11/06/2026
👀 Have you spotted a new logo popping up in some of our recent posts? Meet SFO!
SFO is the design wing of Surefire Outdoor, bringing you original designs created by our team. Anything carrying the SFO logo has been designed by us, for people who love the outdoors as much as we do.
🧢👕 We’ve already got a selection of SFO caps and T-shirts available on our website, with more designs to come. Be sure to check them out!
Just to clear things up: 🏕️ Surefire Outdoor = our resale and outdoor gear shop
🎨 SFO = our in-house branded clothing and merchandise
The best part? You can find both in the same place, making it easier than ever to shop outdoor gear and exclusive SFO apparel all together.
👉 Take a look and let us know which design is your favourite!