09/11/2026
The industry needed a change, so we built PLATFRM. A look back at why we exist, with our Founder, James Trenerry.
After 10 years in fitness, I kept seeing people put in the effort, trust the process, and still get less than they deserved.
Strength had become circuits, chasing exhaustion over progress. Run + Weights didn’t exist, and if it did, it often resembled HIIT entertainment rather than purposeful athletic development. Reformer was everywhere, yet too many approaches were outdated, overpromising and underdelivering.
People deserved better, so we built something better.
Three distinct concepts under one roof, accessible to all fitness levels and capabilities.
Strength: combining quality coaching, progressive training and measurable benchmarks to build muscle and lift heavier.
Run + Weights: athletic programming to develop endurance, speed and strength through purposeful training.
Strength-based Reformer: everything people love about working out in the Reformer, fused with strength training principles to build stronger, more capable bodies.
All three grounded in the science of strength training and athletic development, delivered through challenging, effective, client centric, enjoyable group workouts.
We also wanted to build a workplace where trainers receive the education, mentorship and development to excel in their roles and pursue meaningful careers, while bringing back the personal attention that group fitness had lost. Coaches who know your name, understand your goals and genuinely invest in your progress.
A return to connection, and the basics.
The dictionary defines a platform as a raised level upon which people and things can stand. That meaning is the foundation of our name.
By doing hard things together, we raise our base level of health, fitness, confidence and self-esteem, while helping those around us do the same.
When effort becomes progress, everything gets better.
That’s how we build a better PLATFRM.