10/22/2026
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“I had the pleasure of working with Jay about a month into my new role as a solutions architect earlier this year. One of the first things he mentioned was that he would ask me more questions than I have ever been asked before. My immediate first thought was... great! That’s exactly what I like to do in my everyday life, too!
In a time when it’s so easy to let the world subtly tell you who you’re supposed to be and how life should be operated, especially in the professional world, it can be quite challenging to navigate the feeling of guilt and rebelliousness. About an hour into our day 1 session, I remember sitting at the receiving end of the infamous, disarming Jay question, “So, why are you doing that?” I averted my gaze and replied, “Idk?! Because I have to!” And what followed were similar moments: bursts of forked questions, answers that we piloted into a soft landing, and discussions that helped me put words to what mattered most.
I am someone who believes that work should feel like a craft. And craft requires you to know what’s in you by continuously searching, consuming, and applying everything that interests you, no matter how insignificant or lofty it may seem. Jay brought a level of curiosity and depth that not only helped bridge my intuition into self-trust, but also helped build a strong, foundational purpose statement that, eight months later, still allows me to practice nourishing every layer of what we uncovered. To be seen and understood is timeless, and Jay made space for both.”
Erik Tristan
AI & Automations Solutions Expert
The McBride Method
Dallas, Texas
Erik Jay Parsons