Hayah Consulting

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Hayah Consulting Helping individuals and organizations discover and take the next right step.

.“I had the pleasure of working with Jay about a month into my new role as a solutions architect earlier this year. One ...
10/22/2026

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“I had the pleasure of working with Jay about a month into my new role as a solutions architect earlier this year. One of the first things he mentioned was that he would ask me more questions than I have ever been asked before. My immediate first thought was... great! That’s exactly what I like to do in my everyday life, too!

In a time when it’s so easy to let the world subtly tell you who you’re supposed to be and how life should be operated, especially in the professional world, it can be quite challenging to navigate the feeling of guilt and rebelliousness. About an hour into our day 1 session, I remember sitting at the receiving end of the infamous, disarming Jay question, “So, why are you doing that?” I averted my gaze and replied, “Idk?! Because I have to!” And what followed were similar moments: bursts of forked questions, answers that we piloted into a soft landing, and discussions that helped me put words to what mattered most.

I am someone who believes that work should feel like a craft. And craft requires you to know what’s in you by continuously searching, consuming, and applying everything that interests you, no matter how insignificant or lofty it may seem. Jay brought a level of curiosity and depth that not only helped bridge my intuition into self-trust, but also helped build a strong, foundational purpose statement that, eight months later, still allows me to practice nourishing every layer of what we uncovered. To be seen and understood is timeless, and Jay made space for both.”

Erik Tristan
AI & Automations Solutions Expert
The McBride Method
Dallas, Texas

Erik Jay Parsons

.Russell McBride and I met a little over two years ago.  At the time, he was working for an organization he loved, but h...
10/19/2026

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Russell McBride and I met a little over two years ago. At the time, he was working for an organization he loved, but he was dreaming a bigger dream for himself and his family.

A couple months later, he shared the dream with me and invited me to help him shape it. Then in July 2025, he launched The McBride Method, and he/we dreamed some more.

Fast forward, and just 14 months later, I found myself sitting in a conference room in Chattanooga dreaming and exploring what’s possible with his Senior Leadership team!

I’m loving every single minute of my work with this team! And I’m so excited to see where they go, what they do, and who they add in the months and years ahead!

.Finishing up a great week in Wichita, partnering with KS Big Brothers Big Sisters and CM Consulting Group and couldn’t ...
10/02/2026

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Finishing up a great week in Wichita, partnering with KS Big Brothers Big Sisters and CM Consulting Group and couldn’t be more grateful for these people!

So many great moments and memories in the last 4 days, but last night’s BIG SOIRÉE was certainly the highlight! Watching Mary Shannon Brandon Russell and their team overcome all the obstacles and challenges nature threw at them with grace and composure and then seeing their efforts rewarded when the emcee announced that the evening had netted more than $1.5 million to continue serving youth across the state of Kansas through 1:1 mentoring - that was something truly special!

Already looking forward to 2028’s BIG SOIRÉE and all the connection points we’ll have in between!

.Immediately upon meeting her, I knew the board had made the right decision in naming Jenny Harper their new CEO.  As sh...
09/08/2026

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Immediately upon meeting her, I knew the board had made the right decision in naming Jenny Harper their new CEO. As she took the microphone to address her new team - 150ish people spread across 6 major markets, she was the perfect mix of calm and excitement…thoughtfulness and curiosity…professionalism and fun. In fact, the same night she made her introductory remarks she went on to best the competition in the company pickleball tournament. (One or two wise team members may have taken it easy on their new boss!)

And in the 4 months since, I’ve watched her coach, encourage, and meaningfully engage her leadership team, using her open-minded curiosity and thoughtful inclusion to help them move forward as a cohesive team with balanced momentum, elevating opportunities for individual and organizational success.

So it just made sense when, at the end of her iLEAD last week, we found ourselves nodding in agreement as we stared at our summary statement in the center of the Venn diagram we’d fashioned during our two days of discovery. It said…

Jenny exists to calmly elevate open-minded curiosity with balanced momentum and inclusive partnerships!

I’m so excited and honored to partner with her in the months ahead. I can’t wait to see the people on her team thrive and the organization she leads consistently gain momentum and take new ground as she intentionally, decisively, and unapologetically owns her uniquely beautiful and impactful wiring and design!

.“Jay has the incredible gift of helping you to truly see yourself in a profound, beautiful, and life-giving way. After ...
08/31/2026

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“Jay has the incredible gift of helping you to truly see yourself in a profound, beautiful, and life-giving way. After doing the hard work of digging deep inside yourself — evaluating your highs and lows, following the breadcrumbs of your passions, and learning to recognize what drains you and what lights you up inside — he holds up a mirror and shows you an image of yourself that is inspiring. I walked out of his office feeling so seen and so proud of who I am.

Throughout the process, Jay affirmed my strengths, helped me to identify my core values and life-giving talents, and led me to pinpoint my innate wiring. Parts of me that I thought were quirks or what others may have even seen as flaws, he helped me to see that they were actually my deepest gifts and talents. It is empowering to know yourself on a deeper level and Jay definitely helps you do that! 

After my time with Jay I had clarity on ways to pursue my passions, identify opportunities and situations that honor or violate my core values, pursue a job that uses my talents and builds off of my innate wiring, and lean into things that are important to me. Jay has the ability to ask insightful questions, to see underlying themes that you didn’t see yourself, and to develop your understanding of how you bring life and flourishing to yourself and to those around you. He is a gift to countless people.”

Kristin Carlton
Quality Assurance Specialist
CM Consulting Group
Fort Collins, Colorado

.Kali sees it!  She intuitively sees the unique value each individual person could bring.  She humbly and respectfully m...
08/25/2026

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Kali sees it!

