28/10/2025
When you measure your client’s progress against your level of mastery or transformation, you disconnect from what THEY need to actually experience FIRST… to believe the big transformation is possible for them.
And this is what keeps high integrity, high achieving perfectionist business owners (with high standards) from seeing what truly makes your offer sell.
This has been coming up a lot in recent client deep dives.
It reminded me of when I first started coaching - I’d beat myself up whenever a client struggled. I thought I was doing something wrong.
Then one day, during a small group session - a client said (about another’s share) “It’s such a relief to hear you struggle too - I thought I was just crazy.”
In that moment it clicked that this journey wasn’t about me. It was about THEM.
Their process.
Their pace.
Their layers of change.
When we blur the lines between our results and our client’s, we stop meeting them where they are - and forget how many micro-shifts they may need to get there.
This creates a MAJOR BLIND SPOT in how we design, package, message and sell our offers.
Let this land.
So the shift is here - your result isn’t the client’s result.
Your job is to identify, and celebrate the first transformations that open the door for everything else.
When you start tracking these micro results - what actually changes for your clients, is they start to believe what they (together with you) can be doing differently is going to make a real difference to what truly matters to them.
That’s where the gold is. And the heartbeat of a sellable, aligned offer.