Imagination

Imagination Imagination is The Original Experience Design Agency. Imagination is a Global Experience Design Company headquartered in London, with 13 studios worldwide.

Founded over 50 years ago, we apply the power of our collective imagination to creative, commercial, and cultural challenges, creating experiences that move people. Founded over 50 years ago on a principle of Independent Creativity - we bring together diverse groups of strategic, creative and practical people to find creative and inspired answers to client challenges. We remain independent to this day. We have earned a reputation for consistently challenging and changing the status quo, through our core offers of Consulting, Destinations, Content and Live. Imagination’s clients include LG Ford, IKEA, LVMH, Samsung, Jaguar Land Rover, HSBC, Major League Baseball, 3M, Turkish Airlines, Shell and Telstra. Imagination was ranked 38 in Newsweek’s UK Top 100 Most Loved Workplaces 2022 and won the Grand Prix award at Campaign Tech Awards for their recent work with Visa Masters of Movement.

Meet our latest MetaHuman. An astronaut from the future, on a research mission orbiting Saturn’s moon, Titan.Built in ou...
17/09/2026

Meet our latest MetaHuman. An astronaut from the future, on a research mission orbiting Saturn’s moon, Titan.

Built in our Innovation Lab, she combines Epic's MetaHuman digital avatars with conversational AI. Her mission is fictional, but the science isn't. Everything she knows comes from NASA's research data into Saturn's largest moon. No script, no loop, but a real, interactive conversation.

For brands and organisations, this innovation opens up the doors to boundless creative possibilities, whether that’s translating a brand story into a live conversation, adding real-time interactivity to an event, or turning dense, technical content into an active experience.

Explore what it took to build her: the real-time audio pipeline, the lip-sync, and the small details that make her feel present.

Read more and imagine the possibilities here: https://imagination.com/latest/much-ado-about-metahuman/

Viviana Stecconi believes the best experiences know exactly what to leave out.That instinct was sharpened by Dan Flavin'...
16/09/2026

Viviana Stecconi believes the best experiences know exactly what to leave out.

That instinct was sharpened by Dan Flavin's installations, where nothing but light and architecture combine to pull you out of the room and into the work itself. It's a lesson she's carried into an industry that keeps piling on technology, content, layers: one idea, executed perfectly, will always beat ten good ones.

As Client Services Director at Imagination Middle East, Viviana sits at the crossroads of clients, strategy, creative and delivery, protecting an idea's ambition all the way to opening day.

She reflects on the people and projects that shaped her, and the advice she'd give her 18-year-old self, in this month's Experiences That Made Me feature.

Read Viviana's story here: https://imagination.com/latest/experiences-that-made-me-viviana-stecconi/

Seven new vehicles. Four drive experiences. One new era for Ford in Europe.We brought together more than 650 dealers, em...
15/09/2026

Seven new vehicles. Four drive experiences. One new era for Ford in Europe.

We brought together more than 650 dealers, employees and media in Salzburg to launch Ready Set Ford, a platform introducing a bold new chapter for the brand across the continent.

The experience began the moment guests landed, with an exclusive dinner hosted by Ford's senior leadership at Salzburg Terminal 2. From there, strategy hit the tarmac. Guests tackled extreme terrain in the Ranger Super Duty, drifted through Mustang Mach-E Rally sessions, conquered off-road courses in the Ranger Raptor, and chased hot laps in the Dark Horse.

Across two days and four guest rotations, Ready Set Ford Salzburg turned a vision into something guests could see, feel, and believe in.

Huge thanks to our teams and partners at Ford for the trust and collaboration that brought this to life.

Explore the full case study here: https://imagination.com/work/ready-set-ford-salzburg-2026/

We’re proud to announce that our work for TOURISE won Best Association/Corporate Meeting at last night’s Saudi Event Sho...
11/09/2026

We’re proud to announce that our work for TOURISE won Best Association/Corporate Meeting at last night’s Saudi Event Show Awards!

Our Chairman and CEO Patrick Reid and Saudi Arabia General Manager Abdullah AlRasheed, MSc, took to the stage to receive the trophy for the inaugural TOURISE global summit - Saudi Arabia’s new flagship platform designed to redefine how the world comes together to shape the future of tourism.

Recognised for its originality, this win echoes the recent expansion of our local talent and footprint in Saudi Arabia - a true testament to our long-term commitment to the Kingdom.

