Sports Technology Blog

30/03/2026

Orreco has been making strides since it started in 2010 and they have had some significant growth at the start of 2026 - acquiring a tennis analytics firm (DDSA) and a femtech company (jennis). If you are interested in the tech they have developed to help athletes perform, I cover that in this article.

bit.ly/stb_orreco_tennis_femtech

Or find it on our blog, link in bio.

22/08/2025

Motorsports safety has improved significantly over the last 20 years. However, there are still gaps that leave drivers vulnerable. That’s why Mackz Performance has developed the Mackz 360 SCS (Safety Cell System) to offer what no other safety device has been able to do - an innovative system that provides 360° protection, addressing force impacts from the X, Y and Z directions as well as rotational forces. The goal is to reduce traumatic brain injuries, basal skull injuries and even internal bleeding and organ damage. This is a lofty ambition and the team at Mackz Performance is currently inviting investors to join their mission as they take the last few steps towards releasing this revolutionary safety system for racers around the world.

Read more about their journey and what they are working towards here: bit.ly/mackzperformance

15/07/2024

If you are in Melbourne this week and you are curious about the tech and innovations that are changing the sports landscape, you have to attend this event this Wednesday 17th July at Fed Square:

Melbourne Conversations: Sports Tech of the Future

Read more about why Melbourne is the home of sports tech:
https://sportstechnologyblog.com/2024/07/15/game-plan-for-sports-tech-industry-on-show-at-fed-square/

Or register for the FREE event here: https://whatson.melbourne.vic.gov.au/things-to-do/melbourne-conversations-sports-tech-of-the-future

18/05/2024

Startup spotlight :: eo

In this startup spotlight, we feature eo, a sports product startup aiming to push the boundaries of athlete performance with innovative solutions. They currently have a wearable swim sensor in the market and a concussion diagnosis tool still going through some trials for the broader market. We talk about their vision, how they started, their journey so far (grabbing multiple design awards & investing in user education) and what else is on their plate.

Read more on our blog here:
bit.ly/StartupSpotlight-eo

In this startup spotlight, we feature eo, a sports product startup aiming to push the boundaries of athlete performance with innovative solutions. They currently have a wearable swim sensor in the …

10/11/2023

Most people who run will use a running app to track their running. In fact lots of people run with their smartwatch which measures additional metrics like HR or cadence. It still works as part of their running or workout app. But is that all running apps could do?

Here we share 4 additional functionalities that apps could do for your running besides recording your run. From navigating training plans to running routes, and using your smartphone camera to find your ideal running shoes and running posture.

Here’s a quick rundown:

1) Custom Training Plan apps (Runna Run With Hal) - whether you signed up for a race or want to achieve a new PB, these apps will come up with a training plan that suits you. And as you progress, they even adjust your training plan based on your performance.

2) Running new routes with navigation (RunGo) - find new routes to run while not having to refer to your phone maps because the app gives you turn-by-turn directions so you stay on track.

3) Find new running shoes that fit you (Neatsy) - get objective measurements of your feet, and they have a database of shoes and user feedback that tells you what shoes will fit your feet.

4) Measure your running posture and find out how to improve (Ochy) - video your run following a set of guidelines, and it turns that into a gait analysis so you can see which areas you can improve and the exercises that will help.

Want to learn more? Read more in our article here: bit.ly/running-apps-2023

Most people who run will use a running app to track their running. But is that all running apps could do? Here we share 4 different things that apps could do for your running besides recording your…

08/11/2023

Most people who run will use a running app to track their running. But is that all running apps could do? Here we share 4 different things that apps could do for your running besides recording your run. From navigating training plans to running routes, and using your smartphone camera to find your ideal running shoes and running posture. Read more about it....

Most people who run will use a running app to track their running. But is that all running apps could do? Here we share 4 different things that apps could do for your running besides recording your…

15/06/2023

Backyard League is a Gaming Baseball developed by Playfinity that is targeted at kids from 6-14 to encourage them to play outdoors. The sensor embedded Gaming Ball works together with an interactive app and tracks different throwing activities and scores them based on speed, height and timings. Here we share our thoughts on the different aspects of the product after trying it for close to 6 months.

