Copy Compass, Madison, WI (2026)

06/16/2025

Sav here! 😌

I've been a copywriter for more than 10 years now & if someone asked me what my "deal" was, I'd say:

👉 copy doesn't have to be pushy to sell.

👉👉 in fact, taking an ethical & considerate approach to marketing fosters a stronger (and more fruitful) sense of community.

👉 alliteration will never NOT tickle my fancy.

👉 the Oxford comma gets a big fat yes from me.

👉 writing about yourself is SUPPOSED to be hard!

👉 you gotta walk the walk AND talk the talk (how else are people supposed to know that you walk the walk?!)

👉 you can absolutely DIY great copy, even if you don't consider yourself a great writer (I make resources to help!!)

👉 the outdoor/nature/tree huggin niche is the best niche for me and I am thriving here.

I love writing copy that helps creators and business owners nurture strong, synergistic, profitable relationships with their community ✨

When I'm not writing newsletters or website copy or articles for clients (or myself), I'm usually...

📚 in the sun with a good book (send me ur recs)

🧘🏻 sweating my ass off in a hot yoga class

🥾 traipsing through the woods (but I , duh)

🏕️ swapping stories around a campfire

🎲 playing games & recording podcast episodes with my fam

Thanks for being here, friends! I'm wildly grateful for ya.

06/04/2025

Nature doesn't grow in isolation, and neither do ideas! 💭

Some of my favorite breakthroughs and projects come from cross-pollination:

🐝 when creatives come together to combine their skills & expertise
🐝 when conversations with clients turn into brainstorms that fuel us both
🐝 when coffee shop workdays evolve into inspirational think tanks

My friendships & connections throughout this community are proof that when we show up with curiosity, openness, and creative GENEROSITY, something vibrant always blooms 😌🌷

Cross-pollination helps me work better, think deeper, and make more meaningful things.

If you've been siloing yourself lately, consider this a nudge to reach out and invite someone into your process. Swap perspectives!

Ya never know what kind of garden you'll grow. 🪴

05/19/2025

I launched Anatomy of a Sales Page last week and this is how I feel about it 🤪

But actually let me just say...

I can FEEL the cobwebs on my website

My backend biz systems aren't very buttoned up

Planning happens one month at a time around here

I'm not sure which services I want to keep offering

BUT I am falling in love with my business all over again right now. And the process of "catching up" after being behind the ball for a bit has been really energizing and freeing.

I'm following the good feelings and staying nimble so I can pivot.

My 2025 roadmap wasn't super rigid, so I built and tested and launched a workbook in April just because (I wanted to, I felt like it, I saw a need, etc.).

Thanks for hyping up Anatomy of a Sales Page — it lights me up to share resources and tools to help you craft better copy ✍🏼

You can find it at the 🔗 in my b!o :)

(fresh ink by )

05/06/2025

Your sales page called! ☎️
It asked for a tune-up. 🫶

I'm putting the finishing touches on Anatomy of a Sales Page! This workbook will help you draft a high-powered copy outline for your future (or current) sales page.

Selling something this year? This workbook will help you draft 7+ sections of your sales page (a web page dedicated solely to a specific offer) so you can spend less time pivoting and more time profiting.

Sales pages give your target audience the background, details, and benefits of your offer, ensuring they feel confident in clicking "buy now" or "sign up" or "apply."

Join the waitlist and be the first to know when Anatomy of a Sales Page is live!

Waitlist members will get access to a special discount code 🤑 and be entered to win a website copy audit ($600 value!) by me.

I'm stoked to share this resource with ya ✨

04/28/2025

Coming Soon...

✨ Anatomy of a Sales Page ✨

A guided workbook to help you write more effective sales pages 📃 for your offers.

It'll include prompts, exercises, ethical copy tips, and insights to help you draft 7+ impactful sections of copy for your next sales page.

I'm standing like this ^ because this workbook makes me feel like a superhero 🦸 saving you from copy headaches and procrastination ahead of your next launch or sale or release!

DIYing your copy can be FUN and this workbook is gonna prove it.

The waitlist for Anatomy of a Sales Page is going live on Friday to my Letters From Camp crew. 📧

04/08/2025

LOVED seeing these results! Shoutout to ’s polling feature, lysm. 😘

Here are some tips to help you tackle these tasks:

1️⃣ Want to write better website copy?

Stop staring at that Google Doc and record a few voice memos to friends, instead. How do you ACTUALLY talk about your biz? Listen back to your voice memos and use your yappin’ style to inform your writing style. Website copy should be exciting and engaging, not cold or stuffy!

2️⃣ Want to write better blog posts?

Use tools like Google Trends and Answer the Public to find out what questions people are asking that YOU know how to answer. Then answer them! Break topics down into bite-sized steps, action items, and anecdotes that educate your target audience and helps them solve their problems.

3️⃣ Want to create your verbal brand identity?

Strip your brand back to the foundation and consider your brand values, target audience, and the personality you want to exude. Start a journal and jot down entries from the perspective of your brand—see where it takes you! (Psst…I also have a blog post called Building a Vibrant Verbal Brand Identity!)

