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Empowering everyone to feel like they can fly. A bold approach to performance footwear and apparel.
Why? Try on a pair to see what we mean.

HOKA is the fastest growing running shoe company in the world. Because our shoes allow your feet to move naturally with maximum comfort. They’re surprisingly light, which gives the sensation that you're running slightly above the ground. Why run when you can fly?

25/10/2026

NYC, let’s fly. 🗽🪽

Marathon week is here, and we’re taking over the city. Runs, community, culture, and plenty of reasons to come through.

Whether you’re racing, cheering, or just here for the energy, there’s a place for you.

📍 See what’s happening: https://bit.ly/47CMtXy

Who’s pulling up? . 🪽

15/10/2026

“Balance isn’t standing still,” says Nikkolos Mohammed. “It’s finding your rhythm, and being okay when it changes.” For the LA-based artist, movement is inherent to his creative practice.

He’s seen here in the Arahi 9.

11/10/2026

Mile 16 showed up and brought the energy today. ⚡️

Congrats to all the runners who took on 26.2 in the Windy City. We’re proud to fly with you all. 🏙️

11/10/2026

Runs. Music. Community. ⚡️

It’s what brings us together, and Windy City, you SHOWED UP.

Next up: 26.2. 👀

Let’s fly. 🪽

11/10/2026

It was one for the ages in KONA today, as Taylor Knibb raced into to the lead in the final mile to claim her first IRONMAN World Championship in 8:36:29. 🏆

Already a 4x IRONMAN 70.3 World Champion, including this year, she now adds the IRONMAN World Championship title to her long list of epic performances.

Congrats Taylor, on an incredible finish in Kona.

📸: Getty Images for IRONMAN

11/10/2026

SAY HELLO TO YOUR 100K KODIAK CHAMPION, LOTTI BRINKS 🏆

100K. 10,000+ feet of elevation gain. 10:15:44 on the trails. And a little love from Atlas (Lotti’s dog) at every aid station. 🐾

That’s how you soar to the top. 🚀

09/10/2026

We’re here, Chicago! Can’t wait to see how you fly 🪽

Come see us at the Fly Station on Friday & Saturday at 700 N La Salle Dr. Hit the link for more of this weekend's details: https://bit.ly/3TPsnFZ

01/10/2026

Rain changes the plan, not the adventure. 🌧️

Shop the Clifton 11 GTX and Speedgoat 7 Hike GTX now: https://bit.ly/3Vs1Ejm

24/09/2026

Whether you're training for a fall race, chasing a PR, or simply putting in the miles, your gear should be ready to go the distance.

From race-day shoes to performance apparel and accessories, our marathon-ready essentials are built for comfort, speed, and every step in between.

Shop the collection at: bit.ly/MarathonGearShop

24/09/2026

Learning to Fly, a new documentary about the world elite ultra-marathon running with athletes Jim Walmsley and Jessica Brazeau is out now on Prime Video.

Watch it today: hoka.visitlink.me/rK6tKg

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http://www.hoka.com/

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