern with some extra POP is all you need!

08/18/2026

Did a little update to the retail packaging. This new look will start hitting retailer shelves this fall. It's still the same fishing catching goodness. Just in a new wrapper.

08/15/2026

TWITCH PRO FLOATER
Floating-Diving Twitch Bait

This floating variant of the Twitch PRO maintains the same key features but floats for a shallower presentation. It is the ideal choice when fishing shallow flats or snaggy bottom. The menhaden-like profile, high frequency fish calling rattle and its durable clear body construction with flash insert makes it an easy target for gamefish. The Twitch PRO Floater will dive to a depth of 3ft while being retrieved and slowly float back to the surface when paused, giving gamefish the opportunity to strike. It can be retrieved many different ways but most anglers find a steady retrieve with sporadic twitches/jerks to be the most effective.

Key Features
-Erratic Diving Action
-High Frequency Rattle
-Flash Insert
-VMC Hooks
-Long Casting
-Slow Floating
-8 Fish Catching Colors

08/14/2026

TWITCH PRO
Suspending Twitch Bait

Designed with a menhaden-like profile, it features a loud one-knocker style fish calling rattle and its durable clear body construction with flash insert makes it an easy target for gamefish. Known for its ability to trick Trophy and citation Speckled Trout into biting, it has become many anglers’ “go-to” for Speckled Trout. These lures can be worked in a number of different retrieve styles but most anglers find success using a “twitch-twitch-pause” retrieve allowing the lure to ‘suspend’ on the pause, giving gamefish the opportunity to strike.

Key Features
-Erratic Action
-Loud Rattle
-Flash Insert
-VMC Hooks
-Long Casting
-Suspending
-8 Fish Catching Colors

Home New Arrivals Sale Product on sale Box Sets $79.94 – $103.92Price range: $79.94 through $103.92 Select options Twitch PRO Floater $13.99 – $17.76Price range: $13.99 through $17.76 Select options Inline Single Hooks $2.99 Select options Best Sellers Sale Product on sale Soft Spot $15.49 Origi...

08/09/2026

Working on locking in the new colors for this fall! Planning on adding four colors in both the Twitch PRO and Twitch PRO Floater. One color is locked in but the other three are still in the works!

I have a pretty good list already but suggestions are always welcome!

08/08/2026

Pretty excited to put these to the test soon. Both look killer but I think I like the look of the bone belly version the best. Guess we'll see which version the fish like better soon!

Which one do you think the fish will like better?