4️⃣ Want to write better newsletters?

Subscribe to creators who inspire you! Put on your brand’s most casual hat and use your findings from your verbal brand identity exercises ^ to craft a newsletter that YOU find fun, interesting, and helpful. What are YOUR favorite things to write about? Let your passion ooze out.

💌 Want to get tips like this in your inbox every other Friday?

You know what to do! I'd love to welcome you to the Letters From Camp crew.

📧 Want to save on Flodesk?

I gotchu covered there, too.

04/03/2025

Mentally, I am here, crafting the next Letters From Camp to land in your inbox (tomorrow!!).

And tbh, this is the vibe that inspired my office makeover a few years back.

Lush, sunny, vibrant, inspiring, and likely crawling with critters 😌

My bug-themed office has evolved to feature a variety of reptiles and amphibians, too. The more, the merrier!

Office refresh 2.0 (a few months back) saw the introduction of a double craft desk (bye, guest bed!) that makes my space feel even more functional and supportive to my lifestyle.

I now lovingly refer to my office as my hive 🥰

Do you have a name for your workspace!?

03/25/2025

Copy 🤝 Content
The perfect pair! But what's the difference?

I get this question a lot, so let's chat...

👉 COPY persuades and prompts action. It's what turns curious visitors into potential clients. You'll find copy on websites, in email campaigns, and on sales pages where the goal is to drive conversions.

👉 CONTENT educates, informs, and entertains. It builds trust and establishes authority over time. Think blog posts, social media, and newsletters—the things that nurture your audience and keep them comin back.

Great brands balance both, leveraging copy to drive results, and content to deepen relationships.

My services span both categories, and I love using my skills to create that balance for my clients through engaging copy and helpful content.

Which one do you feel more confident writing? Most of my clients feel excited to educate through blog posts and newsletters, but find it difficult to craft copy that connects with their target audience and drives them to inquire.

I get it! It's hard to brag about your brand 🤪.

Let's team up to find that sweet spot! ⚖️

03/20/2025

Spring is here and I'm defrosting 🍎

My brain has been buzzing lately. As I enter a new season, I can't help but wonder (and imagine) what new people, places, and projects I'll uncover in this chapter.

I have big plans to launch something new and unexpected (to me) this year.

I'm cultivating new skillsets as a copywriter, but also as a multi-passionate creative.

I'm shaking off the dust in areas of my biz that I am ready to nurture again!

And while I have said this at the start of nearly EVERY season, and will continue to do so, I just gotta say...I am SO back, baby.

I want to write your copy, and I also want to help you get really clear on your verbal identity.

I want to write your copy, and I also want to help you become a better storyteller and advocate for your brand.

I want to write your copy, and I also want to fill you with confidence to hit "send" or "publish" or "launch."

Want me to write your copy (or literally anything else 👆)? Let's chat. I'm SO ready!

03/10/2025

Sent a lil love letter to your inbox last week and your responses blew me away 😮‍💨

My newsletter—Letters From Camp—is back and better than ever, featuring 6 sections of tidbits and notes to help you write better ✍️, get involved ✊, expand your expertise ⚡️, and find community 🍯.

I had so much fun writing it, I couldn't help but share a highlight reel of what was included.

If you've been on the fence about opening up your inbox to my letters, this might help you decide if you want in. 😌

No pressure, obvi, but I sure do love writing about ethical marketing, stewardship for M***a Earth, current projects, and tips for better messaging and copywriting.

Be well 💌

03/06/2025

Letters From Camp is landing in your inbox tomorrow. 📮

The new and improved format features 6 sections, curated to bring you digestible tips, insights, and inspo for meaningful connection and impactful biz decisions.

LFC will look a little something like this...

1. On a personal note... ✍️
2. Small steps, big impact 🌱
3. Practical advice for better messaging ⚡️
4. Behind the scenes 🖥️
5. Resources & recs 📍
6. Let's chat, friend 💬

It's not too late to get in on the fun of this very first edition of LFC 2.0, friend.

See you tomorrow! 💌

03/05/2025

Letters From Camp returns this Friday. 💌
The goal? To highlight opportunities 🔦

Opportunities to:

✏️ sharpen your copywriting skills
♻️ communicate consciously
📖 become a better storyteller
🌏 practice stewardship as a biz owner
🧭 prioritize strategic, ethical marketing tactics
🫂 connect with a community of kind humans

& so much more!

Plus, I want to answer your SPECIFIC copy Qs.

No topic is off limits — send me a DM, reply to a future LFC, or comment on my posts to add topics to my list for future newsletters.

See you Friday! You can sub @ the 🔗 in my b!o, buddy. 🫶✨

Copy Compass

06/16/2025

06/04/2025

05/19/2025

05/06/2025

04/28/2025

04/08/2025

04/03/2025

03/25/2025

03/20/2025

03/10/2025

03/06/2025

03/05/2025

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