She intuitively sees the unique value each individual person could bring. She humbly and respectfully meets people where they are, but she cares too much to leave them there; so she curates experiences and thoughtfully optimizes opportunities that invite or challenge them to live to their full potential.

Why? To stimulate growth - personal growth, mutual growth, communal growth!

And to pursue alignment - continuously balancing all the diverse perspectives, motivations, and approaches to help everyone achieve the highest common good…the shared goal of making the world better, healthier, more equitable.

Then, in the context of authentic community, Kali open-mindedly explores and invites others to pursue intentional impact.

And intentional impact, well, that’s what Kali is all about!

For her,
Intentional Impact is being
consistently mindful
and respectful of
the things
that allow for
and sustain life.

So you can see how Kali would end our two days by announcing, “I exist to mindfully stimulate intentional impact by pursuing alignment through open-minded exploration!”

And you can see how much better the world is with Kali in it and how much better it’s gonna get as she lives more and more intentionally into her purpose!

.Last year I was invited to participate in and facilitate portions of a CEO Retreat in Kansas. I was there by invitation...
08/19/2026

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Last year I was invited to participate in and facilitate portions of a CEO Retreat in Kansas. I was there by invitation of the host/sponsor, and I’d met a handful of the CEO’s at other conferences or retreats I’d spoken at; but I didn’t really know anyone well. I was the lone outsider - the one person not part of their industry, so I was a little surprised when a group of them invited me to join them at Chicken N Pickle one evening.

I couldn’t go immediately, but promised I’d join them later for a drink. And showing up late was maybe the best thing that could’ve happened to me that night, because it meant there was only one seat left at the long table the group was sharing and that seat was directly across from Amanda Otto.

Immediately, Amanda made me feel like the most important person at the table (while making everyone else feel the same). Her LOVING PRESENCE whispers, “You have value. You deserve happiness. I am so glad you’re here!” Without leaving other conversations behind or turning her back on anyone else, Amanda began ACTIVELY LISTENING and THOUGHTFULLY CONNECTING to me, making me feel like I was someone she genuinely wanted to know and understand.

She created a CALM SPACE for INNATE CONNECTION. She was so completely present - listening, learning, supporting, encouraging. And somewhere in the midst of that conversation (or maybe it was the next day during my presentation), she decided that I could help her discover and take the next right step into her own NATURAL AUTONOMY.

She asked a lot of questions about the work I do, specifically the 2-day iLEAD process, and ultimately decided it might help her navigate her own path and confidently guide her team and family into the path that innately and organically fits them. She did her iLEAD earlier this week, and we had the BEST TIME TOGETHER finding vocabulary for who she is and what she does so effortlessly. And from that we identified her purpose…why Amanda is on the planet…

AMANDA EXISTS TO RESPECTFULLY CREATE CALM SPACES THAT ACTIVELY SUPPORT NATURAL AUTONOMY!

What a beautiful reason to be alive! What a privilege to know her! What a gift to be known by her!

.C O U R A G E That’s what it takes to lead at a high level, and that’s what was on display this week as Jillian and I w...
08/08/2026

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C O U R A G E

That’s what it takes to lead at a high level, and that’s what was on display this week as Jillian and I worked through another phase of our strategic collaboration.

Courage to fiercely advocate for kids in Southwest Louisiana.

Courage to draw a line in the sand and refuse federal dollars that would require her to stop openly supporting diversity, equity, and inclusion.

Courage to make short term sacrifices for long term gains.

Courage to make the unpopular decisions and have the hard conversations.

Courage to hold people accountable.

Courage to challenge people to live up to their potential.

Courage to create a culture of excellence.

Courage to take an honest look in the mirror.

Courage to lead by example.

Courage to take a selfie after two loooong (sometimes emotional) days of strategic collaboration 😂

C O U R A G E !

.“Leaving my session with Jay, I have a completely new perspective on life. Jay has a gift for taking the parts of yours...
08/05/2026

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“Leaving my session with Jay, I have a completely new perspective on life. Jay has a gift for taking the parts of yourself you think are your worst — and showing you they’re actually your innate design. What I once felt shame around, I now recognize as strength. What I thought I had to fix, I now understand doesn’t need to change at all.

The work is hard. You get out of this experience exactly what you put into it, and I can honestly say I gave it my all — and Jay gives just as much. What we discovered is that the confidence I didn’t think I had has been inside me the whole time. I just had to be brave enough to live from it. I cannot say enough how healing this time was.

This is a framework I’ll carry forward in both my career and my personal life. I have vision, I have purpose, and I’m more determined than ever to live inside my values and my strengths. When we aren’t using our life-giving talents, we take something away not only from ourselves but from everyone around us. We all deserve to build a life that uses what we were designed for.

What a gift this experience was. I’m forever grateful.”

Rachel Becker
Project Manager
The McBride Method
Nashville, Tennessee

.“I’ve had the chance to work with Jay both individually and with teams, and he brings the same thing every time. An inc...
08/03/2026

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“I’ve had the chance to work with Jay both individually and with teams, and he brings the same thing every time. An incredible ability to make people feel safe enough to be honest. That mattered enormously when he facilitated our leadership team retreat.

We’re navigating a leadership transition right now, and rather than glossing over the hard parts, Jay drew them out. He helped each person put words to their concerns, name what they care about, and think clearly about how to move through change without letting go of what makes our culture ours. He has an intuitive sense for what a room needs and earns trust almost immediately.

Every time I work with him, I leave a little more grateful than the last.”

Jessica Whatley
Chief Executive Officer
Northside Neighborhood House
Chattanooga, Tennessee

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10511 ELDER Lane
Prospect, KY
40059

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Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
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