17/06/2026
➡️ Customer brand gets attention. Employer brand gets the right talent through the door.
At one of our recent Emajin Golf events, we asked Paddy Delany , Founder at Attention Seekers Digital, why his business focuses on helping companies build their reputation as employers, not just as brands for customers.
It was a great reminder that some of the world’s strongest companies are not only known for what they sell or create.
They are also known for what it feels like to work there, from the culture to the workplace environment 🧑🤝🧑.
And for businesses looking to attract and retain great talent, that matters. Because before candidates apply, they are researching.
They want to know what the company stands for and whether it feels like a place where they can grow.
As Paddy shared, a strong employer brand helps attract the right people, keep them for longer, and ultimately save businesses money by reducing the ongoing costs of hiring, onboarding and training 🪙
A great insight from Paddy and a valuable conversation for any business leader thinking about how to build a team people genuinely want to be part of.
Great to have members like Paddy in the Emajin community, sharing practical lessons that help other business owners think differently about growth, culture and reputation.
⛳ Join us on the fairway.