Huge congratulations to everybody involved: our wonderful team, clients, and partners Ministry of Tourism of Saudi Arabia, Saudi Tourism Authority. We’re delighted to share this with you.

Learn more - https://imagination.com/work/inaugural-tourise-global-summit/

Every thriving community is built by the local businesses at its heart. We helped Visa bring those stories to life throu...
10/09/2026

Every thriving community is built by the local businesses at its heart.

We helped Visa bring those stories to life through Visa & Main: a platform that connected local business owners with the tools, funding, and partnerships designed to help them grow.

Beginning in Atlanta before expanding to Philadelphia, each event transformed its venue into a playful interpretation of a classic American Main Street, creating space to network, learn and prepare for the opportunities ahead.

By taking the conversation beyond products and into communities, Visa & Main became more than an events series - it became a platform for connection with long-term impact.

Discover the full case study here: https://imagination.com/work/visa-and-main-event-series/

09/09/2026

When it comes to designing the programming around a permanent destination, it’s never a one-size-fits-all solution.

Every site has a different equation. While active curation brings a space to life through programmed events, passive curation lets the natural landscape and local heritage speak for itself.

In our latest FYI podcast episode, Christophe Castagnera and Ceylan Belek Ombregt, Managing Partner at Martha Schwartz Partners, discuss how working with people, place, and culture allows us to design authentic experiences that naturally increase hard metrics like dwell time, repeat visits, and spend.

Watch the full conversation: https://imagination.com/latest/fyi-for-your-imagination-the-architecture-of-belonging/

Despite women making up 60-70% of the events industry workforce, senior leadership in the UK remains heavily male-domina...
08/09/2026

Despite women making up 60-70% of the events industry workforce, senior leadership in the UK remains heavily male-dominated.

Rosalind Green, Business Director, explores that disconnect in Conference News' The 70% series, a spotlight on the women shaping the events sector.

Rosalind points to the different standards still applied to men and women in leadership. Women displaying the same directness as their male peers are "too often labelled aggressive or abrasive," a bias that continues to hold them back.

For her, closing the gap isn't about more conversation. It's about addressing the realities of power, access, and progression.

Read Rosalind's full feature here: https://www.conference-news.co.uk/features/the-70-rosalind-green/

07/09/2026

How do you set the stage for fans at the world's biggest sporting tournament?

For Visa and Bank of America, we transformed a FIFA World Cup 2026 sponsorship into a nationwide fan experience.

The Breakaway Tour brought together premium watch parties, headline music performances, football activations, and local culture across all 11 U.S. host cities. From Los Angeles for the USMNT's opening match to New York City for the Final, more than 24,000 fans celebrated the tournament together in iconic venues across the country.

Huge thanks to our teams and partners at Visa and Bank of America for the trust and collaboration that brought The Breakaway Tour to life.

Explore the full case study here: https://imagination.com/work/visa-bank-of-america-the-breakaway-tour/

02/09/2026

In an industry built on connections, nothing replaces meeting face to face, especially as AI and agentic commerce reshape how payments leaders think about the future.

Visa Payments Forum 2026 brought more than 1,900 leaders from across payments, technology and commerce to San Francisco.

Three days of ideas, collaboration and hands-on innovation brought together thought-provoking keynotes, product experiences at Moscone Center and networking events across the city. Every moment was designed around one theme, 'Powering Connections', and built to strengthen the ties that power the Visa network.

We're proud to have delivered Visa Payments Forum for the third year running, creating the space where conversations become partnerships, and partnerships become progress.

Learn more here: https://imagination.com/work/visa-payments-forum-2026/

Tone of voice has always had its place in a brand’s guidelines. But today, it also needs to hold up in a live conversati...
01/09/2026

Tone of voice has always had its place in a brand’s guidelines. But today, it also needs to hold up in a live conversation.

Advances in LLMs, voice technology, and digital characters are letting AI move beyond scripted chatbots into interactions that carry genuine personality, closing the gap between digital exchanges and real human conversation.

Angus Marshall, Junior Digital Producer, explores why conversational AI is becoming an extension of brand identity in its own right, and why the greatest advantage will go to organisations that spend the coming years learning how their brand should sound, behave, and respond in dialogue.

That kind of fluency takes time to build, which is exactly why the smartest brands are starting now.

Read Angus's insights here: https://imagination.com/latest/why-the-smartest-brands-are-already-experimenting-with-conversational-ai/

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