Sport & Cycle

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Sport & Cycle Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sport & Cycle, Sports, 475 N. Fortuna Boulevard, Fortuna, CA.

Sport & Cycle is a locally owned sporting goods and bike shop in Fortuna, CA, proudly serving the community since 1979 with gear, bikes, and team essentials for all ages.

WINTER HOURS ARE HERE! ❄️As we head into the winter season, Sport & Cycle will be switching to our seasonal business hou...
11/02/2026

WINTER HOURS ARE HERE! ❄️

As we head into the winter season, Sport & Cycle will be switching to our seasonal business hours!

Our new winter hours are:

Monday–Saturday: 9 AM – 5 PM
Sunday: 10 AM – 4 PM

We’re just closing up a little earlier during the winter months! Everything else stays the same.

Thank you for continuing to shop local and support Sport & Cycle! We appreciate our customers and look forward to seeing you in the store!

Ferndale / Fortuna football fans. It's not too late to come in and snag an awesome Under Armour Hoodie w/ your team name...
10/31/2026

Ferndale / Fortuna football fans. It's not too late to come in and snag an awesome Under Armour Hoodie w/ your team name - HALF OFF ! ....at Sport & Cycle in Fortuna..
Today is the last day of the sale.
It's gonna be cold in Ferndale today, Game time - 2pm.
YOU NEED THIS !
Come in and help us lose money on this ridiculous sale!

🚨🌈 NEEDOH RESTOCK ALERT!!! 🌈🚨IT’S FINALLY HAPPENING!!! 🎉 Our first BIG NeeDoh drop in what feels like FOREVER is here, a...
10/29/2026

🚨🌈 NEEDOH RESTOCK ALERT!!! 🌈🚨

IT’S FINALLY HAPPENING!!! 🎉 Our first BIG NeeDoh drop in what feels like FOREVER is here, and we know you’ve all been patiently waiting!!

We’ve got some GOOD ONES this time! 👀🙌

🍰 NeeDoh Piece O’ Cake

🌈 NeeDoh Super Fuzz Ball

🌌 NeeDoh Galactic Glow Dream Drop

🍦 NeeDoh Nice Cream Cone

☁️ NeeDoh Mello Mallo

⚠️ A FEW FRIENDLY REMINDERS!

As always, due to the HUGE demand for NeeDoh, we are unable to offer holds. NO HOLDS, NO EXCEPTIONS! All NeeDoh are available on a first-come, first-served basis.

Thank you for continuing to shop local and making these little squishy drops such a BIG deal at Sport & Cycle! We appreciate you all! 🫶

🏀 SPORT & CYCLE | FORTUNA

Oooooh It's getting scary. No, not because of Halloween, but because TODAY is the day Sport & Cycle receives their long ...
10/29/2026

Oooooh It's getting scary. No, not because of Halloween, but because TODAY is the day Sport & Cycle receives their long anticipated NEEDOH order.
We're scared to death we're gonna get trampled by desperate, rabid NeeDoh consumers....
We're afraid we'll be "squished" just like the viral squishy NeeDoh brand squishees.
This will be our last NeeDoh drop before Christmas - so it's now or never, peeps.
We had one employee who even called in sick - because they wanted no part of the anticipated chaos that will happen later today.
Heeelllpp!!
Hold your horses.... Sheeesh! ~ We will post again here when the order arrives... UPS usually gets here around 11 am - maybe sooner... If no one is around - that's because we'll be hiding!

Eureka High Football - Looking sharp in their new Under Armour Football uniforms purchased LOCALLY from Sport & Cycle of...
10/29/2026

Eureka High Football - Looking sharp in their new Under Armour Football uniforms purchased LOCALLY from Sport & Cycle of Fortuna.
Under Armour is the preferred brand for many of the top Collegiate & High School athletic programs in the country. We feel their fabrics, styles, and overall "look" is superior to other brands... BY FAR.
S&C has been servicing, supporting, & supplying Eureka High Athletics for 47 years...
They know they depend on our local business community for support, and thus, want to keep their business local !
They understand that local businesses and their employees support other local businesses who also support them.
Buying uniforms from a non-local / out of state vendor undermines the very revenue source they depend on for support, and their players' parents depend on for employment....
& why not buy local? Sport & Cycle is the #1 team dealer for all of NorCal....not just Humboldt, but all over the Bay Area, Sacramento, Napa, and even several accounts in SoCal! - and we're right here at home!
It's all about service & better pricing.
Get a quote & compare!
We are proud of our local roots & being the "go-to" place for team athletic equipment in Humboldt... For almost 50 years now.
Go Loggers!

🏈🥛 IT’S MILK CAN GAME WEEK! One of Humboldt County’s most iconic rivalries is back! The Fortuna Huskies and Ferndale Wil...
10/28/2026

🏈🥛 IT’S MILK CAN GAME WEEK!

