What are the opening hours?

Monday 08:00 - 17:00 Tuesday 08:00 - 17:00 Wednesday 08:00 - 17:00 Thursday 08:00 - 17:00 Friday 08:00 - 17:00

Julie Kay Way

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Julie Kay Way

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Preserve, protect and restore your body during and after pregnancy with support bracing designed by

06/11/2026

Recovery is not a glow-up montage.

Your body did something incredible. Now let it heal properly.
It is hard.
It is slow.
And your body needs real support to heal properly after birth, whether you had a natural birth or a C-section.

BellyBye was designed by a physiotherapist who understands exactly what your body goes through.
Not a quick fix.
Real, evidence-informed support that helps you heal from the inside out.

“I tried 2 other binders and the BellyBye is by far the best. You feel it working immediately.” — Lauren

Designed by a physiotherapist. Made for you.

04/11/2026

Nobody warned you it would feel like this.

There is support designed specifically for this moment.
The back pain.
The pressure.
The weight of your bump pulling on your whole body by the end of the day.

BellyUp was designed by a physiotherapist to give your bump the support it actually needs. And moms across South Africa are feeling the difference.

Swipe to see why.

Designed by a physiotherapist. Made for you.

www.juliekayway.com

02/11/2026

Meet the Julie Kay Way team.

We show up for you because we believe every mom deserves to feel supported.
Three women who genuinely believe that every mom deserves to feel supported.

During pregnancy. After birth. And every stage in between.
We are not just selling a product. We are walking alongside you.

BellyUp for your bump. BellyBye for your recovery.

Designed by a physiotherapist. Made for you.

www.juliekayway.com

29/10/2026

Missed us at in Pretoria?

Do not worry. We are still here.
We had the most incredible weekend at meeting so many incredible moms.

But if you could not make it, you have not missed out. BellyUp and BellyBye are available right now via the link in bio.
Same physio-designed products.
Same support.
Same results.
Delivered straight to your door.

No expo ticket needed.
No driving to Pretoria.
Shop via the link in bio.

Any questions before you buy?
Drop them in the comments or send us a DM.
We answer every single one.

27/10/2026

Thank you Pretoria. What a weekend.

To every mom who stopped at our stand, asked a question, tried on BellyUp or BellyBye and trusted us with your pregnancy and recovery journey, this one is for you.

The conversations.
The questions.
The smiles.
The moms who felt supported for the first time.
That is everything.
That is why Julie Kay Way exists.

If you picked up BellyUp or BellyBye at we would love to hear how it is going.

Drop a comment below or tag us in your journey.
And if you missed us, you can still shop via the link in bio.

Same products.
Same support.
Delivered to your door.
See you at the next one.

25/10/2026

Your photo could be here.

Did you visit us at this weekend?

Drop your photo in the comments. At our stand. With your bump. With your new baby. With your purchase. With your smile. We want to see all of it.

Because real moms are the best thing we could ever put on this page. And your moment at Flair deserves to be celebrated.

Tag a friend who was there with you.

And if you picked up BellyUp or BellyBye this weekend, we would love to hear how it is going. Drop a comment or send us a DM. We read every single one.

Did not make it to Flair? No problem. Shop BellyUp and BellyBye via the link in bio.

24/10/2026

We are HERE. Right now. Come find us. 🤍

Today at Flair Baby and Toddler Market is the day you stop wondering and come experience BellyUp for yourself.

Let us fit you. Feel the support. Feel the relief. Feel what it is like to carry your bump with so much less strain.

And while you are here, take a BellyBye home. Because your recovery deserves just as much love as your pregnancy did.

Your fitting is FREE. Your relief is real. And we are here until 5pm today.

📍 Heartfelt Arena, Pretoria
📅 TODAY: Saturday 24 October, 9am to 5pm
📅 Last chance tomorrow: Sunday 25 October, 9am to 3pm
🎟️ R150 per adult. Kids under 16 free.

Tickets at flairmarket.co.za 👇🤍

23/10/2026

Day one at is DONE and it was amazing.

But the weekend is far from over. One of our owners jumped on camera tonight to remind you that we are back tomorrow and Sunday and we want to see YOU there.

Come get fitted. Come feel what BellyUp actually does for your bump. And take a BellyBye home so your recovery has the support it deserves.

You have to feel it to understand why moms love it so much. And we will be right there to help you find your fit.

📍 Heartfelt Arena, Pretoria
📅 Saturday 24 October: 9am to 5pm
📅 Sunday 25 October: 9am to 3pm
🎟️ R150 per adult. Kids under 16 free.

Tickets at flairmarket.co.za 👇🤍

23/10/2026

We are HERE.
Come find us.
Flair Baby and Toddler Market is officially open and Julie Kay Way is set up and ready for you at Heartfelt Arena in Pretoria.

Come touch BellyUp.
Try BellyBye.
Ask every question you have.
We are here all day.

Heartfelt Arena, Pretoria
Today: 10am to 5pm
Saturday: 9am to 5pm Sunday: 9am to 3pm
R150 per adult.
Kids under 16 free.

See you soon.

22/10/2026

Tomorrow is the day.

We cannot wait to meet you.

Julie Kay Way opens at Flair Baby and Toddler Market tomorrow morning and Pretoria, we are ready for you. Come find us. Try BellyUp on your bump. Try BellyBye postpartum. Ask every question you have been saving up.

Heartfelt Arena, Pretoria

Tomorrow Friday 23 October: Doors open 10am
We are there all weekend until Sunday 25 October

Tag someone who is coming with you.

Address

Sandton

Opening Hours

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00

Telephone

+27680164918

Website

http://www.juliekayway.com/

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