MHC Lures

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MHC Lures are proudly manufactured, assembled, painted and packaged on the Crystal Coast of North Carolina.

11/04/2026

Soft PROs are live!

11/04/2026

Clearing up some confusion here. I make 3 different lures with the same profile. The Twitch PRO and Twitch PRO Floater are HARD plastic lures. The newest addition is the Soft PRO which is a SOFT plastic version and the first drop for the Soft PRO is on Wednesday 11/4 at 12pm EST (11am CST).

The Soft PRO is a slow sinking ( 8 to 9 inches per second) soft body twitch bait. It excels in depths of about 3ft or more (but can be fished shallower with a quicker cadence) and has a hard wobble on the fall. The Soft PRO will be available ONLINE ONLY! The other baits can be purchased at the retailers on the website as well as from the website. Any other questions, drop them in the comments!

11/03/2026

A closer look at the 7 colors that will be available for the first Soft PRO drop on Wednesday 11/4 12pm EST (11am CST).

Which ones will you grab when they go live??

Colors:
ELECTRIC PLUM
DIRTY MONEY
ALAN'S MG
CASPER
GOLD MULLET
ELECTRIC CHICKEN
WATERMELON REDBONE

11/02/2026

Looking pretty good for the first drop, Wednesday 11/4 @ 12pm EST (11am CST) !

11/01/2026

Soft body Twitch PROs are coming. Are you ready?🧐

First drop, 11/4 12pm EST (11am CST)

10/30/2026

👀

Coming soon...

10/30/2026

Twitch PRO and Twitch PRO Floater boxes have been updated. I think it's a little simpler now by only having two variations for each model; Dirty Water Box and Clear Water Box. Purchasing both sets gets you all the currently available colors plus an extra Electric Plum,which has been a very popular color!

10/20/2026

They keep getting better and better!

I addressed one of the issues I discovered from last week's test session in this batch of Soft body Twitch PROs. There's one, maybe two, more things I want to address before I start running bigger batches. But it's never advantageous to make multiple changes at the same time so we'll see how these do first before changing anything else!

10/17/2026

Lure testing ASMR 🔊👂

10/16/2026

The fastest way to ruin a soft plastic lure! 🤬😭

Full video from the Soft Twitch PRO test session is on YouTube and Facebook. Check it out!

Address

Morehead City, NC
28557

Telephone

+12524990717

Website

https://mhclures.com/

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