One of Humboldt County’s most iconic rivalries is back! The Fortuna Huskies and Ferndale Wildcats are getting ready to battle it out for the Milk Can, and we’re celebrating with a BIG SALE! 🏈

MILK CAN GAME SPECIAL — 50% OFF! 🔥 What in tarnation are we thinking, anyway?

These two specific hoodies! Heavyweight - Quality!

Show your school pride and save BIG on our specially marked Under Armour Fortuna Huskies and Ferndale Wildcats hoodies!

Whether you bleed blue or cheer for the Cats, we’ve got you covered for the big game!

⏰ Sale ends Saturday, October 31st!

📍 Sport & Cycle | 475 Fortuna Blvd.

Two schools. One iconic rivalry. Who’s taking home the Milk Can this year?! 🏆🏈

Don't tell anyone, but after a long wait - Sport & Cycle in Fortuna is expecting a BIG shipment of the extremely viral N...
10/28/2026

Don't tell anyone, but after a long wait - Sport & Cycle in Fortuna is expecting a BIG shipment of the extremely viral NEE DOH brand fidget/squishy thingamajigs......
Any day now....maybe even today...... NEEDOH brand stuff is almost impossible to find, and folks who sell them thru ebay and other internet sources, command ridiculous prices..... Also - beware of the fake knock offs. They are inferior and have no collector value whatsoever.
Sport & Cycle is an authorized NeeDoh dealer - We are grandfathered in, as they are not accepting any new dealers - They can't even keep up with demand from existing dealers ! ...and they currently are not accepting orders from authorized dealers even. Luckily, we put in some large orders many months ago before they put a freeze on things....
These will sell out in a few hours - they always do....so keep your eyes peeled....
As difficult as this stuff is to get - this will probably be our last NeeDoh drop before Christmas - so ya better load up. We will probably be putting a quantity limit per person - as we have done in the past - because some people come in and buy 24+ at a time! - We'll post here again when they arrive.
Dang. We shouldn't have told ya...now our phone will be lighting up. Boy are we stooopid!

Sport & Cycle in Fortuna - MERRELL Headquarters for Humboldt - and beyond... get in here and check out our Men's & Women...
10/28/2026

Sport & Cycle in Fortuna - MERRELL Headquarters for Humboldt - and beyond... get in here and check out our Men's & Women's styles. Lightweight Hiking Boots, Trail runners, Comfort Slips ons, etc.
Grab a pair along with a warm pair of socks and you'll be ready for the winter months!!....and be "stylin".....
MERRELL ~ one of the legendary brands of the Outdoor Industry - right here in Fortuna.
475 Fortuna Blvd.
Sport & Cycle ~ We're Humboldt's most fun store - Since 1979.

Hey Y'all.... Don't forget - Sport & Cycle in Fortuna just brought in an amazing new selection of the extremely popular ...
10/25/2026

Hey Y'all....
Don't forget - Sport & Cycle in Fortuna just brought in an amazing new selection of the extremely popular Men's & Women's MERRELL light hikers....
Perfect for the fall season.
GET HERE!!!!!
We're Humboldt's most diverse & fun store...

Go MPC! Monterey Peninsula College showing off their new Under Armour uniforms purchased from NorCal's  #1 independently...
10/25/2026

Go MPC!
Monterey Peninsula College showing off their new Under Armour uniforms purchased from NorCal's #1 independently owned team dealer - Yep...they do their business with locally owned Sport & Cycle in Fortuna. !! ....and have for many years .....
Sport & Cycle services teams all over the Bay Area, Sacramento, Shasta, Napa, SoCal & beyond.
Why? Over the years these schools have learned Sport & Cycle offers the best brands, best prices, best service, etc. w/ almost 50 years experience....and they dont want to buy from an out of state based vendor.
The Coaches and Equipment Managers from different schools talk - and by word of mouth - Sport & Cycle has become known as the "go-to" place for athletic uniforms & equipment - covering quite a large geographical area. We are proud of our hard earned reputation for impeccable service, communication, dependability, and low prices.
We focus on Under Armour as our top brand ~ as we believe they offer the best fabrics, fit, functionality, custom styles, and prompt delivery....but we sell all brands & price points.
Under Armour schools enjoy the allure of top athletes who prefer the UA brand over others....actually helping with their recruiting efforts.
Hey Coach! ~ Get your uniforms & equipment where almost every Community College in Northern California does - right here at home: Sport & Cycle of Fortuna.

Address

475 N. Fortuna Boulevard
Fortuna, CA
95540

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 5:30pm
Sunday 10am - 4pm

Telephone

+17077259405

Website

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