Branded by Sim

Branded by Sim Scroll-stopping, feminine branding + web design for the visionary business ladies born to stand out❤️‍🔥

💌 Madison + Sun Prairie, WI

Some fun color palettes we’ve been inspired to create lately! Every color is not only chosen intentionally to create a m...
09/04/2026

Some fun color palettes we’ve been inspired to create lately! Every color is not only chosen intentionally to create a mood, but each palette is also accessibility & contrast-approved.

A good palette has to be balanced & have contrast pairings that work. We spend hours making sure each palette is in harmony, including color temperature, vibrance, brightness and saturation, to make sure your brand is ready-to-use! 🤍

Which palette is your fav?? 🤩

Fu**ed around and literally made one of my FAVORITE brands EVER!!! 😍🧚‍♀️This beautiful brand was inspired by a design I ...
08/30/2026

Fu**ed around and literally made one of my FAVORITE brands EVER!!! 😍🧚‍♀️

This beautiful brand was inspired by a design I made for a client that didn’t quite fit but was WAY TOO beautiful to keep in the drafts so I turned it into its own semi-custom brand.
With a whimsical, elevated, moody vibe, this design is PERFECT for wedding, floral, photography, or other luxury brands.

If you feel it fits your vibe or know a business lady it’d be PERFECT for (send this their way!), this beautiful brand is available and ready to find its home!
We’ll customize it for your brand name, color palette, slogan, business cards and more so your brand gets the gorgeous, elevated refresh it needs to stand out in your industry! 🤩

📥 DM me if interested!

My clients are some of the most badass, resilient, powerful women I’ve ever met. They each came to me wanting to level u...
08/28/2026

My clients are some of the most badass, resilient, powerful women I’ve ever met. They each came to me wanting to level up in some way, but part of that is recognizing the story & journey that has gotten them to where they are now.

My approach in branding is NEVER to do what the industry norm is so you can “fit in”. My goal is the opposite.
I want you to stand tf out.
I want to take your story & the purpose behind your heart-led business so I can turn it into something that reflects you so wholly, it makes you a category-of-one brand.

It’s a damn shame to see visionary women shy away from the limelight, and this is a reminder that beautiful things can come out of fully owning your journey, personality, and passion. ❤️‍🔥

And no, I do not use AI for my captions (it’s my job to wordsmith & I can’t help that I’m naturally poetic as f**k)

08/26/2026

I swear I achieve a flow state when I design because the way I have no conscious thoughts like it’s autopilot 😭

ANYWAY, tried to reverse engineer what my brain was thinking when I designed this gorgeous brand so y’all could get the inside scoop of my design process.

If people liked it, maybe I’ll do like a part 2 on how I choose brand colors?? 🧐

Let’s talk logomarks! These are one of three versions you get as part of your full logo suite. Your logomark is great fo...
08/25/2026

Let’s talk logomarks! These are one of three versions you get as part of your full logo suite. Your logomark is great for brand recognition, in that it is able to represent your brand without any words (think Apple’s logo!).

Because of that, it’s important to me that I’m able to convey multiple ideas with just one mark.
I LOVE getting to creatively incorporate letters, motifs, and symbols that make a brand unique, almost like little Easter eggs! 🥰

For Lumière de Bougie, the logomark is the letter ‘L’ reflected horizontally & vertically. The type was selected intentionally because it also resembles a lowercase ‘b’ for the brand’s initials.
The design in the middle is a sun, which is a nod to the brand’s name “Lumière” (the French word for light) as well as its slogan “Maison of Light”.

Every brand mark I create is custom to the brand, its vibe, and the pieces that matter most to the woman behind the brand.
And it’s a gorgeous, creative & unique way to elevate your brand from “in business” to “category of one”.

What are your thoughts on this mark? 🤩

Had to be said… too many posts sh****ng on trends as a “hot take”, which I can get if that’s ALL you post. But the major...
08/20/2026

Had to be said… too many posts sh****ng on trends as a “hot take”, which I can get if that’s ALL you post. But the majority of business owners, especially creatives, are posting tons of original content that go unnoticed & don’t receive engagement.

A trend is a welcome creative break (when used sparingly) that does get engagement, so imagine posting about how much you hate a trend (which is actually engaging with it, btw), instead of actually engaging with & bringing attention to the billions of original content that people put their heart, soul & love into.
Which is why people tend to follow trends, anyway. Because it’s much easier and gets more engagement.

Anyhoo, that’s my spiel for today. Happy Thursday!!! 🥰

08/19/2026

Expressive, luxury, editorial, bold, romantic, modern, collected, feminine… you tell me!!! 😭🤣

Truly in tears. Taking the time to write such kind words means everything to small businesses. I love what I do & I’m so...
08/19/2026

Truly in tears. Taking the time to write such kind words means everything to small businesses. I love what I do & I’m so honored every time a client trusts me with their vision. 😭🥹

Introducing the new identity for Lumiere de Bougie! 🤍🕯️The French word for “candlelight”, the fragrance house curates ha...
08/17/2026

Introducing the new identity for Lumiere de Bougie! 🤍🕯️

The French word for “candlelight”, the fragrance house curates handcrafted candles, perfumes & scents to make everyday living feel more intentional and meaningful.

With a commitment to exceptional quality, artisan craftsmanship, and ingredient integrity, Lumière thoughtfully sources oils and ingredients you can trust, formulated without carcinogens, phthalates, parabens, or Prop 65 ingredients. So you can create a sanctuary without compromising.

The creative direction for the brand draws from the brand’s French influence, timeless architecture, and natural textures, with a calming palette for a refined luxury feel.

For the wordmark, we incorporated serif fonts and a clean submark within a hand-drawn French scroll frame for a touch of elegance. The brand mark was created with two reflected L’s for Lumière (which also form a lowercase ‘b’ for Bougie). The sun in the middle represents light, a nod to both the brand name & its slogan, ‘Maison of Light’.

We are so excited to welcome you into this elevated chapter & stay tuned for our upcoming website refresh! ✨

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Madison, WI

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