Bluetent

Bluetent Digital solutions for vacation rental professionals.

“AEO is the new SEO.” You’ve probably heard it. But what does that actually mean for property managers? The fundamentals...
06/04/2026

“AEO is the new SEO.”

You’ve probably heard it. But what does that actually mean for property managers?

The fundamentals of search stay largely the same:
-Keep your site fast
-Update and consolidate content
-Prioritize pages that convert

But the shift is in how content gets discovered.

AEO favors content that mirrors the way people naturally ask questions in AI search.
Think less about keywords, and more about real language. Ask yourself, “How would I search this if I was vacationing here?”

It also leans heavily on local, specific insights which puts your PMC in a strong position to become a local thought leader if you’re creating content rooted in your market.

If you’re clearly answering questions and reflecting real-world expertise, you’re not just ranking in SEO. You’re getting referenced and cited in AI search.

Is your content written for search engines… or for how people actually search today?

Learn more.
Schedule your strategy session with an expert from Bluetent today: https://bit.ly/4r56IV4

06/02/2026

Most industry events tell you what's trending. Rise & Shine helps you do something about it.

The Bluetent team will be in Pigeon Forge, TN next week. Expect straight talk on what's actually moving the needle in STR marketing right now:

✅ Direct booking strategies that protect your revenue from OTA dependency
✅ What's working (and what isn't) across search, paid, and conversion
✅ How to turn market signals into smarter decisions — not more noise

Seats are still available for June 10.
📍 Dollywood's DreamMore Resort & Spa | Pigeon Forge, TN 📆 Wednesday, June 10

Not in the Smoky Mountains? More stops are coming.

Find event details or register here 👉 https://bit.ly/4dKwWcx

Time at VRMA Executive is always well spent. Connecting with property managers and spending time with partners who care...
05/28/2026

Time at VRMA Executive is always well spent.

Connecting with property managers and spending time with partners who care about moving the STR industry forward is exactly where we want to be.

It was also a chance to share what drives us at Bluetent: being a true marketing partner, not just another vendor in the mix.

Boost your visibility and conversions with a marketing partner that executes.

👉 Schedule a free call with a Bluetent expert https://bit.ly/3XMPpLv

💬 What do you value most at industry events like VRMA Executive?

Tomorrow, we are getting into something most short-term rental professionals are starting to see: AI is exposing weak s...
05/26/2026

Tomorrow, we are getting into something most short-term rental professionals are starting to see:

AI is exposing weak strategies.

And shoulder season is where it shows up first.

- Gaps in your SEO strategy
- Messaging that is not pulling its weight
- Booking flows that quietly lose revenue

Join us tomorrow at 2:00 p.m. ET.

Shoulder to Peak Season Strategy: Protecting Margin Without Discounting Using AI

👉 Last chance to register//bit.ly/4wey7aL

Question: What is one thing you suspect is underperforming in your strategy right now?

If your shoulder season strategy starts with discounting, it's worth asking why. Because in most cases, pricing isn't th...
05/19/2026

If your shoulder season strategy starts with discounting, it's worth asking why.

Because in most cases, pricing isn't the problem.

Performance is.

We are seeing it across the board:
- Missed visibility in search
- Messaging that does not justify value
- Booking journeys that introduce friction at the worst moment

On May 27, join David Wells and Chelsea Frye for a session focused on fixing those gaps.

Shoulder to Peak Season Strategy: Protecting Margin Without Discounting Using AI

👉 Save your spot: https://bit.ly/4wey7aL

Question: Where are you losing the most bookings right now—visibility, messaging, or conversion?

The STR industry isn’t a monolith.Performance looks different market to market, and that’s exactly why local signals mat...
05/14/2026

The STR industry isn’t a monolith.

Performance looks different market to market, and that’s exactly why local signals matter more than broad trends.

Catch the Bluetent team at the VRNation Southern Charm Tour in:
Pigeon Forge, TN - 5/13
Asheville, NC - 5/15
Charleston, SC - 5/18
Myrtle Beach, SC - 5/19
Outer Banks, NC - 5/21

Drop your market + one signal you’re watching (lead time, ADR, occupancy, website conversion, etc.) in the comments below.

Connect with us before you go!
🔗: https://bit.ly/3XMPpLv

Most short-term rental professionals treat shoulder season the same way. Demand dips. Rates drop. Margins disappear. But...
05/12/2026

Most short-term rental professionals treat shoulder season the same way.

Demand dips.
Rates drop.
Margins disappear.

But here is the uncomfortable truth:
Discounting is often covering up deeper performance issues.

- You are not showing up where guests are searching
- Your messaging is not converting
- Your booking flow is losing intent at the finish line

On May 27 at 2:00 p.m. ET, we are breaking this down live with David Wells (SEO Director) and Chelsea Frye (Sr. Strategic Account Manager).

Shoulder Season Strategy: Protecting Margin Without Discounting Using AI

👉 Register here: https://bit.ly/48OGrnI

Question: When bookings slow down, what is the first lever you pull—pricing, marketing, or something else?

Shoulder season doesn’t have to mean sacrificing profit margins. Too often, the default response is mass discounting, bu...
05/07/2026

Shoulder season doesn’t have to mean sacrificing profit margins.

Too often, the default response is mass discounting, but that’s not the smartest move. The companies that win shoulder season are the ones tightening strategy, not slashing rates.

🎯 Join Bluetent for a marketing-first discussion: Shoulder Season Strategy: Protecting Margin Without Discounting + AI

We’ll dig into how STR professionals can navigate shoulder season with a sharper strategy —covering:
• SEO strategies built for seasonal demand shifts
• Email marketing that captures high‑intent bookings
• Direct booking optimization that converts without relying on discounts
• How data and AI support smarter, faster decisions

📅 Wed, May 27 | 2:00 p.m. ET
🎙 Brittani Durgin and David Wells

If you’re looking for ways to protect revenue, sharpen your marketing, and stay disciplined when demand softens—this one’s for you.

How much owner pressure do you feel to discount during shoulder season?
None, Some, Constant?

Comment your answer 👇

👉 Register now: https://bit.ly/4tNHA7t

🎯 Focus. Five letters with a big impact on the STR industry. With peak season approaching, it’s easy to get stuck reacti...
05/05/2026

🎯 Focus.

Five letters with a big impact on the STR industry.

With peak season approaching, it’s easy to get stuck reacting instead of planning.

The property managers who perform best stay focused on what truly matters—SEO strategy, guest communications, and a strong online presence. That’s how you grow through peak, not just get through it.

✨ VRMA Executive is the perfect moment to step back, think bigger, and plan for what’s next. We’ll be there May 11–13, booth 18!

🎤 Don’t miss Robyn Scott moderating the “Winning the Booking” session on May 12 at 3:00 p.m.—a timely conversation on demand, distribution, loyalty, and payments shaping today’s travel economy.

See you there 👋

Connect with us before the conference: https://bit.ly/3XMPpLv

If your SEO strategy hasn’t changed in a year, search engines have already left you behind. Continuous updates to your S...
04/30/2026

If your SEO strategy hasn’t changed in a year, search engines have already left you behind.

Continuous updates to your SEO strategy aren’t just nice to have. They’re essential to staying competitive in search. You and your competitors are targeting similar keywords and the same audience.

Bluetent’s SEO experts audit performance monthly and refresh your strategy, so you can capture clicks other PMCs miss.

Catch up on other SEO insights now.
Read the full blog: https://bit.ly/4u1TUAt

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