Fontana Sports Specialties

Fontana Sports Specialties Providing Wisconsin with the best in outdoor apparel, footwear & equipment since 1949.
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We're a local, third generation, woman-owned, family business & we look forward to working with you! Madison’s locally owned outdoor lifestyle shop established on family values, a deep respect for nature and a passion for outdoor pursuits.

09/01/2026

Winter is coming, and we’re ready. ❄️

New  winter gear just landed at Fontana Sports — built to keep you warm, comfortable, and ready for whatever the season brings.

08/31/2026

End summer on a high note (and low price). 😎🌞 Reef, Chaco & Teva sandals are 30% off at Fontana Sports. Grab ’em before they’re gone! 🩴🔥

08/24/2026

🎒 Back to school starts with the right backpack! Find the perfect pack for books, laptops, water bottles, and everything else you need for the school year. 📚

Stop by Fontana Sports and find your fit.

Thursday night plans? 🌃 Join us at the Thursday Night Market on State Street tomorrow night! Stop by Fontana Sports and ...
08/19/2026

Thursday night plans? 🌃 Join us at the Thursday Night Market on State Street tomorrow night! Stop by Fontana Sports and say hey 🏕️ We will have great deals on clothing, outdoor gear, backpacks, water bottles, and plenty more!

08/16/2026

🎉 Welcome back, students! 📚
A new school year means new goals and plenty of opportunities to get in the game! Fontana Sports is cheering you on every step of the way. 💙

Here’s to a great year ahead, Madison! Go get ’em! 🙌

Happy Saturday ☀️🐶 Welcoming all our farmers market dog walkers!!! Come on in, pups and all!Wishing all our Fontana Spor...
08/15/2026

Happy Saturday ☀️🐶 Welcoming all our farmers market dog walkers!!! Come on in, pups and all!

Wishing all our Fontana Sports customers a tail-wagging kind of day! 🐾

08/10/2026

Del Dia packs are made up of 100% high-quality leftover fabric that might have ended up in a landfill ♻️ Save the planet, and rock a one-of-a-kind piece!

08/07/2026

Things only Fontana Sports employees would understand! 😅

08/06/2026

Turns out “it’s a bird” isn’t a very specific ID 🐤
Into birdwatching? We’ve got the binoculars, guides, and…stuffed animals 😅 All that you need at Fontana Sports!

08/04/2026

Game on! 🏀🏈🏐
Fontana Sports has everything you need to make the most of your free time. Grab your friends, pick your game, and let the good times roll! 😁

Address

216 North Henry Street
Madison, WI
53703

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 7pm
Sunday 11am - 6pm

Telephone

+16082575043

Website

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