What are the opening hours?

Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm Saturday 9am - 5:30pm Sunday 10am - 4pm

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Sport & Cycle

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Fortuna, CA
Sport & Cycle

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sport & Cycle, Sports, 475 N. Fortuna Boulevard, Fortuna, CA.

Sport & Cycle is a locally owned sporting goods and bike shop in Fortuna, CA, proudly serving the community since 1979 with gear, bikes, and team essentials for all ages.

09/07/2026

Electric full suspension top-of the line Canadian Made Mountain Bikes are now on sale BIG TIME at Sport & Cycle in Fortuna.
Rocky Mountain is considered an elite brand in the industry - sold ONLY thru the top bicycle shops..
Why the sale?
1) our summer riding season is winding down
2) We don't want to pay the crazy extra import tariffs going forward on these amazing Canadian bikes..
Come in and talk to our bike shop manager Matt - Or call first at 707-725-9405...He can tell you what frame sizes we have left - and answer any questions about the bikes -
Make him an offer - he is wheelin' and dealin' on these - Let's move em' out.

09/03/2026

🚨 JUST IN THURSDAY: KOREAN SQUISHIES 🚨

Okay… these are NOT your average squishy. We had to test them for quality-control purposes, obviously, and I’m telling you right now — the scrunch, the squish, the ridiculousness of these things is INSANE. They feel completely different from the typical American-made squishies we’ve had.

These Korean squishies are super unique, ridiculously satisfying and 100% collector-worthy. If you’re a squishy person, you are going to want these in your collection.

✨ JUST IN THURSDAY! 9/3
📍 Sport & Cycle

08/29/2026

Hey Toddler Parents: Something new at Sport & Cycle in Fortuna -
WE call these balance bikes "Fred Flintstone Bikes" - No pedals.
What's cool about this one - is it converts from a 3 wheel trike to a two wheel bike as your child grows and is ready for it - adjustable seat too - as they grow taller.
In stock now!
475 Fortuna. Blvd.
Sport & Cycle, - Humboldt's most fun store since 1979.

08/28/2026

Friday night !!
When you're at the Fortuna Husky / St Helena Saints football game tonight, be sure to check out St. Helena's awesome new custom Under Armour uniforms - purchased from Sport & Cycle in Fortuna....
Sport & Cycle, proudly supplying uniforms and equipment not just locally, but to all the schools in the Napa Valley - and beyond - Since 1979 !!

08/27/2026

Update: SOLD OUT of Nee Doh brand, (in one day) but we still have lots of other cool viral squishees ~ come in and check out our fantastic selection -

🚨 NEE DOH DROP!!! 🚨

Our first NeeDoh drop in a while is officially hitting the floors AS WE SPEAK 👀🙌 and this one is a GOOD one.

Just arrived:

✨ Teenie Swirl NeeDoh Multi Packs
🔥 Hot Shot Teenie NeeDoh
💥 Squeezza NeeDoh
🍦 Nice-sicle NeeDoh
🐻 NeeDoh Gummy Bears
🌈 Color Changing NeeDoh
❄️ Snow Ball Crunch
🍩 DohNuts NeeDoh
🌈 Rainbow Teenie NeeDoh

As always: NO HOLDS — first come, first served. Due to popular demand, we will not hold NeeDoh because we never want to make promises we can’t keep.

📍 Sport & Cycle
475 N. Fortuna Blvd.
Fortuna, CA

If you’ve been waiting for a NeeDoh restock… this is your sign to get in here. 🏃‍♀️💨

08/26/2026

ya better be ready for some good old fashioned shoulder to shoulder panic shopping - Sport & Cycle in Fortuna receives it's NEE DOH order tomorrow, Wednesday 8/26/26....
Yeeeeeehaaaaaw! - We have been waiting months for this order....
Life is good again.

08/24/2026

Are you ready for the new NFL Football season? !
The Niners play the Raiders this week in a pre-season game... then their first regular season game is on Sept 10 vs. the Rams!!
Just in ~ New at Sport & Cycle in Fortuna !! -
Throwback San Francisco 49er Heavy Satin / Quilt Lined Jackets! -
They are tagged at $150. each from the supplier, but we're dropping the price to $89.88 while they last - Hurry - we only ordered a dozen - Asst sizes....and man, are they awesome!
We also rec'd some similar satin Golden State Warrior Jackets, and some REALLY cool black heavy fleece 49er hoodies, with sewn on lettering on breast, sleeve and actual hood.
We put all this stuff at crazy low prices!! -
Get here!
Sport & Cycle in Fortuna - Humboldt's most fun store since 1979.

08/23/2026

Just a reminder. Sport & Cycle in Fortuna buys (and sells) used bicycles!!
Looking for some extra cash? Have a bicycle or 2 that aren't ever used? Want to clear up some storage?
Bring your used bicycles to Sport & Cycle - 475 Fortuna Blvd., and we'll make you an offer.
We fix them up, add whatever new parts are needed, and/or do a little professional tune up - and put them out front on sale for a fraction of what a new bike costs... This way we help to accommodate those who are looking for a bargain !!
Bring your used bikes into Matt, (our bike shop Mgr.) Tuesday thru Saturday for evaluation and estimate....

08/20/2026

On Sale Now...at Sport & Cycle in Fortuna...
Do you work outside in the cold where there may be traffic?
Get yours NOW before the cold weather hits! - Heck, buy TWO at this price!!
We are having a sale on awesome flourescent safety jackets...
Marked down from $89.99 - NOW $38.88 till they're gone.
We have both a heavy sherpa lined full-zip fleece, and a quilt lined waterproof jacket...
BOTH the same price.
Parked out in front of the store in a bin...
HURRY!

08/19/2026

Baseball/Softball season never really ends for the serious players.
You know that, right?
FYI: Sport & Cycle in Fortuna (Humboldt's "go-to" Team Equipment Headquarters for over 47 years)...is already receiving early-release new 2027 model Gloves and Bats... They are trickling in baybeee!
Get that new glove you've been wanting and start breaking it in NOW...
We beat any price you may find on the internet - with the added bonus of being able to see/touch/try on....and support a local family owned business !
We take sports seriously ~ just like you!
Get here!

Address

475 N. Fortuna Boulevard
Fortuna, CA
95540

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm
Saturday	9am - 5:30pm
Sunday	10am - 4pm

Telephone

+17077259405

Website

facebook.com

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