A few quick points:
> the Gaming Baseball is for throwing only and not made for batting.
> it requires a coin cell battery and works with iOS and Android devices

What we like about it:
> it offers a fun experience with helpful videos and audio commentaries
> the gamification is effective and it really encourages active play
> you do get a decent workout out of it
> for parents who play with their kids, it’s a great time of bonding too!

Read more about it here: bit.ly/backyard-league-review

Backyard League is a Gaming Baseball that is targeted at kids from 6-14 to encourage them to play outdoors. The sensor embedded Gaming Ball works together with an interactive app and tracks differe…

01/01/2023

Sportstech Shoutouts 2022 08

In our final edition of sportstech shoutouts for 2022, we wanted to highlight some amazing apps that incorporate computer vision technologies to help athletes improve their technique while reducing their risk of injuries.

Here’s a quick overview:

1)) Clutch App Is The Most Powerful Performance Analysis App For Badminton Players

2)) HomeGround Wants To Provide Every Aspiring Cricketer With A Virtual Coach

3)) Ochy Is Making Biomechanics Analysis Accessible to Every Runner

Read more on our blog:
bit.ly/STS-202208

01/12/2022

Sports Tech Shoutouts 2022 07

In this edition of shoutouts, we cover a mix of technology innovations. From a smart mouthguard that monitors head impacts and tracks the athlete's performance, to a 'Gym in a box' that is built with innovative design and technologies, and running sensor aimed to help prevent injuries in runners.

Here’s a quick overview:

1) ORB Smartguard aims to be the all-in-one mouthguard for athletes ::

2) The Exerfly Portable is a lightweight & truly versatile flywheel training device ::

3) iKinesis uses Xsens technology to help runners prevent injuries in real-time ::

Read more about them here: bit.ly/STS2022-07

21/10/2022

Sports Tech Shoutouts 2022 6th Edition.

In this edition of shoutouts, we decided to focus on wearable sensors. Sensors that measure the vertical height (of a jump), that can analyse swimming technique, that measures sweat loss and track metabolic fitness. One of them has been around for close to ten years while the others are just starting out. Here’s a quick overview:

1/ VERT Sensor detects landing impacts of volleyball players and helps mitigate risk of injury

2/ eo is challenging the status quo of swim tracking with their new wearable that helps swimmers optimise their technique

3/ FLOWBIO is building a wearable that helps athletes manage hydration so they can avoid heat exhaustion & perform better

4/ Ultrahuman has developed an ecosystem of wearables to holistically track your metabolism

You can read more about them here: bit.ly/STS2022-06

31/08/2022

Sports Tech Shoutouts 2022 5th Edition.

In this edition of shoutouts, we talk about the World Cup Official Match Ball and how it is embedded with technology for the first time. There's also a GPS guidance module for athletes with a visual impairment, a sports app that lets scorekeepers track basketball match stats with their voice and a "video game" that helps soccer players train their decision making skills.

Here’s a quick overview:

1/ The next World Cup official match ball (designed by adidas in collaboration with KINEXON) is a connected smart ball and a key element of FIFA's Semi-automated Offside Technology.

2/ Nordic Evolution’s Guidance Module will keep visually impaired runners on the right track, and users can customise their own path and audio feedback.

3/ GameChanger allows basketball scorekeepers to track game stats simply with their voices so they can keep their eyes on the game.

4/ Soccer IntelliGym is helping soccer players develop game intelligence off-field so they can make better decisions faster on-field.

You can read more about them here: bit.ly/STS-202205

24/08/2022

Digital Athlete shaping up as future of sports technology

https://news.griffith.edu.au/2021/12/03/digital-athlete-shaping-up-as-future-of-sports-technology/

Griffith University biomechanical researchers have produced what could be the ultimate coaching tool for elite sport - a next-generation ‘Digital Athlete’ that replicates an individual’s anatomy, both inside and out.