06/14/2026
๐บ๐ธ Happy 251st Birthday, Army! ๐บ๐ธ
Before there was Boot Camp Challengeยฎ๏ธ, (BCC) there was Army PT.
The Army taught me about teamwork, accountability, leadership, discipline, and resilience.
Those lessons became the foundation of BCC when I launched my first camp nearly 25 years ago.
And while BCC started with lessons I learned in the Army, it grew because of the incredible trainers who carried those same values into their own communities. Thank you to every BCC trainer, past and present, who has helped build strength, confidence, and connection in the lives of others.
Since then, thousands of people have walked, run, lifted, laughed, sweated, and supported one another through BCC.
The workouts may look a little different these days, but the mission remains the same:
๐ช Build strength.
๐ค Build community.
โค๏ธ Help people become the strongest version of themselves.
Today, I'm grateful for the experiences, lessons, and people who helped shape both my life and this company.
Happy Birthday, Army!
Hoo Aah!
๐ Lori