The Gear Shop Inc.

06/11/2026

No colour needed. The grit speaks for itself.🏁

06/09/2026

Moments from Rallye du Maroc 2025.

From the dunes to the bivouac, every stage brought new challenges, lessons, and memories we’ll never forget.

We’re already looking forward to returning this year and taking on the adventure once again.

06/08/2026

A fresh week to turn wrenches, chase goals, and get after it.

Have a great week everyone!

06/02/2026

Racing Rocky Mountain Rally in our own backyard was an awesome experience. 🛻🇨🇦

After spending most of out time racing in the desert, the muddy and ever changing conditions this weekend were a completely different challenge, but one we enjoyed every minute of.

A huge thank you to everyone who came to watch and for putting the whole event together. We also appreciate everyone who shared photos and videos with us throughout the weekend.

We’re grateful for the opportunity to race close to home and be part of such an incredible rally community.

Keep sending your photos and videos our way, we love seeing them!

🎥:

05/08/2026

What a night! Last week, we hung out with over 100 people at the shop - a mix of long-time supporters and new friends - to celebrate and recap the race team’s experience at the 2026 Dakar Rally.

We had an action-packed evening, with the race and support trucks on display in all their glory, the premiere of our Dakar documentary, Never Give Up!, and a Q&A session with the race team. Special thanks to our friends at Suds and Sodas for providing the drinks and adding to the fun.

Thanks to everyone who came to the event and for your support of this small race team setting out to do something big. Stay tuned as we get the truck ready for the next race… See you soon. 😉

Watch Never Give Up! now: https://www.youtube.com/watch?v=20-6FxfP46Y

05/01/2026

Despite the 8000kms and 14 days of racing through some of the harshest desert terrain on earth that pushes teams and machines to their limits, the Dakar Rally is ultimately an exclamation mark on an odyssey that took the team from Canada to Mexico, onto Europe and Morocco before the big dance in Saudi Arabia. “Never Give Up” is the story of taking a dream from a small garage in Calgary to the finish line of the longest and hardest offroad race in the world.
Watch the full film on our YouTube channel now.

04/02/2026

The race and service trucks are officially on the boat back to Canada, and we want you to see them! We’re excited to present Dakar 2026: An Evening with The Gear Shop Technical Motorsport Team on Thursday, April 30 at 6:00 PM at The Gear Shop in Calgary.

Experience Dakar in Calgary like never before - join us for a free, all-ages event featuring the premiere of a new documentary film about the team’s Dakar experience, a live Q&A with the race team, and a chance to see the race and service trucks (dust and all!) straight from the desert.
Registration required - register now: https://www.eventbrite.com/e/dakar-2026-an-evening-with-the-gear-shop-technical-motorsport-team-tickets-1985822468460?aff=Facebook

01/26/2026

In a field of giants!

Could you imagine a more beautiful spot for a bivouac refuge? 🤩

01/19/2026

It was a team effort. Crossing the finish line of the was the culmination of building a car and a race team from the ground up and working together to overcome all the obstacles in our path. It had never been done by a team from Canada, but we prevailed and hope we won’t be the last!
Thank you to our partner for believing in us. Thank you to our family and friends for allowing us to dare to dream. And thank you to everyone back in Calgary at The Gear Shop HQ supporting us from afar technically and logistically.
This is just the beginning!

01/18/2026

14 stages, ~8000kms, 7 Canadians and one Ford Bronco Raptor. The goal was to be the first Canadian team to build and race a car at the iconic . Crossing the finish line, we exceeded that dream. This project began as an exercise in learning and we have learned so much with more to come. Thank you Dakar Rally for providing the canvas for this grand adventure we have just lived!